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Associate Director Marketing information

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$24.2K

$75.1K

$168.5K

How much do associate director marketing jobs pay per year?

As of Aug 25, 2026, the average yearly pay for associate director marketing in Basking Ridge, NJ is $75,137.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,600.00 and $115,400.00 per year, depending on experience, location, and employer.

How does an associate director marketing collaborate with cross-functional teams to execute campaigns?

Associate Directors of Marketing often work closely with teams such as sales, product development, creative, and analytics. They coordinate campaign strategies, manage timelines, and ensure messaging aligns with brand goals across all departments. Effective collaboration involves regular meetings, clear communication of objectives, and feedback loops to optimize campaign performance. This cross-functional approach helps ensure that marketing initiatives are well-integrated and deliver measurable business impact.

What are the key skills and qualifications needed to thrive as an associate director marketing?

To thrive as an Associate Director of Marketing, you need expertise in strategic marketing, campaign management, and data analysis, typically supported by a bachelor's degree in marketing or a related field and relevant experience. Familiarity with marketing automation platforms, CRM systems (such as Salesforce or HubSpot), and analytics tools like Google Analytics is crucial. Strong leadership, creative thinking, and excellent communication skills help drive team performance and foster cross-functional collaboration. These skills and qualifications enable effective strategy execution, measurable results, and team alignment in achieving business objectives.

What does an associate director marketing do?

An associate director of marketing oversees marketing strategies, manages campaigns, and coordinates with teams to achieve business goals. They analyze market trends, develop branding initiatives, and often use tools like marketing automation software to optimize outreach and engagement.

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What cities near Basking Ridge, NJ are hiring for Associate Director Marketing jobs?

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Associate Director Marketing jobs near you
Infographic showing various Associate Director Marketing job openings in Basking Ridge, NJ as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 26% Part Time, 1% Temporary, and 2% Contract. Highlights an 96% Physical, 2% Hybrid, and 2% Remote job distribution, with an average salary of $75,137 per year, or $36.1 per hour.

Associate Director, Marketing- Ophthalmics

Openwork

Princeton, NJ • On-site, Remote

Full-time

Posted 5 days ago

Job description

Associate Director, Marketing Ophthalmics
The Associate Director of Marketing for Ophthalmics will be the Brand Lead and will be responsible for leading key marketing activities for a strategic and highly important brand within the Company portfolio. This individual should have experience working in a cross-functional environment, as they will work closely with Field Sales, Sales Training, Patient Services, Market Access, Medical Affairs, Legal and Regulatory among others. This position requires a highly motivated individual who can work effectively in a dynamic environment with a high degree of flexibility and creative problem-solving skills. This position reports to the Senior Director of Marketing for Ophthalmology.
Responsibilities:
  • Lead the annual brand planning process for Brand across both ECP and patient and ensure that the strategies are synergistic to drive growth and achieve goals
  • Develop and execute all promotional materials for Brand including but not limited to: Core visual aid, website, flash cards, emails, banner ads, journal ads and disease education brochures
  • Identify opportunities to evolve brand messaging based on new data, key market research insights and competitive learnings
  • Develop and execute the Peer to Peer/Speaker Program Plan including development of core speaker deck, planning and execution of all logistics for speaker training events, management of contracts
  • Lead the development of all brand content and promotional materials for congress meetings
  • Provide input into the planning and development of content for Advisory Board Meetings as well as developing relationships with KOLs to seek input as needed
  • Identify actionable insights from market research, advisory board meetings and competitive intelligence to inform brand messaging, communications and strategy.
  • Continuously monitor results and adjust plans as needed to achieve goals
  • Provide oversight and management of agency partners and implementation of all required documents Creative Brief, MSA, SOW, POs
  • Collaborate extensively with Sales, Medical, Commercial Training, Market Access, MI&A, Commercial Operations, Sales Operations, Finance and other cross-functional partners to ensure we are achieving key business goals (revenue, market share, and budget targets)
  • Lead strategy, development and implementation of patient access platforms (PhilRx), this includes development of business rules, processes, internal and external communications
  • Lead consumer and ECP and consumer digital marketing and social media plans including agency management
  • Develop and execute ECP and Consumer media plans on time and budget
  • Manage content and development of ECP and consumer websites including OCE platform
  • Lead Field Input Team and act as liaison between brand and sales force representatives
  • Manage Public Relations programs and events to amplify brand messaging
  • Manage Tele-Health initiatives to expand awareness and choice for Brand
  • Develop and manage virtual representative team to address key targets
  • Identify and develop relationships and programs with optometric organizations looking to expand into dry eye treatment
  • Mentor and support junior team members helping in their education and development
  • Manage assigned budget to ensure maximum ROI for investments and ensure that budgets are not exceeded
  • Understand landscape for Ophthalmic Dry Eye market and lead competitive intelligence of new and emerging products

Qualifications
  • Bachelor's degree required with 5+ years of pharmaceutical/biotech commercial experience
  • Ophthalmology experience preferred
  • Strong interpersonal skills and highly adept in both written and verbal communication
  • Solid understanding of core marketing principles and brand management
  • Demonstrated ability to effectively implement and communicate core brand positioning through messaging and creative program development initiatives
  • Ability to prioritize and manage multiple projects, and effectively influence, collaborate, and communicate with internal and external partners.
  • Cross functional experience included but not limited to: Sales, Strategic Plan development or participation, In-line Brand Planning & Tactical Marketing, Product or Program Launch, Market Research & Analytics, Market Access, Business Operations, Agency management, Forecasting and resource allocation, Product Positioning, Message and Creative Development including objection handling
  • Knowledge of the Legal and Regulatory landscape pertaining to pharmaceutical marketing; including Medical/Legal/Regulatory Review Committee process
  • Strategic thinker with strong business acumen and demonstrated financial, communication, and presentation skills
  • Scientific/medical aptitude with the ability to communicate complex scientific concepts in a simple understandable manner
  • Detail-oriented self-starter capable of owning initiatives from beginning to end
  • High level of personal and professional integrity with strong work ethic
  • Collaborative, team-work orientation
  • Product launch and Sales experience a plus
  • Ability to travel 20-30%.

Base salary range: $164,000 - $201,000 per year. This is the anticipated salary range for fully qualified candidates. The final salary offered will be dependent on several factors that include and are not limited to relevant previous experience, job responsibilities and duration of experience, the type and length of experience within the industry, education, etc.

Company Description

Openwork is a candidate-focused staffing company on a mission to bring ease, accessibility, and thoughtfulness to an industry we’ve held a footing in for 50+ years. We believe there’s more to life than livelihood, but that finding your dream job, career, or team is a really good place to start.