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Assistant Leasing Manager Jobs in Rochester, NY (NOW HIRING)

The Leasing Manager will assist in ensuring that there is consistency at the site and that all team members adhere to the best practices. Reports directly to the Property Manager and works closely ...

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Leasing Specialist

Rochester, NY

$16.25 - $21.25/hr

Responsibilities 1. Assist the Leasing Manager with national branding, programs and marketing goals outlined in the annual marketing plan. 2. Develop and distribute leasing and marketing collateral ...

Leasing Specialist

Rochester, NY · On-site

$16.25 - $21.25/hr

The Leasing Specialist will assist in ensuring there is consistency at the site and adhere to the best practices. Reports to the Leasing Manager and works closely with the Regional Leasing Specialist ...

Prepare and update daily call sheets for the leasing team. * Assist the leasing team with creating ... Strong organizational skills with the ability to manage multiple projects, deadlines, and reporting ...

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Leasing Agent

Rochester, NY · On-site

$18.50 - $22/hr

Responsibilities: * Assist prospective tenants with property inquiries and schedule property viewings. * Conduct property tours and highlight key features to potential renters. * Manage lease ...

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Leasing Agent

Rochester, NY · On-site

$18.50 - $22/hr

Responsibilities: * Assist prospective tenants with property inquiries and schedule property viewings. * Conduct property tours and highlight key features to potential renters. * Manage lease ...

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Assistant Leasing Manager information

See Rochester, NY salary details

$11

$19

$27

How much do assistant leasing manager jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for assistant leasing manager in Rochester, NY is $19.07, according to ZipRecruiter salary data. Most workers in this role earn between $16.11 and $21.59 per hour, depending on experience, location, and employer.

What is the difference between Assistant Leasing Manager vs Leasing Agent?

AspectAssistant Leasing ManagerLeasing Agent
CredentialsReal estate license, leasing experienceReal estate license, leasing experience
Work EnvironmentSupports leasing team, manages leasing processesInteracts directly with prospective tenants, shows properties
Employer & Industry UsageProperty management companies, leasing officesApartment complexes, rental agencies

Both roles require real estate licensing and leasing experience. The Assistant Leasing Manager oversees leasing operations and supports the leasing team, while the Leasing Agent primarily interacts with tenants and shows properties. The roles are common in property management and rental industries, with the Assistant Leasing Manager having more supervisory responsibilities.

What does an Assistant Leasing Manager do?

An Assistant Leasing Manager supports the leasing operations of residential or commercial properties by assisting with tenant relations, conducting property tours, processing lease agreements, and helping to ensure high occupancy rates. They often collaborate with property managers, handle inquiries from prospective tenants, and assist in marketing available units. Additionally, they may help resolve tenant concerns, oversee move-ins and move-outs, and maintain leasing records. Their role is crucial in providing excellent customer service and ensuring smooth day-to-day leasing activities.

What are some typical challenges an Assistant Leasing Manager faces when balancing tenant relations and occupancy goals?

Assistant Leasing Managers often navigate the challenge of maintaining positive relationships with existing tenants while simultaneously striving to meet occupancy and leasing targets. This requires excellent communication and problem-solving skills, as they must address tenant concerns promptly while also managing the expectations of property owners or management. Balancing these priorities involves staying organized, being proactive in tenant communications, and working collaboratively with the leasing team to implement effective retention and marketing strategies.

What are the key skills and qualifications needed to thrive as an Assistant Leasing Manager, and why are they important?

To thrive as an Assistant Leasing Manager, you need a solid understanding of property management, leasing regulations, and customer service, often supported by a degree in business or real estate. Familiarity with property management software (such as Yardi or AppFolio), lease documentation, and fair housing laws is typically required. Strong interpersonal skills, attention to detail, and problem-solving abilities help you build rapport with tenants and address issues effectively. These competencies are crucial for maximizing occupancy rates, ensuring compliance, and fostering positive tenant relationships.
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What cities near Rochester, NY are hiring for Assistant Leasing Manager jobs? Cities near Rochester, NY with the most Assistant Leasing Manager job openings:
Infographic showing various Assistant Leasing Manager job openings in Rochester, NY as of June 2026, with employment types broken down into 97% Full Time, 1% Part Time, and 2% Contract. Highlights an 83% Physical, 3% Hybrid, and 14% Remote job distribution, with an average salary of $39,658 per year, or $19.1 per hour.
Leasing Manager

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted yesterday


The Michaels Organization rating

7.9

Company rating: 7.9 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

56th of 156 rated real estate companies


Job description

The Michaels Organization is a national leader in residential real estate offering full-service capabilities in development, property management, construction, and investment. At Michaels, our teammates strive to fulfill our promise of creating communities that lift lives – ones that jumpstart housing, education, civic engagement, and neighborhood prosperity. With this passion at the forefront of our business, Michaels teammates can be proud to be a part of the extraordinary, every day.

The Leasing Manager is responsible for various sales and marketing projects and for ensuring that all policies related to branding, leasing and marketing are fulfilled in accordance with policies and procedures outlines by management. The Leasing Manager will assist in ensuring that there is consistency at the site and that all team members adhere to the best practices. Reports directly to the Property Manager and works closely with the Regional Leasing Specialist and VP of Marketing and Leasing to set leasing goals and develop strategic plans for achieving budgeted occupancy.


1. Ensure site compliance with national branding, programs and marketing goals outlined in the annual marketing plan.

2. Develop and distribute leasing and marketing collateral, flyers, etc. Submit PRFs and ensure accuracy on all printed material.

3. Supervise the planning, preparation and implementation of marketing and leasing events, property events, social media competition, etc. as approved.

4. Assist, review and ensure execution of monthly marketing calendars and initiatives.

5. Attend and participate in leasing and marketing calls/meetings.

6. Develop, train and mentor Leasing Specialist and other onsite team members. This will include customer service, responding to leads, conduct tours and phone call training following mystery shop questionnaires as a guide. Ensure completion of leasing training such as Fair Housing and regular competition visits.

7. Assist with the recruiting and interviewing of new Leasing Specialists.

8. Establish sales and marketing strategies to increase traffic and closing ratios.

9. Conduct regular marketing research and maintain thorough product and market knowledge.

10. Complete and submit accurate reports in a timely manner as required.

11. Lead the team in the preparation and accurate maintenance of all leasing paperwork. Conduct audits as needed to ensure completion of all files and that this information is accurately represented in Entrata.
12. Manage and maintain accurate vanity numbers. Utilize programs in Entrata (such as listening to phone calls) to ensure quality in leasing and marketing.

13. Recommend new strategies as the market evolves.

14. Prepare yearly Marketing Plan. The Leasing Manager is responsible for the site achieving leasing goals as set forth in the projections in this plan.

15. Build and maintain campus relationships. Meet with appropriate Department Heads on a routine basis.

16. Successfully build and maintain solid business to business relationships within the community.

17. Perform various special projects and tasks as directed.

18. Adhere to all company policies and procedures.


Required Experience:

High degree of proficiency in MS Word and Excel.

Must be proficient in social marketing platforms including: Facebook, Twitter, Instagram, YouTube, Pinterest, SnapChat and other programs as needed.

Required Education/Training:

College degree and prior student housing, real estate or hospitality experience preferred.

Required Skills and Abilities:

Outgoing, dynamic personality, willingness to engage groups.

Ability to train, motivate and develop team members.

Goal oriented.

Ability to work independently and lead a group.

Working Conditions:

May be required to work outdoors in extreme conditions, sit, walk or stand for lengthy periods of time.

Salary Range Information:

The range displayed on each job posting reflects the targeted base salary for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.


Rewards & Benefits:


We know Michaels’ promise of lifting lives starts with our teammates, so making sure every single teammate is happy, healthy, and set up for a successful future is important to us.  As part of our team, you will enjoy a competitive wage, a comprehensive benefit package which includes Medical, Dental, Vision, prescription, etc., generous paid time off, a 401 (k) plan with a company match, and so much more.  We believe in education – and in taking care of our own – so as an added incentive your children will be able to apply for the Michaels Employee Scholarship Program. 

  • Help make the world a better place in a team-oriented environment.
  • Grow with our organization through various professional development opportunities.
  • Collaborate and thrive in a company culture where all are welcome


Michaels teammates make a difference in the lives of residents, colleagues, and the communities where we live and work every day.  To learn more about the total rewards we offer please visit our website. 


Come join our team. You’re going to love it here!


$24.00-$26.00 per hour

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