Benefits:- 401(k)
- Employee discounts
- Health insurance
- Paid time off
- Bonus based on performance
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Vision insurance
About DโIYANUย
DโIYANU is a leading ecommerce fashion brand rooted in African-inspired design, creating modern apparel that celebrates culture, confidence, and identity. Through bold prints, elevated silhouettes, and meaningful storytelling, we serve a global customer base across ecommerce and marketplace channels.ย
We are entering our next phase of growth and are looking for a
Head of Growth to help scale the business. This is not a traditional marketing role.ย
We are looking for a
growth-minded operator who can drive revenue, build structure, create accountability, and help evolve DโIYANU into a more scalable, performance-driven brand.ย
The ideal candidate is equal parts
strategic leader, growth marketer, ecommerce operator, and team builder โ someone who thrives in entrepreneurial environments and knows how to turn ideas into measurable execution.ย
The Opportunityย
As Head of Growth, you will own customer acquisition, ecommerce growth, and revenue performance across DโIYANUโs direct-to-consumer business, with a primary focus on paid acquisition, conversion, retention, and profitable growth. Amazon and marketplace channels are secondary growth areas that require strategic oversight.ย
You will be responsible for building systems, improving execution, increasing accountability, and leading the overall growth engine of the business.ย
You will work directly with the CEO and cross-functional leaders to identify opportunities, solve bottlenecks, and drive measurable business performance.ย
This role is ideal for someone who enjoys both
strategy and execution โ someone who can think big while also rolling up their sleeves to make things happen.ย
This role carries meaningful accountability for growth performance and business results. Success in this role will be measured through improvements in revenue growth, customer acquisition efficiency, conversion rate, repeat purchase behavior, and overall marketing performance.ย
Key Responsibilitiesย
Revenue Growth Ownershipย
- Own and drive ecommerce revenue growth across DTC and Amazon channelsย
- Develop and execute a comprehensive omnichannel growth strategy aligned with company objectivesย
- Identify high-impact opportunities to improve traffic, conversion, customer acquisition, retention, and profitabilityย
- Establish growth priorities and ensure consistent execution against revenue targetsย
- Drive measurable year-over-year revenue growthย
Ecommerce Growth & Conversion Optimizationย
Drive direct-to-consumer growth through ecommerce optimization, customer acquisition, retention, conversion rate improvement, and customer experience optimization.ย
Responsibilities include:ย
- Improve Shopify site conversion rate through testing, merchandising, UX improvements, landing page optimization, PDP optimization, and storytellingย
- Develop creative testing frameworks to improve Meta/Instagram and Google advertising performanceย
- Partner with creative teams to continuously improve ad creative performance and conversionย
- Oversee UGC strategy and creator content systems that fuel paid and organic growthย
- Improve onsite merchandising, product discovery, and customer journey performanceย
- Drive retention initiatives through email, SMS, segmentation, and lifecycle marketingย
- Optimize landing pages and customer acquisition funnels to improve efficiency and profitabilityย
- Identify friction points across the customer journey and implement solutions that improve conversion and AOVย
Paid Media Ownership (Core Responsibility)ย
Paid acquisition is a core responsibility of this role, with
Meta/Instagram serving as a primary growth channel. The
Head of Growth will own strategy, optimization, budget allocation, creative testing, attribution, and performance outcomes across all paid channels.ย
Core Channelsย
- Meta Ads (Facebook & Instagram โ Primary Growth Channel)ย
- Google Adsย
- TikTok Adsย
- Retargeting platformsย
- Emerging paid acquisition channelsย
Responsibilities include:ย
- Develop and execute customer acquisition strategies that drive profitable growthย
- Own paid media performance, budget allocation, and optimization decisionsย
- Improve return on ad spend (ROAS), customer acquisition cost (CAC), and overall marketing efficiencyย
- Lead creative testing strategy across paid channelsย
- Partner with creative/content teams to continuously improve ad performanceย
- Build scalable acquisition systems that support long-term growthย
- Analyze attribution and performance data to improve spend efficiencyย
- Manage agencies and freelancers where applicable while maintaining accountability for outcomesย
Brand & Content Leadershipย
Help evolve DโIYANU from a product-focused ecommerce brand into a stronger lifestyle and cultural brand with deeper customer engagement and brand affinity.ย
Lead and oversee:ย
- Brand storytellingย
- Social media strategyย
- UGC and creator partnershipsย
- Influencer programsย
- Campaign concepts and content directionย
- Brand consistency across all customer touchpointsย
You should understand how to blend
performance marketing with storytelling and brand building.ย
Innovation & Growth Opportunitiesย
- Stay ahead of ecommerce, fashion, marketing, and AI trendsย
- Evaluate new technologies, channels, and growth opportunitiesย
- Test innovative ideas and growth initiatives that create competitive advantageย
Team Leadership, Structure & Accountabilityย
Build a high-performing, organized marketing function.ย
Responsibilities include:ย
- Create structure, accountability, and clear workflows within the marketing teamย
- Build repeatable systems and operating rhythmsย
- Establish KPIs, scorecards, reporting cadences, and ownershipย
- Lead weekly marketing priorities and performance reviewsย
- Manage internal team members, freelancers, agencies, and external partnersย
- Improve communication, prioritization, and execution quality across initiativesย
We are looking for someone who can bring clarity, organization, and momentum to a fast-moving environment.ย
Current Scope of Responsibilityย
- Internal marketing and creative team members ย
- Ecommerce/web coordination ย
- Paid media channels (Meta, Google, Amazon) ย
- Email & SMS marketing ย
- UGC/creator ecosystem ย
- Agencies, freelancers, and contractors ย
- Amazon coordination and marketplace initiativesย
Cross-Functional Leadershipย
Work closely with:ย
- Designย
- Product Developmentย
- Operationsย
- Customer Serviceย
- Ecommerce/Web Teamย
- Amazon Teamย
To ensure alignment between product, storytelling, customer experience, inventory, and marketing execution.ย
Data, Analytics & Decision Makingย
- Build reporting systems and dashboards to track performanceย
- Monitor and optimize KPIs including:ย
- Revenue growthย
- Conversion rateย
- Customer acquisition cost (CAC)ย
- Return on ad spend (ROAS)ย
- Marketing efficiency ratio (MER)ย
- Email/SMS contributionย
- Repeat purchase rateย
- Average order value (AOV)ย
- Amazon performance metricsย
- Use data to make informed decisions and identify opportunities for growthย
Amazon & Marketplace Oversightย
- Provide strategic oversight for Amazon growth and marketplace performance ย
- Coordinate Amazon Ads, listing optimization, and brand consistency ย
- Ensure marketplace initiatives align with broader DTC growth prioritiesย
Qualificationsย
A demonstrated track record of driving measurable ecommerce revenue growth - not just managing campaigns or agenciesย
Required Experienceย
- 8โ12+ years of experience in growth, ecommerce, or performance marketing rolesย
- 5+ years leading teams in a DTC or ecommerce environmentย
- Proven track record scaling a $5Mโ$20M+ ecommerce brandย
- Experience in fashion, apparel, beauty, accessories, or lifestyle brands strongly preferredย
Technical & Functional Expertiseย
Strong experience with:ย
- Meta Adsย
- Google Adsย
- Ecommerce growth strategyย
- Conversion rate optimization (CRO)ย
- Shopify or comparable ecommerce platformsย
- Email and SMS marketingย
- Attribution and analyticsย
- Amazon marketplace growthย
- KPI reporting and performance managementย
Deep Paid Media Expertise Requiredย
- Advanced expertise in Meta / Instagram advertising, audience strategy, creative testing, scaling, attribution, and performance optimizationย
- Strong understanding of Google Ads and multichannel acquisition strategyย
- Proven experience managing significant paid media budgets with measurable ecommerce growth resultsย
- Ability to balance brand storytelling with performance marketingย
Leadership & Working Styleย
We are looking for someone who thrives in a lean, entrepreneurial environment where resourcefulness, speed, and strong prioritization are critical.ย
- Highly organized and operationally mindedย
- Data-driven and commercially focusedย
- Hands-on and execution-orientedย
- Comfortable in entrepreneurial environmentsย
- Strong at building systems and accountabilityย
- Able to prioritize effectively in a fast-moving businessย
- Equally comfortable discussing brand strategy and performance metricsย
Most importantly, you must be someone who thinks:ย
โHow do we grow revenue faster and build a better system to execute?โย
Fashion Taste + Merchandising Instinctย
Strong fashion merchandising instincts and an understanding of how product presentation, storytelling, visual merchandising, styling, and customer psychology influence conversion and brand growth.ย
Compensationย
Competitive salary based on experience-
$130,000โ$180,000 + performance bonusย
DโIYANU Benefits & Perksย
- Hybrid Remote Working Modelย
- Medical & Dental Insuranceย
- Paid Time Off (PTO)ย
- Paid Company Holidaysย
- 40% Employee Discountย
- Simple IRA Planย
- A culture that encourages individuality โ dress as yourselfย
Why Join DโIYANU?ย
This is an opportunity to help shape the future of a culturally meaningful brand with strong foundations and significant growth potential. You will have a meaningful seat at the table and the ability to directly influence growth, brand evolution, and long-term company success.