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Assistant Content Optimization Jobs in Houston, TX

Rise Capital Group

Social Media Specialist

Houston, TX

$55K/yr

As a member of the digital marketing team, you'll assist the social media manager in developing a ... Must be able to create compelling SEO content through text, image, and video About Company Rise ...

Celebree School

Social Media Coordinator

Spring, TX · On-site

... Assist in optimizing website content for SEO to boost online searchability. • Experience with Meta ads, campaign management • Create relevant blogs ➕ Assist in capturing and editing photos ...

Lone Star Turbo

Be Seen First

Marketing Coordinator

Houston, TX · On-site

$55K - $65K/yr

Write and publish blog content aligned with SEO strategy * Support development of marketing ... Maintain brand consistency across all platforms Digital Marketing (SEO & Paid Ads) * Assist in ...

Nextiny

Entry Level Digital Marketer

Houston, TX

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Houston, TX · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

The Woodlands, TX · On-site

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Blukers, Inc.

Marketing Strategist

Houston, TX · On-site

... * Assist with branding, events, community outreach, trade shows, and promotional initiatives ... Working knowledge of website content, search engine optimization, and basic HTML preferred.

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All JobsContent Optimization JobsAssistant Content Optimization JobsAssistant Content Optimization Jobs in Houston, TX

Assistant Content Optimization information

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How much do assistant content optimization jobs pay per hour?

As of Sep 6, 2026, the average hourly pay for assistant content optimization in Houston, TX is $21.98, according to ZipRecruiter salary data. Most workers in this role earn between $16.54 and $23.65 per hour, depending on experience, location, and employer.

What does an assistant content optimization do?

An Assistant Content Optimization works to improve the quality, visibility, and performance of digital content on websites or social media. Their responsibilities typically include analyzing content for SEO, suggesting keyword optimizations, updating existing articles, and monitoring content performance metrics. They often collaborate with content creators, editors, and marketing teams to ensure that content aligns with business goals and audience interests. This role is crucial for increasing organic traffic and enhancing user engagement through targeted content strategies.

What are the key skills and qualifications needed to thrive as an assistant content optimization specialist, and why are they important?

To thrive as an Assistant Content Optimization Specialist, you need a solid understanding of SEO principles, content editing, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and content management systems (CMS) is typically required. Strong attention to detail, communication, and adaptability help you excel when collaborating with teams and optimizing content for diverse audiences. These skills ensure content is effectively optimized to drive traffic, engagement, and achieve business objectives.

How does an assistant content optimization role typically collaborate with writers and SEO specialists?

Assistant Content Optimization professionals often work closely with writers to review and refine content for clarity, engagement, and alignment with SEO best practices. They provide feedback on keyword usage, meta descriptions, and overall structure to ensure content performs well in search engines. Additionally, they collaborate with SEO specialists to analyze content performance metrics and suggest improvements. Regular communication and teamwork are essential, as this role acts as a bridge between creative and technical teams to deliver optimized, high-quality content.

What are the most commonly searched types of Content Optimization jobs in Houston, TX?

The most popular types of Content Optimization jobs in Houston, TX are:

What are popular job titles related to Assistant Content Optimization jobs in Houston, TX?

For Assistant Content Optimization jobs in Houston, TX, the most frequently searched job titles are:

What job categories do people searching Assistant Content Optimization jobs in Houston, TX look for?

The top searched job categories for Assistant Content Optimization jobs in Houston, TX are:

What cities near Houston, TX are hiring for Assistant Content Optimization jobs?

Cities near Houston, TX with the most Assistant Content Optimization job openings:

Assistant Content Optimization jobs near you

Digital Marketing Specialist - Houston, TX

CraneWorks

Houston, TX

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 5 days ago

Key responsibilities

  • Develop and execute digital marketing strategies across paid and organic channels.

  • Own and manage CraneWorks' social media presence, including planning and executing content calendars.

  • Track, analyze, and report on campaign performance to optimize digital marketing efforts.

Job description

Job Title: Digital Marketing Specialist
Reports to: Executive Director of Marketing
Location: Houston, TX
Department: Marketing
FLSA Status: Exempt
About Us: CraneWorks is an award-winning global provider of lifting solutions. Our commitment to customer service is unparalleled and we consistently strive to earn our customers’ loyalty and trust. Our fundamental values are safety, quality, integrity, reliability, and teamwork and our commitment to these values help steer our business operations. We are proud to be an Equal Employment Opportunity employer.
Position Overview
CraneWorks is seeking a results-driven Digital Marketing amp; Social Media Specialist to lead the execution and optimization of our digital presence across key platforms. This role is responsible for driving measurable growth through strategic campaign development, content execution, and continuous performance improvement.
This is not a passive, post-and-report role. We’re looking for someone who understands how to build momentum—someone who can develop a strategy, execute with precision, and continuously refine based on real data.
You will play a critical role in strengthening the CraneWorks brand, increasing market visibility, and supporting revenue growth across service, sales, parts, and rentals.
Key Responsibilities
Digital Strategy amp; Execution
  • Develop and execute digital marketing strategies across paid and organic channels (Google Ads, LinkedIn, Meta, YouTube, etc.).
  • Manage and optimize campaigns to drive qualified traffic, leads, and conversions.
  • Identify opportunities to improve performance across all digital touchpoints, including website, landing pages, and email.
Social Media Leadership
  • Own CraneWorks’ social media presence across all platforms.
  • Plan and execute a consistent content calendar aligned with business priorities and campaigns.
  • Create engaging, brand-aligned content that reinforces CraneWorks’ position as a nationwide leader.
  • Monitor trends and adjust strategy to maintain relevance and reach.
Content amp; Creative Development
  • Design and produce high-quality graphics and visual assets for digital campaigns, social media, and internal initiatives.
  • Collaborate with internal teams to capture and develop content from the field (equipment, service work, events, etc.).
  • Ensure all creative aligns with brand standards and maintains a professional, polished presence.
Performance amp; Optimization
  • Track, analyze, and report on campaign performance using tools such as GA4, Google Ads, and HubSpot.
  • Translate data into actionable insights and continuously optimize campaigns for improved ROI.
  • Support A/B testing initiatives across ads, landing pages, and messaging.
Website amp; Lead Generation Support
  • Assist in ongoing website optimization efforts to improve user experience and conversion rates.
  • Support landing page creation and campaign-specific funnels.
  • Ensure digital efforts align with broader lead generation and sales objectives.
Qualifications
  • 3–5 years of experience in digital marketing, social media management, or a related field.
  • Bachelor’s degree in Marketing, Digital Marketing, Communications, or equivalent experience.
  • Proven track record of executing successful digital marketing campaigns with measurable results.
  • Strong understanding of paid media platforms (Google Ads, LinkedIn, Meta, etc.).
  • Experience with marketing analytics tools (GA4, HubSpot, or similar platforms).
  • Graphic design experience required (Adobe Creative Suite or equivalent tools).
  • Strong understanding of content creation, branding, and visual storytelling.
  • Excellent communication, organization, and time management skills.
What Sets You Apart
  • You take ownership. You don’t wait for direction—you identify opportunities and act.
  • You are data-driven but creative—you know how to blend analytics with compelling messaging.
  • You move fast, stay organized, and consistently deliver high-quality work.
  • You understand B2B marketing and how to position a brand with authority and credibility.
Physical amp; Environmental Requirements:
To perform the essential functions of this position, an employee must be able to:
  • Regularly sit, stand, walk, bend, reach, and climb throughout office, shop, and yard environments.
  • Occasionally lift up to 25 pounds independently and up to 50 pounds with assistance.
  • Operate computers, mobile devices, and office equipment.
  • Read technical documents, repair orders, and financial reports.
  • Communicate effectively in office and industrial environments.
Work Environment:
  • Combination of office, shop, yard, and customer locations.
  • Exposure to moving mechanical equipment, noise, vibration, dust, fuels, oils, and varying weather.
  • Required use of Company-issued and OSHA-required PPE when entering operational areas.
  • Occasional travel between branches and customer sites.
  • effectively in office and industrial environments.
Disclaimer:
This job description describes the general nature and level of work performed. It is not intended to be an exhaustive list of duties. CraneWorks reserves the right to modify responsibilities at any time. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the position.
Equal Opportunity Employer:
CraneWorks is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any other status protected by applicable law. CraneWorks is committed to providing a workplace free from discrimination, harassment, and retaliation.
Benefits:
  • Health insurance
  • Paid time off
  • Dental insurance
  • 401(k)
  • 401(k) matching
  • Vision insurance
  • Life insurance
  • Referral program
  • Professional development assistance

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