Optimize site structure, metadata, and content for usability, accessibility, and SEO performance ... Assist with other StratCom marketing projects as capacity allows.
Optimize site structure, metadata, and content for usability, accessibility, and SEO performance ... Assist with other StratCom marketing projects as capacity allows.
You will assist in implementing SEO recommendations, troubleshooting technical issues, and ... You'll also support keyword research and collaborate with our Content Team to ensure content aligns ...
You will assist in implementing SEO recommendations, troubleshooting technical issues, and ... You'll also support keyword research and collaborate with our Content Team to ensure content aligns ...
Content Specialist - Digital Storytelling
$30.46 - $45.69/hr
Utilize AI tools to accelerate research, content ideation and SEO/AEO strategy, leveraging technology as an assistant to elevate-rather than replace-original writing and human editorial judgment.
Content Specialist - Digital Storytelling
$30.46 - $45.69/hr
Utilize AI tools to accelerate research, content ideation and SEO/AEO strategy, leveraging technology as an assistant to elevate-rather than replace-original writing and human editorial judgment.
SEO Specialist
Oakbrook Terrace, IL · On-site
You will assist in implementing SEO recommendations, troubleshooting technical issues, and ... You'll also support keyword research and collaborate with our Content Team to ensure content aligns ...
SEO Specialist
Oakbrook Terrace, IL · On-site
You will assist in implementing SEO recommendations, troubleshooting technical issues, and ... You'll also support keyword research and collaborate with our Content Team to ensure content aligns ...
Digital Marketing and Content Strategy • Coordinate with other StratCom colleagues on Illinois ... needed. • Assist with other StratCom marketing projects as capacity allows. Minimum ...
Digital Marketing and Content Strategy • Coordinate with other StratCom colleagues on Illinois ... needed. • Assist with other StratCom marketing projects as capacity allows. Minimum ...
Collaborate with/manage consultants to ensure seamless integration of designs and optimal user ... Assist w/ outside consultants. * Shoot high-quality and timely video footage for marketing ...
Collaborate with/manage consultants to ensure seamless integration of designs and optimal user ... Assist w/ outside consultants. * Shoot high-quality and timely video footage for marketing ...
Write clear, compelling, SEO-optimized blog content that educates and engages target audiences ... Knowledge of digital marketing best practices to assist the Senior Marketing Strategist in ...
Write clear, compelling, SEO-optimized blog content that educates and engages target audiences ... Knowledge of digital marketing best practices to assist the Senior Marketing Strategist in ...
Content Marketing Specialist
Chicago, IL · On-site +1
$55K - $66K/yr
Hit client SEO traffic goals month over month by creating content that ranks and/or generates ... wide * Assist with project management tasks including content scheduling and reporting Required ...
Content Marketing Specialist
Chicago, IL · On-site +1
$55K - $66K/yr
Hit client SEO traffic goals month over month by creating content that ranks and/or generates ... wide * Assist with project management tasks including content scheduling and reporting Required ...
SEO/GEO Manager
Chicago, IL · On-site
Structure content for LLM ingestion, including entity optimization, semantic markup, schema.org ... Share knowledge of SEO/GEO practices into the business to assist in the development and ...
SEO/GEO Manager
Chicago, IL · On-site
Structure content for LLM ingestion, including entity optimization, semantic markup, schema.org ... Share knowledge of SEO/GEO practices into the business to assist in the development and ...
Structure content for LLM ingestion, including entity optimization, semantic markup, schema.org ... Share knowledge of SEO/GEO practices into the business to assist in the development and ...
Structure content for LLM ingestion, including entity optimization, semantic markup, schema.org ... Share knowledge of SEO/GEO practices into the business to assist in the development and ...
... publishing, optimization - and where the friction lives. Pay particular attention to the AI ... assistants, asset generation, and more we haven't named yet * Build functional prototypes ...
... publishing, optimization - and where the friction lives. Pay particular attention to the AI ... assistants, asset generation, and more we haven't named yet * Build functional prototypes ...
(Eplan) Social Media Communications Manager
Schaumburg, IL · On-site
$70K - $100K/yr
... sales organization. * Assist in tradeshow communications, promotional planning, and content ... Understanding of SEO and content optimization for social and web. * Experience developing internal ...
(Eplan) Social Media Communications Manager
Schaumburg, IL · On-site
$70K - $100K/yr
... sales organization. * Assist in tradeshow communications, promotional planning, and content ... Understanding of SEO and content optimization for social and web. * Experience developing internal ...
(Eplan) Social Media Communications Manager
Schaumburg, IL · On-site
$70K - $100K/yr
... sales organization. * Assist in tradeshow communications, promotional planning, and content ... Understanding of SEO and content optimization for social and web. * Experience developing internal ...
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(Eplan) Social Media Communications Manager
Schaumburg, IL · On-site
$70K - $100K/yr
... sales organization. * Assist in tradeshow communications, promotional planning, and content ... Understanding of SEO and content optimization for social and web. * Experience developing internal ...
Keyword and topical/thematic research to identify content gaps and opportunities for new and ... thought leadership to assist in the development and recommendation of new SEO strategies
Keyword and topical/thematic research to identify content gaps and opportunities for new and ... thought leadership to assist in the development and recommendation of new SEO strategies
SEO/GEO Director
Chicago, IL · On-site
$135 - $150/hr
... content gaps and opportunities for new and existing programs + Carry out full SEO/GEO audits as ... thought leadership to assist in the development and recommendation of new SEO strategies ...
SEO/GEO Director
Chicago, IL · On-site
$135 - $150/hr
... content gaps and opportunities for new and existing programs + Carry out full SEO/GEO audits as ... thought leadership to assist in the development and recommendation of new SEO strategies ...
Digital Content Manager
Manteno, IL · On-site
... Assist w/ outside consultants. * Shoot high-quality and timely video footage for marketing ... Ensure all videos are optimized for various platforms and align with campaign goals. Presentation ...
Digital Content Manager
Manteno, IL · On-site
... Assist w/ outside consultants. * Shoot high-quality and timely video footage for marketing ... Ensure all videos are optimized for various platforms and align with campaign goals. Presentation ...
SEO/GEO Director
Chicago, IL · On-site
Keyword and topical/thematic research to identify content gaps and opportunities for new and ... thought leadership to assist in the development and recommendation of new SEO strategies
SEO/GEO Director
Chicago, IL · On-site
Keyword and topical/thematic research to identify content gaps and opportunities for new and ... thought leadership to assist in the development and recommendation of new SEO strategies
E-Commerce Growth Manager
Waukegan, IL · On-site
$80K - $100K/yr
... attribute optimization, variation structure enhancements, A+ content improvements, and best ... * Assist in vendor and agency management, including coordinating deliverables, aligning on ...
E-Commerce Growth Manager
Waukegan, IL · On-site
$80K - $100K/yr
... attribute optimization, variation structure enhancements, A+ content improvements, and best ... * Assist in vendor and agency management, including coordinating deliverables, aligning on ...
E-Commerce Growth Manager
$80K - $100K/yr
... attribute optimization, variation structure enhancements, A+ content improvements, and ... * Assist in vendor and agency management, including coordinating deliverables, aligning on ...
E-Commerce Growth Manager
$80K - $100K/yr
... attribute optimization, variation structure enhancements, A+ content improvements, and ... * Assist in vendor and agency management, including coordinating deliverables, aligning on ...
E-Commerce Growth Manager
$80K - $100K/yr
... refinement, backend attribute optimization, variation structure enhancements, A+ content ... * Assist in vendor and agency management, including coordinating deliverables, aligning on ...
E-Commerce Growth Manager
$80K - $100K/yr
... refinement, backend attribute optimization, variation structure enhancements, A+ content ... * Assist in vendor and agency management, including coordinating deliverables, aligning on ...
Assistant Content Optimization information
What does an assistant content optimization do?
How does an assistant content optimization role typically collaborate with writers and SEO specialists?
What are the key skills and qualifications needed to thrive as an assistant content optimization specialist, and why are they important?
Job description
SEO and Web PerformanceÂ
Develop and implement a modern search optimization strategy to improve visibility and rankings for online programs across search engines.Â
Support efforts to standardize digital performance reporting across colleges while streamlining operations by reducing duplicative SEO contracts campus-wide.
Optimize site structure, metadata, and content for usability, accessibility, and SEO performance for Illinois Online website.Â
Collaborate with campus web support and IT partners to ensure proper implementation of SEO best practices.Â
Monitor search performance trends and recommend content and structural improvements based on analytics.Â
Provide SEO consultations for designated departments or programs as directed by the Office of the Provost.
Digital Marketing and Content Strategy
 Coordinate with other StratCom colleagues on Illinois Online content creation and optimization across web and social media channels.
Collaborate with StratCom team members and colleges to develop targeted digital marketing campaigns that drive awareness and conversions for online offerings.
Cultivate content-led SEO by identifying gaps in the prospective student journey (e.g., tuition info, career outcomes).Â
Support storytelling efforts by showcasing faculty innovation, student success, and program impact through optimized content.Â
Ensure all content adheres to Illinois branding, voice, and accessibility best practices
Analytics and Reporting
Track website traffic, search performance, and conversion metrics using Google Analytics, Tag Manager, Search Console, and related tools.
Develop and maintain dashboards that inform data-driven decisions about online program marketing priorities and site enhancements.
Report regularly on ROI and provide actionable recommendations to improve engagement and lead generation to OOL, campus partners and leadership.
Stay informed of digital marketing trends, higher education SEO strategies, and evolving search behaviors in online education.
Conduct keyword research and trend analysis to inform content strategy, landing page development, and program promotion.
Collaboration and Institutional Alignment
Work collaboratively with StratCom, OOL, academic units, and Illinois Online leadership to ensure consistent messaging and alignment with enrollment goals.
Attend weekly OOL team meetings and meet with the OOL Program Manager as needed to consult on campus SEO service model.
Provide guidance on digital content best practices during website updates and content management processes.
Contribute to shared marketing initiatives and support cross-functional campaign execution as needed.
Partner with the Analytics & Alignment team within StratCom on SEO best practices and contribute to training or documentation as needed.
Assist with other StratCom marketing projects as capacity allows.
About University of Illinois
Sourced by ZipRecruiter
The University of Illinois, located in Urbana, Illinois, US, is a prominent entity in the higher education sector. Operating its official functions through its website uillinois.edu, the institution provides a range of educational programs and services. The University was founded in 1867 and has since grown dramatically both in size and reputation. Its core values are embodied in its mission to enhance the lives of its students and citizens in the state, nation, and world through leadership in learning, discovery, engagement, and economic development. The university boasts several notable achievements including producing Nobel laureates and Pulitzer prize winners. It is renowned for its research programs and is known for significant advancements across various fields including engineering, science, and humanities.
Industry
Colleges, universities, and professional schools
Company size
5,001 - 10,000 Employees
Headquarters location
Urbana, IL, US
Year founded
1974