Key Responsibilities
Sales & Front-End Engineering Support
- Support Outside and Inside Sales throughout the sales cycle by providing technical consultation, application expertise, and solution development for complex customer requirements.
- Lead technical engagement with customers, including site visits, process reviews, technical presentations, equipment trials, and scope clarification meetings.
- Develop and review technical scopes of supply, equipment descriptions, system layouts, and value-added solution narratives for proposals, quotations, and bids.
- Evaluate customer process data, operating conditions, and performance targets to recommend appropriate equipment configurations, system architectures, and upgrade paths.
- Provide technical input into pricing strategy, risk identification, and commercial positioning for capital equipment and system opportunities.
- Take ownership of more technical oriented customer accounts.
Applications Engineering & Solution Execution
- Perform applications engineering activities including equipment sizing, system configuration, layout development, and review of mechanical and electrical drawings.
- Serve as technical support during order execution, manufacturing handoff, installation, commissioning, and start-up phases.
- Troubleshoot complex performance, reliability, or process issues in collaboration with Service, Engineering, and Field Support teams.
- Review operating feedback and performance data to recommend process optimization, upgrades, or additional equipment solutions.
- Support customer training efforts related to equipment operation, maintenance, and best-practice application usage.
Cross-Functional Coordination
- Act as a technical liaison between Sales and Technical Departments - Engineering, Product Management, Project Management, Supply Chain, and Manufacturing.
- Ensure customer requirements, assumptions, and scope boundaries are clearly documented and communicated internally.
- Support resolution of technical escalations or deviations through structured problem solving and cross-functional alignment.
- Contribute technical input to product roadmap discussions based on field experience, customer feedback, and competitive insight.
Market, Product, & Knowledge Leadership
- Maintain deep knowledge of company products, system capabilities, and installed base applications.
- Monitor industry trends, customer operating practices, and competitor solutions to inform sales strategy and application guidance.
- Represent the company as a technical subject-matter expert at trade shows, customer seminars, and internal training sessions.
- Capture and document application learnings, recurring issues, and best practices to support continuous improvement and knowledge sharing.
Safety & Compliance
- Ensure all solutions and site activities comply with applicable safety standards, regulatory requirements, and internal policies.
- Promote safe work practices during customer site visits and support customers with safety-related application guidance when needed.
Required Qualifications
- Bachelor's degree in Engineering (Mechanical, Electrical, Mining, Metallurgical, Industrial, or closely related discipline).
- 8-12+ years of experience in applications engineering, sales engineering, or technical sales within metal recycling or similar heavy industrial equipment environments.
- Demonstrated experience supporting capital equipment or engineered system sales with significant technical complexity.
- Strong understanding of heavy industrial equipment such as shredders, crushers, hammermills, material handling systems, and related processing technologies.
- Ability to interpret engineering drawings, specifications, and process documentation.
- Strong written and verbal communication skills with the ability to present complex technical concepts clearly to customers and internal teams.
- Proven ability to work independently, manage multiple priorities, and operate effectively in a customer-facing role.
- Willingness to travel frequently (typically 60-70%) primarily in North America, with occasional international travel.
Preferred Qualifications
- Advanced engineering degree or relevant professional certifications (PE, PMP, Six Sigma).
- Hands-on experience with equipment installation, commissioning, or field service support.
- Familiarity with CRM systems (Salesforce or similar), ERP systems (SAP or similar), and basic CAD or layout tools.
- Experience supporting large, multi-discipline system projects or long sales cycles.
- Additional language skills (Spanish, Portuguese, German, French, or others) helpful but not required.
Core Competencies
- Advanced technical and application expertise
- Strong customer orientation and consultative approach
- Commercial awareness and decision-making judgment
- Structured problem solving and analytical thinking
- Cross-functional collaboration and influence
- High degree of accountability, initiative, and autonomy