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App Store Optimization Jobs in Surprise, AZ (NOW HIRING)

... app. The team also guides revenue and profit growth for the digital business. Digital team ... Lead the ongoing evolution and optimization of all digital fulfillment channels, including picking ...

... app. The team also guides revenue and profit growth for the digital business. Digital team ... Lead the ongoing evolution and optimization of all digital fulfillment channels, including picking ...

E-Commerce Specialist

Phoenix, AZ ยท On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... optimized, and aligned with the in-store experience. The ideal candidate has eCommerce experience ... app. * Partners with Manager and IT teams to help define requirements for catalog-related ...

Lead Piercer (Part-Time)

Scottsdale, AZ ยท On-site

$18 - $21.75/hr

... in app, and through a growing global retail footprint of 58+ stores worldwide. Mejuri is also ... to ensure optimal quantities & assortment are available at the piercing studio at all times

Retail Sales Associates, Glendale, #443

Glendale, AZ ยท On-site

$15.15/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

Retail Sales Associate, Goodyear, #412

Goodyear, AZ ยท On-site

$15.15/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

Retail Sales Associate, Scottsdale, #411

Scottsdale, AZ ยท On-site

$15.15/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

Retail Sales Associates, Glendale, #443

Glendale, AZ

$15.15/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

Retail Sales Associate, Happy Valley, #475

Phoenix, AZ ยท On-site

$15.15/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

E-Commerce Specialist

Phoenix, AZ

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

... optimized, and aligned with the instore experience. The ideal candidate has eCommerce experience ... Serves as a point of contact for Store Operations regarding catalogrelated questions or issues.

Retail Sales Associate, Goodyear, #412

Goodyear, AZ ยท On-site

$15.15/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

Retail Sales Associate, Peoria, #590

Peoria, AZ ยท On-site

$15.15/hr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Maintain store standards by assisting with stocking, merchandising and e-commerce operations ... Educate and enroll customers into BevMo!'s ClubBev Program and the Gopuff App. * Use product ...

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Showing results 1-20

App Store Optimization information

See Surprise, AZ salary details

$16

$51

$82

How much do app store optimization jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for app store optimization in Surprise, AZ is $51.04, according to ZipRecruiter salary data. Most workers in this role earn between $41.01 and $58.75 per hour, depending on experience, location, and employer.

What is an app store optimization?

An App Store Optimization (ASO) job focuses on improving the visibility and ranking of mobile apps in app stores like the Apple App Store and Google Play Store. ASO specialists analyze keywords, optimize app titles and descriptions, enhance visual assets, and track performance metrics to increase app downloads. They also conduct competitor research and A/B testing to refine strategies. The goal is to maximize organic traffic and improve conversion rates, ultimately driving user acquisition and revenue growth.

What are the key skills and qualifications needed to thrive in app store optimization?

To thrive in App Store Optimization (ASO), you need a strong understanding of mobile marketing, keyword research, analytics, and user acquisition strategies, often supported by experience with app marketplaces. Familiarity with ASO tools such as App Annie, Sensor Tower, or Mobile Action, along with knowledge of A/B testing and analytics platforms, is essential. Analytical thinking, attention to detail, and strong communication skills help you stand out in collaborating with cross-functional teams and interpreting data-driven results. These abilities are crucial for maximizing app visibility, downloads, and user engagement in a highly competitive landscape.

What are some typical challenges someone might face in an app store optimization role?

Professionals in App Store Optimization often face challenges such as staying up-to-date with evolving app store algorithms, responding quickly to changes in user behavior, and balancing creativity with data-driven decision-making. You'll need to regularly test and refine keywords, visuals, and descriptions to maintain or improve app ranking, which can be time-consuming and requires ongoing analysis. Additionally, coordinating with product, marketing, and design teams to align ASO strategies across campaigns is common. Adapting rapidly and proactively identifying new opportunities will help you stay ahead in this dynamic role.

Does app store optimization work?

App Store Optimization (ASO) is an effective strategy for increasing an app's visibility and downloads in app stores. It involves optimizing app titles, keywords, and descriptions, and is a key skill for ASO specialists to improve app ranking and user acquisition.

Is app store optimization legal?

App Store Optimization (ASO) is a legal practice that involves improving app visibility and ranking through ethical techniques such as keyword optimization, quality app descriptions, and user engagement strategies. However, it must comply with app store guidelines and avoid deceptive practices like false reviews or misleading metadata. Staying informed about platform policies is essential for ASO professionals to ensure legal compliance.

What are popular job titles related to App Store Optimization jobs in Surprise, AZ?

For App Store Optimization jobs in Surprise, AZ, the most frequently searched job titles are:

What cities near Surprise, AZ are hiring for App Store Optimization jobs?

Cities near Surprise, AZ with the most App Store Optimization job openings:

Infographic showing various App Store Optimization job openings in Surprise, AZ as of August 2026, with employment types broken down into 67% Full Time, 31% Part Time, 1% Temporary, and 1% Contract. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $106,160 per year, or $51 per hour.

$150 - $190/hr

Other

Posted 7 days ago


Job description

About the Team

The Digital team focuses on delivering a superior customer experience on petsmart.com and our mobile app. The team also guides revenue and profit growth for the digital business. Digital team associates focus on delivering initiatives that help our pet parents find and discover products, bring enterprise priorities to life digitally, design new user experiences, build new features and capabilities, and manage key omniโ€‘channel programs. We work to showcase our brand digitally through the lens of expertise and love and to provide a personalized experience for our consumers. The team takes a dataโ€‘driven approach and leverages quantitative and qualitative insights to optimize the experience and make business decisions.

About the Location

Collaborative Work Environment: At PetSmart, teamwork and connection are core to how we thrive. This role is based at our Phoenix Home Office, with an expectation of working a minimum of four days in the office each week. In a standard work week, associates may work up to one remote 'flex day' (with leader approval). Our hybrid approach is designed to foster strong collaboration while also supporting flexibility and individual success.

About the Job Summary

The Director of Digital Fulfillment & Delivery is responsible for setting the strategic direction and leading the execution of PetSmartโ€™s digital fulfillment and delivery ecosystem across North America. This role owns the performance, scalability, cost efficiency, customer experience, and partner governance of key Omniโ€‘Channel fulfillment programs, including BOPIS, Same Day Delivery, Autoship, Ship from Store, Fulfillment Center, Pharmacy, and Drop Ship. The Director partners across the organization and with external partners to deliver nearโ€‘term operational performance improvements while building the scalable fulfillment capabilities, network design, and innovation roadmap needed to support longโ€‘term digital and enterprise growth.

Essential Duties and Responsibilities
  • Set and lead the North American digital fulfillment strategy across BOPIS, Same Day Delivery, Autoship, Ship from Store, Fulfillment Center, Pharmacy, and Drop Ship vendor programs, ensuring alignment to enterprise digital, omnichannel, customer experience, and financial objectives.
  • Own the endโ€‘toโ€‘end fulfillment and delivery experience across digital channels, ensuring PetSmart delivers a fast, reliable, scalable, and customerโ€‘first experience that consistently meets speed, quality, and service promises for pet parents while improving cost efficiency.
  • Lead the ongoing evolution and optimization of all digital fulfillment channels, including picking, packing, routing, delivery, and associateโ€‘facing processes, to enable reliable, scalable, and efficient execution across stores, fulfillment centers, thirdโ€‘party partners, and vendor networks.
  • Advance BOPIS capabilities and performance to maintain and strengthen PetSmartโ€™s competitive advantage through improved customer experiences, associate workflows, operational reliability, and digital experience integration.
  • Lead same day delivery courier, SFS courier, and carrier performance management, ensuring serviceโ€‘level adherence and KPI achievement.
  • Optimize existing SFS network through improved order routing, fulfillment process, packaging standards, store network selection, and capacity management.
  • Own Autoship fulfillment performance and retention insights, partnering crossโ€‘functionally to identify opportunities that improve customer retention, fulfillment reliability, and longโ€‘term program value.
  • Own thirdโ€‘party fulfillment and delivery partnerships, including DoorDash, Roadie, Uber, Pharmacy, and other partners, ensuring partners deliver against cost, service, customer experience, and operational expectations.
  • Oversee Drop Ship vendor operations and governance, ensuring vendor accountability, compliance with service standards, operational performance, and alignment to PetSmartโ€™s customer promise.
  • Measure and improve order accuracy, processing time, onโ€‘time delivery, and costโ€‘toโ€‘serve metrics across the digital network.
  • Translate performance data, customer feedback and KPIs into actionable strategies insights that drive action to improve service, experience and financial results.
  • Anticipate risks, manage escalations, and implement process improvements to deliver consistent operational performance.
  • Collaborate closely with Store Operations, Supply Chain, Merchants and MP&A to take action on key metrics and to improve performance, drive innovation and ensure execution at scale.
  • Work with Site Merchandising, User Experience and Technology to bring fulfillment and delivery innovation and optimization to life for the customer through both customerโ€‘facing and backend enhancements.
  • Lead vendor negotiations with vendors to secure optimal terms, improve service levels, manage costs, and deliver against strategic business objectives.
  • Explore new programs, vendors and capabilities that further lean into our omniโ€‘channel differentiation and/or align to digital and enterprise strategies.
  • Partner with Supply Chain, Store Operations, and Real Estate on future network and capacity design, ensuring fulfillment capabilities scale effectively with digital demand and evolving customer expectations.
  • Represent Digital Fulfillment in enterprise initiatives and strategic programs, ensuring fulfillment strategy, operational requirements, and customer experience impacts are integrated into broader business decisions.
  • Champion an iterative, test and learn mindset across the team.
  • Demonstrate effective decisionโ€‘making skills with an ability to translate findings from analysis into business strategies and socialize across the organization.
  • Lead, coach, and develop a highโ€‘performing team of managers and analysts, managing performance, building capabilities, fostering accountability, and supporting professional growth.
Key Competencies

Attributed to driving service include, but are not limited to the following:

Knowledge, Skills and Abilities
  • Excellent problem solving skills โ€“ able to identify, analyze and propose solutions to various technical and business issues.
  • Excellent analytical skills, leveraging data to model, analyze and optimize network design, performance metrics, cost and customer experience.
  • Leader of people โ€“ ability to coach and develop individuals to achieve business and professional goals.
  • Excellent communication skills with the ability to influence and align across crossโ€‘functional teams.
  • Comfortable working in ambiguous environments and using dataโ€‘driven decisionโ€‘making to navigate change.
  • Customerโ€‘centric mindset with proven ability to balance experience, speed, quality and cost to deliver an exceptional experience.
  • Proven vendor management and negotiation capabilities.
  • High degree of internet savvy, curiosity, and enthusiasm for digital retail and fulfillment trends.
  • Proven process management, organizational, and multiโ€‘tasking skills.
  • Collaborative spirit and relationshipโ€‘builder with proven ability to work effectively with internal and external partners.
  • Bias for action and willingness to roll up oneโ€™s sleeves to drive results.
Education and/or Experience
  • Bachelors degree in Business, Finance, Operations, Supply Chain, Merchandising or equivalent work experience.
  • 10+ years working in Omniโ€‘Channel Retail, preferably Digital Commerce Fulfillment.
  • 5+ years managing direct reports.
  • Effective communication and leadership skills.
  • Proven analytical and organizational skills.
Additional Job Considerations
  • This role requires collaboration, teamwork, and faceโ€‘toโ€‘face interaction with colleagues, leaders, and/or clients.
  • Being in the office ensures access to leaders, crossโ€‘functional partners, and resources necessary to make timely decisions and drive results.
  • Onโ€‘site presence in accordance with our FlexSmart policy supports our culture of innovation, mentorship, and engagement, which is integral to our success in developing the best team.
About the Culture

At PetSmart, Anything for Pets begins with our people. Every associate plays a vital role in creating meaningful experiences for pets and their families, and we empower our teams with the tools, resources, and opportunities to grow and succeed.

Weโ€™re more than a workplace, weโ€™re Team PetSmart. Together, we grow, collaborate, and challenge ourselves to be the best in all we do. Our culture is built on belonging and shared purpose, where every voice and experience matters. Guided by our values, we strive to do whatโ€™s right, lead responsibly, and bring our passion for pets to life every day. Not sure if you meet 100% of the position requirements and whether you should apply? Weโ€™d still like to hear from you and encourage you to apply with us! You might be the right fit for this role or another opportunity across Team PetSmart.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Petโ€‘friendly environment, bring your pets to work and enjoy the onโ€‘site dog park!
  • Onโ€‘Site Events & Adoptions, enjoy communityโ€‘building opportunities, including pet adoption days, seasonal celebrations, family events, art events, & holiday festivals.
  • Top Dog gym with equipment, fitness classes, massage therapists, personal trainers, and wellness spaces.
  • โ€˜Sit & Stayโ€™ Cafรฉ serving fresh breakfast and lunch options, snacks, & more.
  • โ€˜Lil Pawsโ€™ NAEYCโ€‘accredited onsite childcare facility providing highโ€‘quality early education.
  • Paid Volunteer Opportunities to spend time doing good for causes close to heart.
  • Print Center and Business Services, Dry Cleaning, Motherโ€™s Rooms, Sustainable Infrastructure & more.

PetSmart provides an equal opportunity for all associates and job applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or other legally protected characteristics.

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