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App Data Jobs in Atlanta, GA (NOW HIRING)

Data & ML Engineer

Alpharetta, GA ยท On-site

$111K - $134K/yr

Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, w ... As a Data & ML Engineer, you will help build and support the data engineering, ETL, and MLOps ...

Data & ML Engineer

Alpharetta, GA ยท On-site

$111K - $134K/yr

Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, w ... As a Data & ML Engineer, you will help build and support the data engineering, ETL, and MLOps ...

Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, w ... As a Senior Data Scientist, you will help shape the modeling, analytics, experimentation, and ...

Senior Data Scientist

Alpharetta, GA ยท On-site

$140 - $190/hr

Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, w ... As a Senior Data Scientist, you will help shape the modeling, analytics, experimentation, and ...

Any time you swipe your credit card, pay through a mobile app, or withdraw money from the bank, w ... As a Senior Data Scientist, you will help shape the modeling, analytics, experimentation, and ...

Data Scientist I (DSAP)

Alpharetta, GA ยท On-site

$59K - $98K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our insurance risk solutions help drive better data-driven decisions across the insurance policy ... Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ...

Data Scientist I (DSAP)

Alpharetta, GA ยท On-site

$59K - $98K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our insurance risk solutions help drive better data-driven decisions across the insurance policy ... Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ...

Data Scientist I (DSAP)

Alpharetta, GA ยท On-site

$59K - $98K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our insurance risk solutions help drive better data-driven decisions across the insurance policy ... Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ...

Data Scientist I (DSAP)

Alpharetta, GA ยท On-site

$59K - $98K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our insurance risk solutions help drive better data-driven decisions across the insurance policy ... Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ...

Data Scientist I (DSAP)

Alpharetta, GA ยท On-site

$59K - $98K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Our insurance risk solutions help drive better data-driven decisions across the insurance policy ... Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off ...

Sr Data Scientist I (Actuarial Science)

Alpharetta, GA ยท On-site

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

Our insurance risk solutions help drive better data-driven decisions across the insurance policy lifecycle-all while reducing risk. You can learn more about LexisNexis Risk at the link below. About ...

Showing results 21-40

App Data information

What are some common challenges faced by professionals working with app data, and how can they be addressed?

Professionals working with app data often face challenges such as ensuring data accuracy, managing large volumes of data, and maintaining data privacy compliance. Addressing these challenges requires strong attention to detail, familiarity with data cleaning tools, and staying updated on relevant data protection regulations like GDPR. Collaboration with app developers, product managers, and compliance teams is essential to ensure that data collection methods are robust and that insights derived are actionable and secure.

What is the difference between App Data vs App Developer?

AspectApp DataApp Developer
Required CredentialsBasic understanding of data management, analytics, and database toolsProgramming skills, software development certifications, coding experience
Work EnvironmentData analysis teams, IT departments, or backend support rolesSoftware development teams, tech companies, or freelance projects
Employer & Industry UsageUsed across tech, retail, healthcare, and finance sectors for managing app-related dataDevelops and maintains mobile and web applications in various industries

App Data roles focus on managing, analyzing, and maintaining data related to applications, while App Developers design, build, and code applications. Both roles are essential in the app development lifecycle but differ in skills and responsibilities.

What are the key skills and qualifications needed to thrive as an app data analyst, and why are they important?

To thrive as an App Data Analyst, you need a strong background in statistics, data analysis, and experience with data querying languages like SQL, often supported by a relevant degree. Familiarity with analytics platforms such as Google Analytics, Tableau, or Power BI, and sometimes certifications in data analytics, are typically required. Strong problem-solving skills, attention to detail, and effective communication make someone excel in this role. These skills and qualities are essential for accurately interpreting data, providing actionable insights, and supporting data-driven decision-making within app development teams.

What is an app data professional?

App Data professionals are specialists who manage, analyze, and maintain data generated by software applications. They focus on ensuring the quality, security, and accessibility of app-related data, often working with databases, analytics tools, and cloud platforms. Their responsibilities may include data integration, reporting, and supporting app development teams with data-driven insights. These roles are essential for organizations that rely on applications to drive business decisions and improve user experiences.

What are popular job titles related to App Data jobs in Atlanta, GA?

For App Data jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching App Data jobs in Atlanta, GA look for?

The top searched job categories for App Data jobs in Atlanta, GA are:

Infographic showing various App Data job openings in Atlanta, GA as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 13% Part Time, and 4% Contract. Highlights an 87% Physical, 3% Hybrid, and 10% Remote job distribution.

Sr. Growth Marketing Manager, Mobile App

Invest with Roots

Atlanta, GA โ€ข On-site

Full-time

Re-posted 9 days ago


Job description

Who We Are
Roots is a wealth-building platform built on a simple belief: everyone deserves a real path to financial growth, and that path should feel achievable.
We create simple, accessible ways for people to participate in ownership and invest in real assets, making wealth-building more engaging and within reach. Today, Roots is a growing ecosystem that combines an investment platform, financial tools, and education to support long-term financial progress.
We're already helping a rapidly growing community take meaningful steps toward building wealth, and we've seen that when the experience feels intuitive and rewarding, people actually stick with it. That's what we're continuing to build.
Why We Need You
Roots has built a large and engaged wealth-building community on the web. Now, we're launching our iPhone and Android apps, creating a major opportunity to grow through new mobile-first channels, improve activation and retention, and deepen our relationship with members.
We're looking for a senior, hands-on growth marketer to help build our mobile growth engine from the ground up. This role is mobile-first, but not mobile-only. You'll lead app acquisition, App Store Optimization, mobile lifecycle engagement, attribution, and experimentation while bringing a broader multi-channel growth mindset across paid, owned, organic, referral, and web-to-app channels.
This is a great fit for someone who understands how consumer apps grow, knows how to connect channel strategy to activation and retention, and wants to help shape an early-stage mobile growth function.
Role Responsibilities
  • Own mobile growth strategy across app acquisition, activation, engagement, and retention, with a mobile-first but multi-channel point of view.
  • Lead App Store Optimization across iOS and Android, including keyword strategy, listing copy, screenshots, preview video, ratings and reviews, competitor research, and ongoing conversion testing.
  • Build and maintain an ASO testing roadmap, including keyword rank tracking, Custom Product Pages, creative tests, and learnings from paid traffic that can improve organic app store performance.
  • Manage mobile acquisition testing across channels such as Apple Search Ads, Google App Campaigns, AppLovin, Meta, TikTok, creator, referral, and other emerging platforms.
  • Partner with the paid media lead and creative team to connect app acquisition strategy with broader performance marketing, creative testing, and web-to-app growth efforts.
  • Select, set up, and optimize mobile lifecycle tools such as Braze, Iterable, OneSignal, or similar platforms.
  • Build behavioral push notification and in-app messaging journeys tied to onboarding, activation, reward redemption, milestones, re-engagement, and retention.
  • Own push permission strategy, segmentation, timing, frequency, copy testing, and deep link destinations to improve downstream conversion, not just opens or sends.
  • Partner with Product and Engineering on mobile attribution, deep linking, deferred deep linking, SKAdNetwork, conversion value mapping, and measurement infrastructure.
  • Track and report on key mobile growth metrics, including installs, CAC, install-to-activation rate, install-to-invest conversion, D1/D7/D30 retention, channel performance, and cohort quality.
  • Design mobile growth experiments with clear hypotheses, success criteria, minimum signal requirements, and a recommendation to scale, iterate, or stop.
  • Build and manage a prioritized mobile growth experiment backlog, with a clear point of view on what should be tested next and why.
  • Turn insights from app stores, paid channels, lifecycle campaigns, web behavior, and product data into clear recommendations for the next phase of growth.
  • Bring structure to an early mobile growth function by helping define the tools, reporting cadence, naming conventions, testing rhythm, and operating process from scratch.
Qualifications
  • 7+ years of experience in growth marketing, mobile growth, user acquisition, performance marketing, or related growth roles. 4+ years of hands-on experience growing a consumer mobile app.
  • Strong multi-channel growth experience across some combination of paid social, paid search, app campaigns, lifecycle, referral, creator, organic, web-to-app, or partnerships.
  • Hands-on ASO experience across iOS and Android.
  • Experience with App Store Connect, Google Play Console, Apple Search Ads, Google App Campaigns, Meta, TikTok, or similar acquisition platforms.
  • Working knowledge of mobile measurement and attribution tools such as AppsFlyer, Adjust, Branch, or similar platforms.
  • Understanding of deep linking, deferred deep linking, SKAdNetwork, and mobile attribution constraints.
  • Experience with lifecycle or messaging platforms such as Braze, Iterable, OneSignal, or similar tools.
  • Strong analytical judgment and experience designing tests that produce useful signal, not just activity.
  • Ability to operate in ambiguity and build systems, processes, reporting, and testing rhythms from scratch.
  • Clear written communication, especially around experiment briefs, performance readouts, and recommendations.
Strong Differentiators
  • Experience with fintech, investing, financial wellness, rewards, marketplace, subscription, or community-driven consumer products.
  • Experience with AppLovin, IronSource, Digital Turbine, or other mobile ad networks.
  • Experience balancing performance marketing, lifecycle engagement, trust, compliance, and brand quality.
  • Experience launching or scaling an app from an early stage.
Our Values
  • Accountability: We take our responsibilities seriously and always stay transparent.
  • Student Mentality: Continuous learning and growth are at our core.
  • Driven: We strive to exceed expectations. We aim for excellence in everything we do.
  • Fairness: We're committed to equitable treatment for everyone.
  • Great Stewards: We manage our resources and relationships with care and responsibility.
  • Fun and Fearless: We face challenges with a positive and bold spirit. We challenge each other, the status quo, and "how it's always been done".

At Roots, we're committed to providing equal employment opportunities to all individuals, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. We firmly believe that diversity fuels creativity and innovation, enhancing the quality of our work and the strength of our team. Join us and be part of an inclusive environment where every perspective is valued.