You'll work closely with the marketing, sales, product, and talent teams to create visual assets that sell our services and inspire people to join our company.ย
Areas of Influence:ย
-- Brand: Evolve the brand, make meaningful choices about visual identity, and roll out updates coherently, in collaboration with marketing, product, and sales.ย
-- Campaigns: Concrete campaigns with the marketing lead, creating one-time advertisementsย
Areas of Ownership
-- Assets: Create assets-videos, infographics, animations, visuals-which communicate important relationships and ideas, building a library of assets for the company to useย
-- Design Library: Ensure the website and collateral components are always up to date, coherent with product, and evolve with the brand on a predictable timeline.ย
-- Create a Generative Design System: We've got brand assets that need to be turned into a generative design system to reflect the full breadth of our offerings.
-- Manage Workflows with an External Design Provider: Many things the company needs you'll develop yourself. You'll also leverage an outside team to create assets under your instruction.
Mindsets & Experience:ย
Communication > Beautification:ย You are driven not just to make something beautiful, but to make something communicate.
Learning > Knowledge: You will be the generalist on the team, expected to develop quick proficiency in a variety of forms of media. You're the sort of person who learns a new tool on YouTube and is ready to try it out the next day.
Strategic Use of Humour:ย Our brand helps people be more productive in a world with myriad, never-ending office chores. Humour helps communicate our unique benefits. We're brave, bold, and sophisticated.ย ย
Background in Advertising a Plus:ย Ideally, you have a background in advertising