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Data Science and Analytics Position Overview The Associate Director, Audience Analytics is part of a team responsible for developing and optimizing audience strategies and insights to support client ...
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Analytics Associate information
See Acton, CA salary details
$3.3K - $3.8K
7% of jobs
$3.8K - $4.3K
0% of jobs
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2% of jobs
$5.7K is the 25th percentile. Wages below this are outliers.
$5.4K - $5.9K
20% of jobs
The median wage is $6.2K / yr.
$5.9K - $6.4K
29% of jobs
$6.7K is the 75th percentile. Wages above this are outliers.
$6.4K - $7K
26% of jobs
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$8K - $8.6K
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$6.3K
$9.1K
How much do analytics associate jobs pay per month?
How does an analytics associate typically collaborate with other departments within an organization?
What are the key skills and qualifications needed to thrive as an analytics associate, and why are they important?
What is the difference between Analytics Associate vs Data Analyst?
| Aspect | Analytics Associate | Data Analyst |
|---|---|---|
| Required Credentials | Bachelor's degree in Business, Economics, or related field; often some certification in analytics tools | Bachelor's degree in Statistics, Mathematics, or related; often similar certifications in data tools |
| Work Environment | Corporate settings, finance, marketing, or consulting firms | Various industries including healthcare, finance, tech, and retail |
| Employer & Industry Usage | Common in finance, consulting, and corporate analytics teams | Widely used across industries for data-driven decision making |
Analytics Associates and Data Analysts share similar educational backgrounds and work environments, often performing data collection, analysis, and reporting. The main difference lies in scope: Analytics Associates typically focus on supporting senior analysts and managers with specific projects, while Data Analysts may handle broader data interpretation and visualization tasks. Both roles are essential for organizations aiming to leverage data for strategic decisions.
What does an analytics associate do?
What cities near Acton, CA are hiring for Analytics Associate jobs?
Cities near Acton, CA with the most Analytics Associate job openings:

Full-time
Posted 6 days ago
Job description
Omnicom Media
Job Function:
Data and Analytics
Job Subfunction:
Data Science and Analytics
Job Description:
Position Overview
The Associate Director, Audience Analytics is part of a team responsible for developing and optimizing audience strategies and insights to support client media planning and performance goals. This role combines hands-on expertise in audience platforms with the ability to think strategically about audience segmentation, targeting, and addressability across media channels.
The Associate Director executes complex audience workstreams, contributes subject matter expertise to strategy development, and supports the Director on key client initiatives. This position carries increasing responsibility for owning discrete projects and serving as an audience expert to internal teams and clients.
Key Responsibilities
Audience Strategy Development & Implementation
- Support audience strategy development, including segmentation, persona development, and audience portfolio design.
- Build and maintain audiences using first-party (1PD), second-party (2PD), and third-party (3PD) data sources within Omni and other audience platforms.
- Research and monitor market trends, competitive intelligence, and emerging data sources to inform audience targeting and strategy recommendations.
- Create and deliver audience insight presentations and recommendations for client stakeholders.
- Support 1PD onboarding and data integration into audience platforms.
- Partner with Planning and Activation teams to ensure effective audience implementation across addressable channels.
- Help to identify opportunities to use first-party (1PD) and third-party (3PD) data to improve ability to deliver against client goals and increase media engagement.
Platform & Data Expertise
- Maintain hands-on proficiency with audience tools and data platforms.
- Develop and share knowledge of data sources, audience capabilities, and best practices, contributing to team learning on audience technology and approaches.
- Leverage AI and automation tools to enhance audience analysis, segmentation, and reporting efficiency.
- Stay current on developments in audience platforms, addressable media, and data solutions.
- Support evaluation and testing of new tools and data sources, working with media partners, technology vendors, and data providers to implement targeting solutions.
Analytics & Insights
- Analyze audience data and segment performance against key performance indicators to identify patterns, opportunities, and optimization recommendations.
- Pull and organize data from various sources to support audience analysis and reporting.
- Partner with the audience science team to use advanced modeling techniques for deeper audience understanding.
- Document learnings and insights from audience projects to inform future strategy.
Client Support & Communication
- Develop expertise to serve as an audience subject matter expert to internal teams and support client communications on audience matters.
- Support the development of client points of view (POVs) on audience-related topics by providing data and insights.
- Contribute audience insights and recommendations to client presentations, strategy discussions, and meetings.
- Contribute to the development of new agency products and services related to audience analytics and insights.
- Support client relationship management activities as directed by the Director.
Project Management & Execution
- Manage assigned audience projects and workstreams from conception through implementation and reporting.
- Maintain organized project documentation, timelines, and deliverables.
- Coordinate with cross-functional teams (Strategy, Planning, Activation, Analytics) to ensure successful project execution.
- Communicate project status, challenges, and recommendations to the Director and internal stakeholders.
- Support ad-hoc client requests and special projects as assigned.
Required Qualifications
- 5-7 years of professional experience in audience strategy, media analytics, paid media, or a related field.
- 2-3 years of agency experience with hands-on work in audience development and analytics.
- Hands-on experience with audience platforms and tools (e.g., Omni, LiveRamp, Adobe, The Trade Desk, Google Marketing Platform, Acxiom, Nielsen, ComScore, MRI Simmons, YouGov).
- Working knowledge of 1PD, 2PD, and 3PD data sources and audience activation.
- Strong understanding of audience segmentation, targeting, and media addressability.
- Experience building and analyzing audiences within various platforms (DMPs, DSPs, social media platforms, etc.).
- Familiarity with data analysis and visualization tools (e.g., Excel).
- Strong analytical skills with the ability to work with data and draw meaningful conclusions.
- Solid communication, interpersonal, and presentation skills.
- Ability to manage multiple projects and work effectively in a collaborative environment.
- Comfortable with ambiguity and adaptability in a fast-paced agency environment.
Desired Skills
- Bachelor's degree in marketing, business, or a related field.
- Experience working with financial services and technology software brands.
- Knowledge of advanced analytics, including predictive scoring or propensity modeling.
- Experience with SQL or other data querying languages.
110,000.00 - 130,000.00
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.
About Omnicom
Sourced by ZipRecruiter
Industry
Telecommunications
Company size
1 - 10 Employees
Headquarters location
Glendale, CA, US