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$10

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$36

How much do american outdoor jobs pay per hour?

As of Aug 14, 2026, the average hourly pay for american outdoor in the United States is $19.99, according to ZipRecruiter salary data. Most workers in this role earn between $15.62 and $21.39 per hour, depending on experience, location, and employer.

What is an American Outdoor job?

American Outdoor jobs refer to roles within companies that specialize in outdoor recreational products, gear, or experiences in the United States. These positions can range from retail and sales associates in outdoor equipment stores, to product designers, marketing professionals, and field guides who help customers enjoy activities like camping, hiking, fishing, and hunting. Employees in this sector often have a passion for the outdoors and may work for brands like American Outdoor Brands or similar companies. The work environment can vary from corporate offices to outdoor settings, depending on the specific job. Overall, American Outdoor jobs cater to those interested in promoting and supporting outdoor lifestyles.

What are the key skills and qualifications needed to thrive as an outdoor guide, and why are they important?

To thrive as an Outdoor Guide, you need strong knowledge of outdoor safety, navigation, first aid, and relevant local environmental conditions, often supported by certifications such as Wilderness First Responder (WFR) or CPR. Familiarity with GPS devices, mapping software, and outdoor gear is typically required. Leadership, effective communication, and adaptability are crucial soft skills for managing groups and responding to unpredictable situations. These skills ensure client safety, enjoyable experiences, and the ability to handle emergencies in remote settings.

What is the difference between American Outdoor vs American Outdoor Guide?

AspectAmerican OutdoorAmerican Outdoor Guide
CertificationsNone required or basic outdoor certificationsOften requires outdoor guiding certifications or experience
Work EnvironmentOutdoor settings, parks, wilderness areasOutdoor locations, guiding clients, adventure tours
Employer & IndustryOutdoor recreation companies, parks, resortsTour companies, adventure outfitters, outdoor education
Search & Comparison IntentGeneral outdoor activities, recreation jobsGuiding, outdoor instruction, adventure tours

American Outdoor typically refers to outdoor recreation activities or roles without specific guiding responsibilities, while American Outdoor Guide involves leading outdoor tours and guiding clients, often requiring specialized certifications. The guide role emphasizes direct client interaction and outdoor instruction, making it more specialized within the outdoor industry.

What are some typical challenges faced by employees working at American Outdoor Brands, and how can they be addressed?

Employees at American Outdoor Brands often face the challenge of adapting to rapidly changing consumer preferences and evolving outdoor recreation trends. Working in a dynamic, product-driven environment requires staying updated on industry innovations and maintaining strict compliance with safety and regulatory standards. Collaboration across departments—such as product development, marketing, and sales—is essential for delivering successful products. Proactively seeking feedback, engaging in ongoing training, and staying informed about market shifts can help team members navigate these challenges effectively.
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What cities are hiring for American Outdoor jobs?

Cities with the most American Outdoor job openings:

What states have the most American Outdoor jobs?

States with the most job openings for American Outdoor jobs include:

What job categories do people searching American Outdoor jobs look for?

The top searched job categories for American Outdoor jobs are:

American Outdoor jobs near you
Infographic showing various American Outdoor job openings in the United States as of August 2026, with employment types broken down into 64% Full Time, 27% Part Time, and 9% Contract. Highlights an 100% In-person job distribution, with an average salary of $41,578 per year, or $20 per hour.

Web Content Specialist I

American Outdoor Brands Corporation

Maryville, TN

Full-time

Re-posted 26 days ago

Job description

Position Overview:

  • The Web Content Specialist is the creative and strategic owner of content on the company's websites, responsible for delivering exceptional user experiences and high-performing content that drives results.
  • You will own the site's content strategy, search visibility, and continuous optimization. This position plays a key role in strengthening the brand, boosting e-commerce performance, and fueling overall business growth.
  • The ideal candidate lives at the intersection of persuasive storytelling and data-driven detail. You know how to craft marketing copy that converts humans while structuring data that feeds AI models like Perplexity, Gemini, ChatGPT, and Claude, and the ever-evolving ecosystem of generative and agentic AI.
  • Your goal is to maximize brand visibility, conversions, and growth across the entire digital discovery funnel. You won't just be managing basic keywords, you'll be architecting authority.

Essential Duties and Responsibilities:

  • Own and manage the content of the company websites, ensuring optimal performance to increase traffic, engagement rates, conversion, and other key metrics.
  • Develop and execute search, generative, and answer engine optimization strategies backed by data and research.
  • Partner with web developers and Web Data Specialist on the technical foundation (schema markup, site speed, entity relationship) to ensure content is discoverable by both crawler and generative agents, and implement performance enhancements & design improvements.
  • Use Web Analytics (GA4, Search Console, etc.) to identify friction points in the user journey and deploy copy/UX fixes.
  • Leverage tools to help scale content production, perform deep sentiment analysis, and optimize for LLM citations.
  • Collaborate with Brand, ECommerce, and Digital teams to ensure a consistent look, feel, and messaging across the websites.
  • Utilize emerging AI tools to enhance efficiency.
  • Regularly monitor and analyze website performance metrics, reporting out on a regular basis.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. Duties may be changed or supplemented based on business needs.

Education and Experience:

  • Bachelor's degree in Marketing, Digital Media, Web Development, Communications, or related field preferred.
  • 2+ years of experience managing or supporting websites, digital platforms, or web optimization initiatives.
  • Hands-on experience with SEO best practices, web analytics tools, and content management systems (CMS).
  • Experience working crossfunctionally with developers, designers, and digital marketing teams preferred.

Competencies and Skills:

  • Advanced Search Strategy (SEO, AEO, GEO)
  • Performance Copywriting
  • Analytics (Generative AI Analytics, Attribution Modeling, Schema Markup & Structured Data, A/B Testing)
  • AI Tool (LLM Prompting, Automated Content Audits)
  • Cross-Functional Communication
  • Basic Understanding of UI/UX and Website Architecture
  • Strategic thinker with attention to detail and a performance-driven mindset.
  • Ability to manage multiple projects in a fast-paced, deadline-oriented environment.
  • Advanced skills in Word, PowerPoint, and Excel required.

Physical Demands:

Continuous: sitting

Occasional: walking, standing, bending, kneeling, squatting, reaching, fine and gross upper body motor movement.

Extended time in a sitting position, prolonged use of a computer, and possible eye strain.

Occasional lift: 0 to 30 pounds

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

Office: Typical office environment and lighting with some exposure to plant environment, with fork lift and other general hazards.

Manufacturing/Warehouse: Within the Smith & Wesson manufacturing facility, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

Updated 6/24/2026

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