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Amazon Programmatic Jobs in North Carolina (NOW HIRING)

Digital Marketing Coordinator

Charlotte, NC · On-site

$42K - $55K/yr

You'll gain hands-on experience across programmatic display, CTV, audio, native, paid search, paid ... Amazon DSP, Yahoo, Meta, LinkedIn, TikTok, MNTN, Nextdoor, and Google Ads . * Learn and adopt AI ...

You have a growing knowledge (or strong desire to learn) other social media platforms and ad tools, including Reddit, Programmatic, Amazon Ads, and Apple Ads. * Highly Coachable: You are highly ...

Amazon Programmatic information

What is an Amazon Programmatic specialist?

An Amazon Programmatic specialist is a digital marketing professional who manages automated, data-driven advertising campaigns on Amazon’s platforms. They use Amazon DSP (Demand-Side Platform) to purchase display, video, and audio ads programmatically, targeting specific audiences and optimizing campaigns for performance. The role involves analyzing data, setting up targeting strategies, and maximizing ad spend efficiency to drive sales and brand awareness on Amazon.

What are the key skills and qualifications needed to thrive as an Amazon Programmatic specialist?

To thrive as an Amazon Programmatic Specialist, you need expertise in digital marketing, programmatic advertising strategies, campaign optimization, and a strong analytical background, often supported by a relevant degree or certifications. Familiarity with Amazon DSP, ad servers, audience targeting tools, and analytics platforms like Amazon Attribution or Google Analytics is essential. Exceptional communication, problem-solving, and project management skills set top performers apart in this role. These skills ensure effective campaign execution, insightful data analysis, and the ability to drive measurable results for clients or brands.

What are some common challenges faced by professionals working in Amazon Programmatic roles, and how can they be addressed?

Professionals in Amazon Programmatic roles often encounter challenges such as staying up-to-date with rapidly evolving ad technologies, managing complex campaign data, and optimizing performance across multiple platforms. To address these, it's important to develop strong analytical skills, maintain a proactive approach to learning about new Amazon DSP features, and collaborate closely with account managers, data analysts, and creative teams. Regular training and leveraging Amazon's support resources can help ensure you stay ahead in this dynamic field.

What is the difference between Amazon Programmatic vs Amazon Advertising Specialist?

AspectAmazon ProgrammaticAmazon Advertising Specialist
CredentialsExperience with programmatic ad platforms, digital marketing certificationsKnowledge of Amazon ad products, certifications like Amazon Advertising Certification
Work EnvironmentDigital marketing agencies, e-commerce teams, media buying firmsIn-house marketing teams, advertising agencies, e-commerce companies
Industry UsageUsed for automated ad buying across multiple platforms including AmazonFocuses on managing Amazon ad campaigns specifically
Search & Comparison IntentUnderstanding differences in ad buying methods on AmazonLearning campaign management and optimization on Amazon

Amazon Programmatic involves automated ad buying across multiple platforms, including Amazon, using programmatic technology. Amazon Advertising Specialist focuses specifically on managing and optimizing Amazon ad campaigns. While both roles require knowledge of Amazon ad products, the Programmatic role emphasizes automation and cross-platform strategies, whereas the Specialist concentrates on Amazon-specific campaign management.

What job categories do people searching Amazon Programmatic jobs in North Carolina look for?

The top searched job categories for Amazon Programmatic jobs in North Carolina are:

What cities in North Carolina are hiring for Amazon Programmatic jobs?

Cities in North Carolina with the most Amazon Programmatic job openings:

Digital Marketing Coordinator

Red Moon Marketing

Charlotte, NC • On-site

$42K - $55K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 10 days ago


Job description

Job Type
Full-time
Description
Role: Digital Marketing Coordinator
Location: Charlotte, NC
Employment Type: Hybrid (3-4 days in-office)
About Red Moon Marketing
Founded in Charlotte, NC in 2002, Red Moon Marketing provides full-service marketing support to some of the world's most recognized global, national, and regional brands, including The Coca-Cola Company, Brown-Forman Beverages Worldwide (Jack Daniel's), Procter & Gamble, Huber Engineered Woods, Duke Energy, Novant Health, Harris Teeter, Whataburger and Publix Supermarkets. We pride ourselves on delivering world-class customer service while building long-term client relationships
Digital Marketing Coordinator Role Summary
As Marketing Coordinator, you'll be an integral part of our digital marketing team. In this role, you'll learn and master key skills in media planning, campaign setup, optimization, and performance reporting. You'll gain hands-on experience across programmatic display, CTV, audio, native, paid search, paid social, and emerging digital channels. Working closely with internal teams and partners, you'll help deliver campaigns that drive measurable results for our clients. The ideal candidate is curious, detail-oriented, and proactive in learning new tools and technologies while contributing to a collaborative, high-performing team.
Key Responsibilities
  • Support end-to-end campaign management-planning, setup, trafficking, optimization, and reporting-across platforms such as The Trade Desk, Amazon DSP, Yahoo, Meta, LinkedIn, TikTok, MNTN, Nextdoor, and Google Ads.
  • Learn and adopt AI platforms into day-to-day workflows.
  • Collaborate with senior team members to develop media plans, define audiences, and recommend platforms and tactics that align with client goals.
  • Manage client communications, ensuring that there are prompt responses to emails, requests, and feedback to facilitate seamless collaboration and strong client relationships.
  • Monitor campaign pacing and performance; identify opportunities for optimization and implement strategic adjustments to improve results.
  • Maintain and update project management workflows in Monday.com, ensuring all campaign details, timelines, and deliverables are accurate and up to date.
  • Communicate campaign status, key metrics, and next steps during weekly internal standups.
  • Coordinate with senior team members to verify pacing and budget tracking to ensure spend aligns with media plans.
  • Conduct market and competitive research to inform planning and optimization decisions.
  • Gather, analyze, and visualize campaign data for performance reports and client presentations.
  • Build and maintain relationships with media vendors and technology partners, staying informed on platform updates and best practices.
  • Contribute ideas that drive innovation, improve efficiency, and elevate campaign performance.
  • Work hand in hand with the client engagement and PR/Content teams and support creative development where needed
  • Help support social media, website, and video content production
  • Attend and participate actively in relevant team, agency, and client meetings

Benefits?
  • Health, dental, and vision insurance (partially company-paid)
  • Paid time off
  • 401(k) plan
  • Company-paid short- and long-term disability insurance
  • Company-provided mobile device and service plan
  • Company-provided computer

Role: Digital Marketing Coordinator
Location: Charlotte, NC
Employment Type: Hybrid (3-4 days in-office)
Requirements
Qualifications
  • 1-2 years of marketing experience (agency experience preferred but not required).
  • Strong organizational and time management skills; able to handle multiple projects simultaneously.
  • Familiarity with digital advertising platforms such as Google Ads, Meta, The Trade Desk, Amazon DSP, or similar.
  • Foundational understanding of digital marketing channels and KPIs (CTR, CPA, ROAS, etc.).
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with project management tools (e.g., Monday.com, Asana) is a plus.
  • Excellent communication and collaboration skills; comfortable working cross-functionally.
  • Analytical mindset with an ability to interpret data and identify optimization opportunities.
  • Passion for learning and staying ahead of digital marketing trends and technologies.
  • Open to travel if needed, would not exceed 10%