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Amazon Demand Generation Jobs (NOW HIRING)

Vapi

Director of Demand Generation

San Francisco, CA · On-site

$200K - $220K/yr

Amazon Ring, ServiceTitan, New York Life, Intuit, Kavak, and thousands more, from YC startups to ... As we move aggressively upmarket into enterprise, we need a demand generation leader to audit and ...

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Amazon Demand Generation information

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$38.5K

$101.5K

$143K

How much do amazon demand generation jobs pay per year?

As of Jun 19, 2026, the average yearly pay for amazon demand generation in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is Amazon Demand Generation?

Amazon Demand Generation refers to a set of marketing and advertising strategies used to increase consumer interest and drive sales for products listed on Amazon. This involves using Amazon's advertising platforms, such as Sponsored Products, Sponsored Brands, and display ads, along with content optimization and promotions to attract and convert shoppers. Demand generation professionals analyze market trends, optimize campaigns, and collaborate with vendors or brands to maximize product visibility and sales on the Amazon marketplace.

What is the difference between Amazon Demand Generation vs Amazon Digital Marketing Specialist?

AspectAmazon Demand GenerationAmazon Digital Marketing Specialist
Primary FocusDriving demand and lead generation for Amazon products/servicesExecuting digital marketing campaigns and managing online content
Required SkillsMarketing strategy, campaign management, analyticsSEO, SEM, content creation, social media marketing
Work EnvironmentMarketing teams within Amazon or agenciesDigital marketing teams, e-commerce platforms
Common CertificationsGoogle Ads, HubSpot, MarketoGoogle Analytics, HubSpot, Facebook Blueprint

Amazon Demand Generation and Amazon Digital Marketing Specialist roles share overlapping skills like digital marketing and analytics but differ mainly in scope. Demand generation focuses on creating demand and lead pipelines, while digital marketing specialists execute specific online campaigns. Both roles are vital in Amazon's marketing ecosystem, often working together to achieve business goals.

What are some typical challenges faced in an Amazon Demand Generation role, and how can they be effectively managed?

Professionals in Amazon Demand Generation often encounter challenges such as rapidly shifting consumer trends, intense competition for ad placements, and the need to balance budget efficiency with campaign performance. To manage these, it's important to stay up-to-date with Amazon's evolving advertising tools, leverage data analytics to make informed decisions, and collaborate closely with sales, product, and creative teams to align strategies. Proactive communication and continuous testing of new tactics also help in adapting quickly and driving successful outcomes.

What are the key skills and qualifications needed to thrive as an Amazon Demand Generation Specialist, and why are they important?

To thrive as an Amazon Demand Generation Specialist, you need strong analytical abilities, digital marketing expertise, and a solid understanding of e-commerce platforms, often backed by a degree in marketing or business. Familiarity with Amazon Advertising Console, analytics tools like Google Analytics, and CRM systems is typically required. Excellent communication, creativity, and project management skills help you coordinate campaigns and collaborate with cross-functional teams. These skills drive effective demand generation strategies, boost product visibility, and ultimately increase sales on the Amazon marketplace.
Infographic showing various Amazon Demand Generation job openings in the United States as of June 2026, with employment types broken down into 98% Full Time, and 2% Part Time. Highlights an 67% Physical, 1% Hybrid, and 32% Remote job distribution, with an average salary of $101,463 per year, or $48.8 per hour.
Digital Marketing Manager, Web, Amazon Web Services, Global Government

Digital Marketing Manager, Web, Amazon Web Services, Global Government

Amazon

Arlington, VA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,870 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Amazon Web Services (AWS), is seeking an experienced Digital Marketing Manager to support the global government communications team through the editing, managing, and publishing customized AWS websites serving the U.S. government.
In this role, your primary focus is web page and campaign design, building, and analytics. This role will also review content against editorial guidelines as part of product launch activities and large-scale content migration projects. You'll work closely with product marketing teams to support announcements of new services and features, campaigns, and customer stories. You'll also implement best practices, utilize new tools and platforms to foster better customer experiences, create scalable processes, and make continuous website improvements based on data insights.
You will work with a mix of account-based marketing, digital marketing, product marketing, solutions architects, and business developers. You must be able to manage multiple deliverables in a fast-paced, deadline-driven environment.
Our ideal candidate is a highly motivated and extremely organized individual with experience managing complex website and digital projects with multiple stakeholders.
BASIC QUALIFICATIONS
- Experience using data and metrics to drive improvements
- Bachelor's degree in marketing, advertising, business or equivalent
- 3+ years of experience building and managing corporate website content.
- 3+ years of experience in a high-tech B2B demand generation/digital marketing role.
- Ability to obtain a U.S. Security Clearance.
PREFERRED QUALIFICATIONS
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
- Experience managing web content in Adobe Experience Manager (AEM) or Adobe CQ.
- Experience with large-scale corporate website redesigns and/or content migrations
- Understanding of web, email, demand gen, and general digital marketing best practices.
- Highly organized and detail-oriented with ability to prioritize multiple projects at a team level.
- Experience working with established style guide and brand standards.
- Marketo and Salesforce experience preferred.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, VA, Arlington - 80,600.00 - 141,100.00 USD annually

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About Amazon

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Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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