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Amazon Demand Generation Jobs (NOW HIRING)

Swayable

Director of Demand Generation

New York, NY · On-site

$140K - $155K/yr

... Meta, Amazon), academic researchers (MIT, Yale, Stanford) and mission-aligned civic advocacy ... We are looking for a high-performing, fast-learning Director of Demand Generation and Marketing ...

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Amazon Demand Generation information

See salary details

$38.5K

$101.5K

$143K

How much do amazon demand generation jobs pay per year?

As of Jun 18, 2026, the average yearly pay for amazon demand generation in the United States is $101,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $86,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What is Amazon Demand Generation?

Amazon Demand Generation refers to a set of marketing and advertising strategies used to increase consumer interest and drive sales for products listed on Amazon. This involves using Amazon's advertising platforms, such as Sponsored Products, Sponsored Brands, and display ads, along with content optimization and promotions to attract and convert shoppers. Demand generation professionals analyze market trends, optimize campaigns, and collaborate with vendors or brands to maximize product visibility and sales on the Amazon marketplace.

What is the difference between Amazon Demand Generation vs Amazon Digital Marketing Specialist?

AspectAmazon Demand GenerationAmazon Digital Marketing Specialist
Primary FocusDriving demand and lead generation for Amazon products/servicesExecuting digital marketing campaigns and managing online content
Required SkillsMarketing strategy, campaign management, analyticsSEO, SEM, content creation, social media marketing
Work EnvironmentMarketing teams within Amazon or agenciesDigital marketing teams, e-commerce platforms
Common CertificationsGoogle Ads, HubSpot, MarketoGoogle Analytics, HubSpot, Facebook Blueprint

Amazon Demand Generation and Amazon Digital Marketing Specialist roles share overlapping skills like digital marketing and analytics but differ mainly in scope. Demand generation focuses on creating demand and lead pipelines, while digital marketing specialists execute specific online campaigns. Both roles are vital in Amazon's marketing ecosystem, often working together to achieve business goals.

What are some typical challenges faced in an Amazon Demand Generation role, and how can they be effectively managed?

Professionals in Amazon Demand Generation often encounter challenges such as rapidly shifting consumer trends, intense competition for ad placements, and the need to balance budget efficiency with campaign performance. To manage these, it's important to stay up-to-date with Amazon's evolving advertising tools, leverage data analytics to make informed decisions, and collaborate closely with sales, product, and creative teams to align strategies. Proactive communication and continuous testing of new tactics also help in adapting quickly and driving successful outcomes.

What are the key skills and qualifications needed to thrive as an Amazon Demand Generation Specialist, and why are they important?

To thrive as an Amazon Demand Generation Specialist, you need strong analytical abilities, digital marketing expertise, and a solid understanding of e-commerce platforms, often backed by a degree in marketing or business. Familiarity with Amazon Advertising Console, analytics tools like Google Analytics, and CRM systems is typically required. Excellent communication, creativity, and project management skills help you coordinate campaigns and collaborate with cross-functional teams. These skills drive effective demand generation strategies, boost product visibility, and ultimately increase sales on the Amazon marketplace.
Infographic showing various Amazon Demand Generation job openings in the United States as of June 2026, with employment types broken down into 98% Full Time, and 2% Part Time. Highlights an 67% Physical, 1% Hybrid, and 32% Remote job distribution, with an average salary of $101,463 per year, or $48.8 per hour.
Demand Generation/Business Development Manager, SMB Engaged

Demand Generation/Business Development Manager, SMB Engaged

Amazon

Austin, TX

Full-time

Posted 16 days ago

Amazon rating

7.4

Company rating: 7.4 out of 10

Based on 6,863 frontline employees who took The Breakroom Quiz

6th of 39 rated national retailers

Job description

Amazon Web Services (AWS) provides companies of all sizes with an infrastructure platform in the cloud and we are growing our Canada Outbound Demand Generation Sales team in our Toronto location. The Demand Generation (DG) organization focuses on generating high-quality opportunity pipeline, rapidly acquiring new customers, accelerating the growth of existing customers, and developing a talent flywheel that contributes to scaling diverse early career professionals across the AWS Global Sales organization.
As a Demand Generation leader, you will lead a team of Demand Generation Representatives (DGRs) in building quality top of funnel sales opportunities through various prospecting motions in partnership with a complex, cross-functional team of sales leaders, marketing professionals, technical specialists, and Partners.

You will exercise ownership in support of strategic efforts to accelerate current customer adoption of AWS services, penetrate new markets and verticals all while educating and building trust with internal stakeholders, such as field and insides sellers and executive leaders to deliver results for the business. As a frontline manager, you will provide in-depth sales coaching and mentoring to your team of early career professionals to help them exceed quarterly KPIs and goals, build sales acumen and leadership skills and ultimately guide them in their progression within the AWS Global Sales organization.
Success will be measured by building an operationally excellent team. You will rely on data and analysis provided by operations teams, but also self-generated, to dive deep into performance trends and inform decisions to produce successful outcomes

As a manager, you will be responsible for upholding Amazon's goal of Striving to be Earth's Best Employer through eective hiring, people management, coaching, and culture building.
Key job responsibilities
* Manage team in building top of funnel pipeline defined as executing effective prospecting to schedule new customers meetings and facilitate early stage customer conversations to generate qualified opportunities for Field Sales progression.
* Identify internal and external challenges, and work to build scalable mechanisms that drive solutions/impact for your immediate team as well as your extended stakeholder organization.
* Oversee all aspects of individual and team-wide coaching and enablement to develop early career talent, including developing sales acumen/skills-based competencies and Amazon Leadership Principles-based competencies


* Be the trusted advisor and voice of Demand Generation to regional/segment sales leaders and cross-functional teams through monthly business reviews and cross-functional roundtables.
* Manage team to weekly, monthly, and quarterly performance KPIs and goals, including but not limited to: outbound calls, meetings scheduled, opportunity creation, and marketing lead follow up.
* Grow technical acumen including GenAI tools and understanding of customer business issues through ongoing professional development and direct customer engagement.
* Contribute to DG-wide initiatives such as culture-building, piloting new tools and resources, and rep and manager development.

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About Amazon

Sourced by ZipRecruiter

Amazon.com, Inc., commonly known as Amazon, is an American multinational technology company. It was founded by Jeff Bezos in 1994 and initially started as an online marketplace for books. Since then, Amazon has expanded its operations and become one of the largest e-commerce companies in the world. Amazon's primary business is its online retail platform, where customers can purchase a vast array of products, including electronics, clothing, books, home goods, and much more. The company offers a convenient and user-friendly shopping experience, with features such as fast shipping, customer reviews, and personalized recommendations. In addition to its e-commerce platform, Amazon has diversified its business into various other areas. One of its notable ventures is Amazon Web Services (AWS), a comprehensive cloud computing platform that provides services such as storage, compute power, and database management to individuals and businesses. AWS has become a leader in the cloud computing industry, powering many websites and applications worldwide. Amazon has also developed its own consumer electronics, including the popular Amazon Kindle e-reader, Fire tablets, Fire TV streaming devices, and the Alexa-powered Echo smart speakers. The Alexa voice assistant, integrated into these devices, allows users to interact with their devices using voice commands, perform tasks, and access information. Furthermore, Amazon has expanded into media and entertainment. It operates Prime Video, a streaming service that offers a wide range of movies, TV shows, and original content. Amazon Music provides a platform for streaming and purchasing digital music, while Audible offers audiobooks and other audio content. The company's commitment to customer satisfaction and convenience is demonstrated by its membership program, Amazon Prime. Prime members receive various benefits, including free two-day shipping, access to streaming services, exclusive deals, and more.

Industry

It services, book publishers, retail, real estate and computer and electronic product manufacturing

Company size

10,000+ Employees

Headquarters location

Seattle, WA, US

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