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Alcohol Sales Rep Jobs in Colorado (NOW HIRING)

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Alcohol Sales Rep information

See Colorado salary details

$24.2K

$80.6K

$148.8K

How much do alcohol sales rep jobs pay per year?

As of Aug 14, 2026, the average yearly pay for alcohol sales rep in Colorado is $80,631.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,300.00 and $97,800.00 per year, depending on experience, location, and employer.

Can you make a lot of money in alcohol sales?

Alcohol sales representatives can earn a competitive income, often combining a base salary with commissions or bonuses based on sales performance. Earnings vary depending on experience, sales skills, territory, and the company's compensation structure, with successful reps potentially making a substantial income.

What are the key skills and qualifications needed to thrive as an alcohol sales rep?

To thrive as an Alcohol Sales Rep, you need strong sales acumen, knowledge of beverage products, and often a bachelor's degree in business or a related field. Familiarity with CRM software, point-of-sale systems, and inventory management tools is common, along with any required local alcohol sales certifications. Outstanding interpersonal skills, negotiation abilities, and resilience help build lasting client relationships and handle rejections effectively. These competencies enable reps to meet sales targets, ensure compliance, and grow market share in a highly competitive industry.

What is the difference between Alcohol Sales Rep vs Beer Distributor Sales Representative?

AspectAlcohol Sales RepBeer Distributor Sales Representative
CredentialsSales experience, knowledge of alcohol productsSales experience, knowledge of beer brands and distribution
Work EnvironmentOn-site client visits, trade shows, retail storesDistributor warehouses, retail outlets, on-site client meetings
Employer & IndustryAlcohol beverage companies, liquor brandsBeer distributors, wholesale beverage companies
Search & Comparison IntentYesYes

Both roles involve selling alcoholic beverages, but Alcohol Sales Reps typically work directly for brands and focus on promoting products to retailers and bars. Beer Distributor Sales Representatives work for distributors, managing relationships with retail outlets and ensuring product availability. While their responsibilities overlap, their employer types and product focus differ.

What does an alcohol sales rep do?

An Alcohol Sales Representative is responsible for promoting and selling alcoholic beverages such as beer, wine, and spirits to retailers, restaurants, bars, and other establishments. They develop relationships with clients, provide product information, negotiate pricing, and ensure that products are well-represented and stocked. Alcohol Sales Reps also monitor market trends, organize tastings or promotional events, and work to meet sales targets set by their employers.

What are some common challenges alcohol sales reps face when building and maintaining client relationships?

Alcohol Sales Reps often navigate challenges such as strict regulatory requirements, frequent changes in product availability, and competition from other brands. Building strong relationships with clients like bars, restaurants, and retailers requires consistent communication, understanding each client’s unique needs, and providing timely support. Success in this role often depends on being proactive, staying informed about industry trends, and adapting strategies to meet shifting consumer preferences and market conditions.
Infographic showing various Alcohol Sales Rep job openings in Colorado as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $80,631 per year, or $38.8 per hour.

Inside Sales Representative

Wagner Equipment Co.

Denver, CO • On-site

$50K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 28 days ago


Wagner Equipment Co. rating

7.9

Company rating: 7.9 out of 10

Based on 24 frontline employees who took The Breakroom Quiz

76th of 173 rated vehicle equipment hire


Job description

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential. 

 Benefits include:

  • Paid Time Off (PTO) Plan - Up to 96 hours of PTO in your first year + 8 company paid holidays
  • Medical, dental, and vision insurance 
  • Life and AD&D Insurance
  • Retirement Plans - 401K eligible employees can receive a company contribution up to 7%
  • Tuition Reimbursement 
  • Employee Assistance Program (EAP)
  • CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more

Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans

The goal of the Inside Sales Representative (ISR) is to establish or re-establish, qualify, and maintain contact with small to medium-sized customers to increase machine and parts and service sales by making 20 plus calls per day in a manner that reflects the company’s vision of working as “One Professional Team.” ISR customers are typically small construction, landscape and governmental customers identified via DBS, Used Machine Sales, UCC1, Selectory Database, Association Directories etc. The ISR proactively manages an account base in an assigned territory, employing a disciplined phone call campaign approach. The ISR provides retail assistance and coordination for customers with all sales activities, even if they don’t actually perform these functions personally, such as demonstrating, qualifying, quoting, and closing the sale. Direct mail and other promotional activities will be used to drive business to the ISR’s. A segmented and targeted industry approach will be used in addition to some regionalized campaigns.

Pay Rate:  $50,000.00 Base salary + Commission
Pay rate is dependent upon education & experience.

Essential Functions:

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

  • Coordinates, demonstrations and facilitates the quote and qualification processes
  • Maintains and updates accurate customer account information and machine population data
  • Tracks specific account, territory and sales goals using our CRM system
  • Passes parts, service, sales and rental requests to the appropriate person or organization
  • Ability to manage multiple sales leads and opportunities at any given time
  • Establishes and grows value added, consultative relationships with our customers
  • Develops strong positive relationships with our outside sales representatives and other employees
  • Employs a disciplined phone call campaign, making 20 calls per day
  • Maintains a call cycle with customers according to the established PAR for the account
  • Qualifies accounts, and begins to develop the customer relationship
  • Targets specific customers for sales and promotions
  • Promotes all aspects of the Dealership by promoting sales, parts, service, rental, and Customer Support Agreements for all products and services represented by Wagner Equipment & Wagner Rents
  • Performs simple needs analysis to determine individual customer's needs and provide solutions to fit those needs
  • Knows and can communicate effectively about various Dealer products and services
  • Ability to understand and use multiple programs and systems simultaneously such as SalesLink DBS, SIS, Dealer.cat.com, Vision Link, SIMSi, etc
  • Other duties as assigned by manager

Required Education and Experience:

  • High School Diploma or GED
  • College Degree in any discipline or equivalent combination of education and experience
  • 3+ years in outbound phone sales preferred
  • 3+ years administrative/clerical experience
  • 3+ years customer service experience
  • 3+ years sales experience

Physical Demands & Competencies:

  • Standing, walking, talking, sitting, use of hands & hearing
  • Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds
  • Data Entry, telephone, reading/writing, reasoning, organizational, communication & math skills
  • Safety & Product Knowledge
  • Decision Making
  • Planning and Prioritizing
  • Ability to inspire and support others
  • Basic knowledge of Microsoft PowerPoint
  • Intermediate knowledge of Microsoft Word, Outlook, and Excel

Work Environment:

  • Noise: Moderate
  • Indoors and Outdoors

Travel Requirements:

  • 1- 25%

Other Duties:

Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently.  

Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.


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