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The Digital Content Specialist creates compelling, multimedia content that brings OU Health's stories to life across digital platforms. This position is a key member of the digital newsroom team, crafting narratives that showcase clinical excellence, patient experiences, employee achievements and organizational impact. The Specialist produces high-quality written, visual and multimedia content that engages diverse audiences while advancing brand positioning, patient acquisition and community awareness goals. This position serves as a creative storyteller that translates complex medical information into accessible, human-centered narratives that resonate with patients, referring providers, community members and other key stakeholders.

Essential Responsibilities

Responsibilities listed in this section are core to the position. Inability to perform these responsibilities with or without an accommodation may result in disqualification from the position.

• Research, write and produce compelling stories across multiple formats including feature articles, patient success stories, physician profiles, employee spotlights, clinical innovation pieces, and community impact narratives
• Conduct interviews with patients, physicians, employees and other stakeholders to gather authentic stories and compelling quotes
• Transform complex medical topics, research findings and clinical innovations into clear, engaging content accessible to general audiences
• Create content that highlights OU Health's identity as the clinical enterprise of Oklahoma's only academic medical center, showcasing the integration of patient care, medical education, and research
• Develop human-centered narratives that demonstrate empathy, cultural sensitivity, and respect for patient experiences
• Write compelling headlines, subheadings, and social media copy that drive engagement and readership
• Ensure all content adheres to AP style, brand guidelines and organizational messaging frameworks

• Contribute regular content to OU Health's digital newsroom platform according to editorial calendar and strategic priorities
• Format and publish content using content management systems (CMS)
• Optimize content for search engines (SEO) and AI-powered information retrieval platforms following best practices
• Maintain content consistency across digital platforms including ouhealth.com integration
• Monitor content performance and engagement metrics to inform future storytelling approaches

• Collaborate with photographers, videographers and designers to conceptualize and execute multimedia storytelling projects
• Write scripts, storyboards and treatments for video content, podcasts, and interactive features
• Coordinate photo and video shoots, including scheduling, logistics and on-site direction
• Edit and optimize multimedia assets for various digital platforms and formats
• Develop visual storytelling approaches that enhance written narratives

• Proactively identify compelling story opportunities across OU Health service lines
• Research industry trends, competitive content and emerging healthcare topics to identify relevant storytelling angles
• Build and maintain relationships with subject matter experts, physicians, service line leaders and clinical staff to source story ideas
• Verify facts, statistics and medical information with appropriate clinical experts and resources
• Stay current on healthcare news, academic medicine developments, and organizational priorities

• Partner with media relations team to amplify earned media coverage through owned channels
• Work with service line leadership to develop content that drives patient volume and provider referrals
• Manage multiple projects simultaneously while meeting deadlines and quality standards
• Participate in editorial planning meetings and contribute strategic content ideas

General Responsibilities

• Performs other duties as assigned

Minimum Qualifications

Education: Bachelor's Degree required.

Experience: At least 3 years of experience in content creation, journalism, digital media or corporate communications required.

License/Certification/Registration: None

Knowledge/Skills/Abilities

• Understanding of healthcare and medical terminology
• Experience conducting interviews and developing human-interest stories
• Proven ability to produce content for digital platforms including web, social media, and multimedia formats
• Experience working with content management systems and digital publishing platforms
• Exceptional writing, editing and proofreading skills with mastery of AP style
• Strong storytelling abilities with talent for crafting compelling narratives from complex information
• Excellent interpersonal and interviewing skills with ability to build rapport and trust
• Cultural competency and sensitivity when working with diverse patients, staff, and communities
• Detail-oriented with strong research and fact-checking abilities
• Creative thinking with ability to identify unique angles and fresh perspectives
• Time management skills with ability to meet deadlines while maintaining quality standards
• Collaborative mindset and ability to work effectively with cross-functional teams
• Adaptability and flexibility in fast-paced, dynamic environment
• Basic understanding of SEO principles and digital content best practices
• Proficiency with Microsoft Office Suite and content management systems
• Skills in photography, videography or video editing
• Experience with Adobe Creative Suite (Photoshop, Premiere Pro, InDesign)
• Knowledge of social media platforms and content optimization strategies
• Experience with podcast production or audio storytelling

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