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Agency Strategy Jobs in Virginia (NOW HIRING)

Define and execute Tunnl's Agency GTM strategy, including targets, pricing approach, and partnership structure. * Coordinate closely with Brand/Corporate, Public Affairs, and Partnerships teams to ...

Define and execute Tunnl's Agency GTM strategy, including targets, pricing approach, and partnership structure. * Coordinate closely with Brand/Corporate, Public Affairs, and Partnerships teams to ...

Develop and implement local marketing strategies to increase our agency's visibility in Mechanicsville. Manage agent performance, providing honest feedback and clear guidance for professional growth.

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Agency Manager

Mechanicsville, VA · On-site

$220K - $250K/yr

Develop and implement local marketing strategies to increase our agency's visibility in Mechanicsville. Manage agent performance, providing honest feedback and clear guidance for professional growth.

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As our new Agency Manager, you will be the heartbeat of this office. We are looking for a natural ... Develop and implement sales strategies that connect our insurance solutions with the families and ...

New

Develop strategies to grow referrals and increase community awareness Operations & Leadership * Oversee daily operations of the personal care agency * Recruit, train, and support caregivers and ...

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Develop strategies to grow referrals and increase community awareness Operations & Leadership * Oversee daily operations of the personal care agency * Recruit, train, and support caregivers and ...

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Lead Strategist

Richmond, VA · On-site

$120K - $155K/yr

... go-to-market strategy. This role combines the intellectual rigor of a management consultant with the customer-centric thinking of an agency Account Planner. You should be equally comfortable:

Agency Lead

Norfolk, VA · On-site

$220K - $250K/yr

As our Agency Lead, you will be the captain of our ship, steering our sales strategy and cultivating a workplace where people feel empowered to do their best work. You will have the unique chance to ...

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Agency Lead

Norfolk, VA · On-site

$17.50 - $23.25/hr

As our Agency Lead, you will be the captain of our ship, steering our sales strategy and cultivating a workplace where people feel empowered to do their best work. You will have the unique chance to ...

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... government agencies. You'll work with federal, state, and local clients while developing ... Strategy consultants envision, co-create, implement, and update strategies for Federal clients ...

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Showing results 1-20

Agency Strategy information

What is agency strategy?

Agency strategy refers to the planning and direction-setting activities performed by an advertising, marketing, or creative agency to help clients achieve their business goals. It involves analyzing market trends, understanding target audiences, and developing comprehensive plans that guide creative campaigns and communications. Professionals in agency strategy work closely with clients and internal teams to align objectives, measure performance, and adapt tactics for optimal results. Their role is crucial in ensuring that all agency efforts are cohesive and effective in delivering value.

What are the key skills and qualifications needed to thrive in agency strategy?

To excel in Agency Strategy, you need a solid background in marketing, business analysis, and strategic planning, often supported by a relevant degree or experience in advertising or communications. Familiarity with market research tools, analytics platforms, and presentation software like Google Analytics, Tableau, and PowerPoint is typically expected. Exceptional communication, problem-solving, and relationship-building abilities help strategists stand out by fostering collaboration and client trust. These skills are crucial for developing effective campaigns, driving business growth, and ensuring alignment between client goals and agency execution.

How does an agency strategy professional typically collaborate with creative and account teams to deliver successful client campaigns?

Agency Strategy professionals play a central role in connecting creative and account teams by translating client objectives into actionable insights and clear strategic direction. They often facilitate brainstorming sessions, guide campaign messaging, and ensure that creative concepts align with the overall brand strategy. Regular collaboration and feedback loops are common, as strategists help account teams understand market trends and consumer behavior, while also ensuring that creative outputs effectively address client goals. This cross-functional teamwork is key to delivering cohesive and impactful campaigns.

What is the difference between Agency Strategy vs Digital Marketing Specialist?

AspectAgency StrategyDigital Marketing Specialist
CredentialsTypically requires a degree in marketing, business, or related fields; certifications like Google Ads or HubSpot are commonOften requires similar degrees and certifications; focus on specific digital tools and platforms
Work EnvironmentStrategic planning within agencies, collaborating with clients and teamsExecuting digital campaigns, analyzing data, and optimizing online marketing efforts
Employer & Industry UsageUsed in marketing agencies, consulting firms, and corporate marketing teamsCommon in companies with in-house marketing teams and digital agencies

Agency Strategy focuses on developing overall marketing plans and client strategies within agencies, while Digital Marketing Specialists execute and optimize digital campaigns. Both roles require marketing knowledge and certifications but differ in scope and daily tasks.

What cities in Virginia are hiring for Agency Strategy jobs?

Cities in Virginia with the most Agency Strategy job openings:

Infographic showing various Agency Strategy job openings in Virginia as of June 2026, with employment types broken down into 77% Full Time, 9% Part Time, and 14% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution.

Vice President, Head of Agencies

Arlington, VA • On-site

Tunnl
Library and Information Services • 51 - 200 employees

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 10 days ago


Job description

VP, Head of Agencies

Tunnl is seeking a VP, Head of Agencies to lead our Agency go-to-market strategy, based onsite in Arlington, VA. This role owns the full agency channel for Tunnl - driving net new agency sales and expanding revenue within our existing agency relationships.

Reporting to our Chief Revenue Officer, this VP will build and scale Tunnl's agency go-to-market function end-to-end, owning revenue targets while coordinating closely with our Brand/Corporate, Public Affairs, and Partnerships teams to keep agency strategy aligned with the rest of the business. Success looks like a growing, well-managed agency channel that becomes a durable, repeatable source of recurring revenue for Tunnl.

Responsibilities

  • Own and grow net new agency sales pipeline, from prospecting through close, across media agency holding companies, independent agencies, and adjacent partners.
  • Deepen and expand revenue within Tunnl's existing agency accounts, identifying new use cases and cross-sell opportunities.
  • Define and execute Tunnl's Agency GTM strategy, including targets, pricing approach, and partnership structure.
  • Coordinate closely with Brand/Corporate, Public Affairs, and Partnerships teams to align agency strategy with broader company priorities.
  • Represent Tunnl externally as the executive face of our agency relationships, building senior-level trust with agency leadership.
  • Report on pipeline, revenue, and channel performance to the CEO and CRO, informing broader commercial strategy.

What Success Looks Like

  • Bring deep knowledge of the agency ecosystem and a strong understanding of its business models, priorities, and evolving needs.
  • Build trusted relationships with senior agency leaders by listening carefully, offering informed perspective, and consistently delivering value.
  • See opportunities before they are obvious and can translate them into compelling partnerships, products, and revenue strategies.
  • Pair ambitious thinking with operating discipline, using clear goals, data, and accountability to drive results.
  • Thrive in a growing company where you can create structure, make thoughtful decisions with incomplete information, and move quickly from idea to execution.
  • Lead with influence across functions, bringing sales, customer success, product, marketing, and leadership together around a shared agency strategy.
  • Develop high-performing teams by setting a clear direction, giving people meaningful ownership, and creating a culture of candor and continuous improvement.
  • Stay close to customers and the market, turning what you learn into practical insights that shape Tunnl's broader strategy.
  • Approach challenges with curiosity, sound judgment, humility, and a genuine desire to help agenciesand Tunnlsucceed.

Required Qualifications

  • 10+ years of experience in agency, media, or partnership sales leadership, with a track record of building and scaling agency go-to-market functions.
  • Experience selling into or partnering with media agency holding companies.
  • Experience working with social platforms and/or DSPs, whether as a sales partner, channel lead, or platform-side agency lead.
  • Experience owning net new sales, channel sales, and account expansion targets simultaneously at a senior level.
  • Interest in building and scaling a go-to-market function from the ground up at a fast-growing data and insights company.

Preferred Qualifications

  • MBA or other advanced degree.
  • Have built and/or led revenue generating teams.

Why You Should Apply

  • Join a team driven by curiosity, teamwork, integrity, and a shared passion for solving big challenges.
  • A friendly, welcoming, and supportive culture with regular social and team events.
  • Comprehensive benefits with excellent medical, vision, and dental coverage.
  • Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
  • Employer-paid life insurance & short-term & long-term disability, with other voluntary additional coverage available (accident, critical illness, hospital indemnity).
  • Flexible hybrid work policy.
  • Flexible paid vacation plus 80 hours of paid sick leave.
  • 10 paid company holidays per year.
  • 401(k) plan with 100% match up to 3%, plus 50% match up to 5% (subject to IRS limits).
  • Cell phone reimbursement stipend.
  • Monthly parking or commuter stipend for VA-based employees.

Tunnl logo

About Tunnl

Sourced by ZipRecruiter

Industry

Library and information services

Company size

51 - 200 Employees

Headquarters location

Arlington, VA, US

Year founded

2021