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Advertising Writer Jobs in California (NOW HIRING)

Topsort

Technical Writer

Menlo Park, CA · On-site

We believe in making advertising intuitive, intelligent, and genuinely cool, without any of the ... About the Role We're looking for a motivated, experienced, and creative Technical Writer to join ...

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Advertising Writer information

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How much do advertising writer jobs pay per hour?

As of Aug 21, 2026, the average hourly pay for advertising writer in California is $23.97, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $27.50 per hour, depending on experience, location, and employer.

What is an advertising writer?

An Advertising Writer, also known as a copywriter, is a professional who creates persuasive and engaging text for advertisements across various media, such as print, digital, radio, and television. Their main goal is to craft messages that capture attention, promote products or services, and drive consumer action. Advertising Writers work closely with creative teams and clients to develop campaign concepts and ensure the messaging aligns with brand objectives. They must be skilled in writing, creativity, and understanding target audiences to produce effective advertising content.

What are the key skills and qualifications needed to thrive as an advertising writer, and why are they important?

To thrive as an Advertising Writer, you need strong writing skills, creativity, and a solid understanding of marketing principles, often supported by a degree in communications, journalism, or a related field. Familiarity with content management systems (CMS), SEO tools, and digital analytics platforms is typically required. Excellent collaboration, adaptability, and the ability to accept feedback help an Advertising Writer stand out. These skills are essential for producing compelling, targeted content that drives engagement and meets client objectives in a dynamic industry.

What are some common challenges faced by advertising writers when working on multiple campaigns simultaneously?

Advertising Writers often juggle several campaigns at once, each with unique branding guidelines, target audiences, and deadlines. One common challenge is maintaining a consistent and compelling voice for each client while meeting tight turnaround times. Effective time management, clear communication with account managers and creative teams, and adaptability are essential to handle shifting priorities and feedback. Building strong organizational habits and staying updated on client expectations can help Advertising Writers thrive in this fast-paced environment.

What is the difference between Advertising Writer vs Content Writer?

AspectAdvertising WriterContent Writer
CredentialsTypically requires a degree in marketing, advertising, or communicationsOften has similar educational background, but may also include journalism or English
Work EnvironmentWorks mainly in advertising agencies, marketing departments, or freelanceWorks in various industries, including media, corporate, or freelance
Industry UsageFocused on creating persuasive ad copy for campaignsCreates informational or engaging content for websites, blogs, or social media

While both roles involve writing skills and marketing knowledge, Advertising Writers focus on crafting persuasive advertising copy to promote products or services, often working within marketing campaigns. Content Writers produce a broader range of content aimed at informing or engaging audiences across multiple platforms. Understanding these differences helps employers and job seekers target the right roles and expectations.

How to become an advertising writer?

To become an advertising writer, develop strong writing skills, a portfolio of sample ads, and knowledge of marketing principles. A bachelor's degree in marketing, communications, or a related field is often preferred, and familiarity with digital tools like Adobe Creative Suite or content management systems can be beneficial.

What are popular job titles related to Advertising Writer jobs in California?

For Advertising Writer jobs in California, the most frequently searched job titles are:

What job categories do people searching Advertising Writer jobs in California look for?

The top searched job categories for Advertising Writer jobs in California are:

What cities in California are hiring for Advertising Writer jobs?

Cities in California with the most Advertising Writer job openings:

Advertising Writer jobs near you
Infographic showing various Advertising Writer job openings in California as of August 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution, with an average salary of $49,858 per year, or $24 per hour.

Performance Marketing Specialist - Amazon Advertising

Zinus Inc

San Ramon, CA • On-site

$75K - $100K/yr

Full-time

Re-posted 16 days ago

Job description

Performance Marketing Specialist – Amazon Advertising

Location: San Ramon, CA (Hybrid)

Role Summary

Zinus, Inc. is seeking a data-driven Performance Marketing Specialist (Amazon Ads) to join our U.S. Growth Marketing team.
This role will focus on Amazon Advertising, with primary responsibility of managing Sponsored Ads campaigns. The ideal candidate combines hands-on platform experience with translating marketplace performance data into actionable recommendations that drive profitable growth. We are looking for a marketer who can independently identify opportunities, diagnose performance challenges, evaluate tradeoffs, and proactively recommend solutions. Success in this role requires strong ownership and the ability to translate data into measurable business outcomes while responsibly managing advertising investment.
You will work closely with Growth Marketing, Sales, Merchandising, Content, and Demand Planning teams to ensure media investments support broader business objectives.


Key Responsibilities

  • Manage the day-to-day execution and optimization of Amazon Advertising Sponsored Ads campaigns
  • Build campaign structures that align with category priorities, category strategies, product lifecycle stages, and promotions, and business events
  • Assist with managing advertising budgets and allocating spend based on performance and business priorities.
  • Manage advertising investment across campaigns by balancing business priorities, performance objectives, and responsible budget stewardship
  • Monitor campaign performance and identify risks, trends, and growth opportunities for improvement.
  • Analyze performance across SKU, category, and portfolio levels
  • Help identify affecting performance, including media, content, promotions, pricing, and competition.
  • Build and maintain reports that connect advertising activity with sales and broader business outcomes.
  • Partner with Sales, Merchandising, Content, and Demand Planning teams to ensure advertising strategies align with business priorities
  • Design and execute tests involving bids, targeting, creative, assortment, and budget strategies
  • Stay informed about Sponsored Ads and broader retail media developments
  • Identify opportunities to improve processes, reporting, and efficiency.

Required Qualifications

  • Bachelor's Degree required; Marketing, Business, Analytics, Communications, or a related filed is preferred.
  • Two or more years of relevant experience with Amazon, Performance Marketing, Paid Media, Advertising, Retail Media, Ad Campaigns
  • Hands-on experience managing Sponsored Ads advertising campaigns in a professional or internship setting
  • Proven experience managing retail media budgets and performance goals
  • Deep understanding of Amazon marketplace advertising
  • Experience managing advertising for large product catalogs (100+ active SKUs preferred)
  • Strong analytical skills and problem-solving skills
  • Advanced Excel proficiency including pivots, lookups, filtering, and data analysis
  • Experience translating data into recommendations for business stakeholders
  • Strong written and verbal communication skills
  • Ability to manage multiple priorities and collaborate with cross-functional partners.

Preferred Qualifications

  • Experience with Skai or similar retail media management platforms
  • Experience in mattresses, furniture, home furnishings, or other large-item ecommerce categories (Amazon hardlines)
  • Familiarity with Amazon Demand Side Platform (DSP) or additional retail media networks/DSPs
  • Experience working directly with Amazon merchants, category teams, or supplier organizations
  • Understanding of Amazon’s merchandising, promotional, and marketplace ecosystem
  • Experience partnering with sales, merchandising, and ecommerce teams to drive business outcomes


Work Authorization/Security Clearance
Must be authorized to work within the US.


About Zinus

Zinus, Inc. is a growing and highly successful global eCommerce company that values and empowers an entrepreneurial spirit in all of our employees. One of America's first mattress-in-a-box brands, Zinus, Inc. has over 20+ years of experience compressing and delivering mattresses straight to your door. As makers of our products, we incorporate customer feedback into our product design and future innovations. Working at Zinus, Inc. means joining a team that is committed to the happiness of its employees and customers, striving to deliver products and experiences that invoke a little joy, every day. Come and be a part of the world’s most loved online mattress and furniture brand.