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Advertising Traffic Manager Jobs in Fallbrook, CA

Roimedia360

Campaign Manager

San Diego, CA · On-site

$85 - $115/hr

Perform quality assurance reviews of insertion orders, post logs, reporting, trafficking, and ... Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field. * 3-5 ...

Sage Canyon Apartments

Assistant Manager

Temecula, CA · On-site

$19 - $22.75/hr

Manages all aspects of the leasing process, included but not limited to incoming traffic ... Manages all aspect of marketing/advertising activities at the direction of the Community Manager.

Waymo

Brand Marketing Operations Manager

San Diego, CA · Hybrid

You have: * 5+ years of experience in executive support, advertising agency, or program management ... Deep familiarity with trafficking workflows, campaign management processes, creative specifications ...

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Advertising Traffic Manager information

See Fallbrook, CA salary details

$72.3K

$78.6K

$83.3K

How much do advertising traffic manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for advertising traffic manager in Fallbrook, CA is $78,608.00, according to ZipRecruiter salary data. Most workers in this role earn between $76,000.00 and $81,200.00 per year, depending on experience, location, and employer.

What is an advertising traffic manager?

The job of an advertising traffic manager is to implement ads and marketing campaigns on behalf of a client. Your duties in this career include meeting with your clients to understand the scope of the strategy and then implementing it. You come up with the budget, schedule a publication date for the campaign, negotiate broadcast and print media spots for the campaign, and develop online components, including social media and email marketing. A major part of your responsibilities is to develop appropriate ways to track the success of your campaign.

What are the key skills and qualifications needed to thrive as an advertising traffic manager, and why are they important?

To thrive as an Advertising Traffic Manager, you need strong organizational skills, attention to detail, and a solid understanding of advertising processes, often supported by a degree in marketing, communications, or a related field. Familiarity with project management tools (like Asana or Trello), ad serving platforms, and digital asset management systems is typically required. Excellent communication, multitasking, and problem-solving skills are essential for coordinating between creative, media, and client teams. These abilities ensure that advertising campaigns are delivered on time, on budget, and to the desired quality standards.

How does an advertising traffic manager typically collaborate with creative and account teams to ensure campaign deadlines are met?

As an Advertising Traffic Manager, you act as the central point of communication between creative, account, and production teams. Your role involves setting clear timelines, monitoring project progress, and proactively identifying potential bottlenecks. Daily, you'll coordinate briefings, track deliverables, and adjust schedules when priorities shift, ensuring everyone stays aligned. Effective collaboration relies on strong organizational skills, adaptability, and the ability to diplomatically manage multiple stakeholders amid tight deadlines.

What is the difference between Advertising Traffic Manager vs Media Buyer?

AspectAdvertising Traffic ManagerMedia Buyer
Primary RoleCoordinates ad campaigns, manages schedules, and ensures timely delivery of adsPurchases ad space, negotiates rates, and plans media placements
Skills & CertificationsProject management, campaign tracking tools, basic analyticsNegotiation, media planning, familiarity with ad platforms
Work EnvironmentAdvertising agencies, digital marketing teamsMedia agencies, digital marketing firms

While both roles are essential in advertising campaigns, the Advertising Traffic Manager focuses on coordinating and managing the flow of ad campaigns, ensuring deadlines are met. The Media Buyer specializes in purchasing ad space and negotiating rates. Both roles often collaborate but serve distinct functions within the advertising process.

How much do advertising traffic managers make in the US?

Advertising traffic managers in the US typically earn a median annual salary of around $50,000 to $70,000, depending on experience, location, and industry. Salaries can increase with certifications, advanced skills in campaign management, and familiarity with advertising platforms like Google Ads or Facebook Business Manager.

What does an advertising traffic manager do in advertising?

An advertising traffic manager coordinates the scheduling, delivery, and tracking of advertising campaigns across various media platforms. They ensure that creative assets are correctly routed, deadlines are met, and campaigns run smoothly by working with creative teams, media buyers, and vendors, often using tools like project management software. Their role is essential for maintaining campaign efficiency and accuracy in advertising operations.
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What job categories do people searching Advertising Traffic Manager jobs in Fallbrook, CA look for?

The top searched job categories for Advertising Traffic Manager jobs in Fallbrook, CA are:

What cities near Fallbrook, CA are hiring for Advertising Traffic Manager jobs?

Cities near Fallbrook, CA with the most Advertising Traffic Manager job openings:

Advertising Traffic Manager jobs near you
Infographic showing various Advertising Traffic Manager job openings in Fallbrook, CA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $78,608 per year, or $37.8 per hour.

Senior Paid Search Manager

Prosites Corporate

Murrieta, CA • On-site

$80K - $132K/yr

Full-time

Posted 25 days ago

Job description

Description:

Job Summary 


The Senior Paid Search Manager owns paid search performance across every ProSites vertical, from account structure and bid strategy in Google Ads and Microsoft Advertising to day-to-day budget management and campaign optimization. The role is accountable for driving qualified traffic and pipeline through the channel, not only for keeping existing campaigns running. 


The role also owns paid social advertising within Facebook, Instagram, and LinkedIn, treating search and social as one integrated acquisition strategy rather than two disconnected channels. The Senior Paid Search Manager works across Divisional Presidents, Marketing, Sales, and other cross-functional teams to keep that strategy aligned across all four ProSites lines of business. 


This role also brings AI tools and automated bidding systems into the day-to-day workflow, from AI-assisted ad copy generation and reporting to feeding performance data back into machine-learning bidding loops, and stays ahead of how AI Overviews and other AI-driven search behavior are changing what paid search traffic looks like. 


Essential Duties and Responsibilities 


1. Paid Search Strategy & Campaign Management 

  • Own campaign performance across Google Ads, Microsoft Advertising, and other search platforms for all ProSites verticals, including day-to-day management of bids, budgets, impression share, and Quality Score. 
  • Build and maintain keyword strategy, including large-scale keyword lists and negative keyword hygiene, to keep spend efficient as accounts scale. 
  • Provide creative direction on ad copy and, where needed, graphical ad templates, and manage Display Network placement lists and other contextual advertising channels. 
  • Set campaign structure, targeting, and account architecture in line with defined goals and KPIs, and adjust strategy in response to keyword capture share, market shifts, and competitor activity. 
  • Identify and act on approaches to minimize click fraud risk across accounts. 
  • Maintain working relationships with key internal stakeholders on paid search accounts. 

2. AI-Forward Execution & Automated Search Technology 

  • Run an AI-native workflow. Use AI tools (for example, Claude, ChatGPT, or similar) as a standard part of campaign execution: drafting and testing ad copy at scale, accelerating data analysis, and building reporting faster than manual methods allow. 
  • Oversee automated and smart bidding. Supervise algorithmic bidding strategies and machine-learning-driven bid constraints, and make sure down-funnel quality data (leads, MQLs, closed revenue where available) feeds back into those automation loops so the algorithm is optimizing against the right outcome, not just clicks. 
  • Track the shift to AI-driven search behavior. Stay current on how AI Overviews, conversational search engines, and answer engines are changing how buyers research before they ever reach a paid ad, and adjust bidding, keyword, and landing page strategy as that behavior changes traffic quality and intent. 
  • Maintain fluency with the modern platform stack, including Performance Max, Google Demand Gen, and comparable automated campaign types across Google Ads and Microsoft Advertising. 
  • Use Google Analytics 4 and Google Tag Manager to build and maintain accurate conversion tracking and attribution as automation takes on more of the day-to-day bidding decisions. 

3. Paid Social 

Paid social sits under this role as part of a single, integrated acquisition strategy. The Senior Paid Search Manager is expected to: 

  • Take ownership of paid social advertising campaigns within Facebook, Instagram, and LinkedIn, providing ongoing optimization alongside paid search programs. 
  • Build ad campaigns, audiences, and creative across paid social platforms, and set up structured A/B tests across placement, audience segmentation, and copy or image variations. 
  • Partner with brand, content, and social teams to keep paid social messaging aligned with the broader acquisition strategy. 
  • Bring the same automation and AI-assisted mindset from paid search into paid social execution, reporting, and testing. 

4. Analytics, Reporting & Testing 

  • Own weekly and monthly reporting across paid search and paid social, covering major metrics, goals tracking, and revenue contribution. 
  • Design and run structured A/B and incrementality tests, and use statistical significance to decide what scales and what gets cut. 
  • Monitor and administer web analytics dashboards and key reporting tools, calling out the areas that matter most against defined goals. 
  • Provide data analysis, performance insights, and clear next steps to internal stakeholders and leadership. 

5. Cross-Functional Collaboration 

  • Work closely with Divisional Presidents, Marketing, Sales, and other cross-functional teams to keep paid search and paid social aligned with the broader acquisition strategy across all four ProSites lines of business. 
  • Collaborate with Sales to ensure paid search and paid social delivery supports company targets for new customer acquisition. 
  • Communicate campaign performance, timelines, and priorities clearly to marketing leadership as needed. 

6. Attendance 

Regular and reliable attendance is required, as this is a full-time position. 


7. Other Duties as Assigned by Management 


Key Skills, Knowledge and Qualifications 


Required 

  • 5+ years of experience in Search Engine Marketing (SEM) and Paid Search (PPC), including managing moderate-to-large scale accounts across multiple verticals. 
  • Demonstrated hands-on use of AI tools in daily campaign work, whether for ad copy generation, reporting, data analysis, or workflow acceleration; this is a working requirement, not a nice-to-have. 
  • Skilled in managing automated and smart bidding strategies within Google Ads and Microsoft Advertising, including Performance Max and Google Demand Gen. 
  • Understands automated and smart bidding well enough to catch it when the algorithm is making a bad call, not just when to trust it. 
  • Proficient with Google Analytics 4 and Google Tag Manager for tracking, attribution, and conversion measurement. 
  • Comfortable designing and analyzing A/B or multivariate tests, with the ability to speak to statistical significance. 
  • Track record running paid social campaigns in Facebook Ads Manager, Instagram, and LinkedIn as part of a broader acquisition strategy. 
  • Strong analytical and Excel skills, with the ability to build and interpret reporting that ties back to pipeline and revenue goals. 
  • Experience with dashboarding and visualization tools such as Looker, Tableau, and/or DataBox. 
  • Familiarity with how AI Overviews, conversational search engines, and other answer-engine experiences are changing paid search intent and traffic quality, even without owning organic GEO/AEO strategy. 
  • Excellent written and verbal communication skills, with the ability to translate performance data into a clear point of view for non-specialist stakeholders. 
  • Experience with Salesforce or a comparable CRM. 

Preferred 

  • Google Ads and/or Microsoft Advertising certification. 
  • Meta Blueprint certification. 
Requirements: