Advertising Data Analyst Jobs in Rochester Hills, MI

Company Description

At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.  Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.  As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.    How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.    Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.    Open - We value diverse perspectives and new ways of working.   Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.   If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.  Let's shape the future together. 

Overview

Join Publicis Collective, supporting a global leader known for its portfolio of iconic automotive brands. In this role you'll be part of a fast-paced, collaborative team where your work directly impacts how millions engage with some of the most recognizable names in the automotive world.

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We believe data should never exist in a vacuum - it should power insights, inspire strategy, and bring compelling narratives to life. By combining data, technology, creative, media, and strategy, we build media-fueled solutions that deliver real business results.

As an Analyst, you'll provide analytical support and strategic recommendations across well-established brands. You'll need an eye for numbers, a passion for data, strong problem-solving skills, and a solid understanding of online and paid media channels. In this client-facing role, you'll be a key player in shaping marketing strategy through the delivery of actionable, data-driven insights.

Responsibilities

• Collaborate with internal teams to create datasets & visualizations for measurable campaign objectives and key performance indicators
• Determine campaign data and tracking requirements
• Using data to solve unique business challenges in support of all marketing activities across paid media channels (search, social, display, programmatic, linear, audio, Video, etc.
• Planning and documenting execution plans with an eye towards the future, including best practices
• Perform ongoing analysis using Excel, Tableau and other tools, etc. to ensure timely measurement & reporting of campaigns, along with other client-specific analyses (such as campaign analysis, competitive analysis, customer segmentation and profiling and market research)
• Being curiosity driven, and continually challenging the status quo, building towards automation and scalability
• Demonstrates ability to self-explore data and tools with little dependency on manager

Qualifications

• 1-2 years of experience in analytics, digital marketing, business consulting using data or information to drive marketing recommendations
• Excellent written, oral communication and presentation skills
• Strong analytical thinking with an abundance of intellectual curiosity & ad tech acumen
• Experience with Campaign Manager, Search Ad 360, and website analytics tools (Adobe Analytics preferred, Google Analytics is a plus)
• Familiarity with third party research partners such as Kantar, Nielsen and comScore a plus
• Understanding of the broader media ecosystem, especially online advertising media channels such as Search, Display Banners, Email, Contextual, and Social
• Strong project management skills
• Detail oriented, quick learner and able to balance multiple tasks
• Excel Skills: Intermediate level preferred (formulas like VLOOKUP)

Additional Skills:

• In-depth knowledge in multivariate testing and statistical analysis a plus
• Knowledge of the Automotive OEM industry a plus
• Intermediate data visualization skills (Tableau preferred, Power BI acceptable), PowerPoint
• Macro building within Excel is a bonus
• Passion for Analytics, with the ability to extract and prepare insights, attention to detail, and effective task prioritization

Additional Information

Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $54,910 - $72,300 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/5/2025. 

#LI-EO2

 Compensation Range: USD $ - . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/18/2025.Employment Type: OTHER