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Advertising Data Analyst Jobs in Reston, VA (NOW HIRING)

Analyzing client needs and designing data-informed, multi-platform advertising strategies * Presenting and executing customized media plans aligned to business objectives * Collaborating cross ...

Data Scientist

Mclean, VA · Hybrid

$160K - $220K/yr

JTEC Consulting is seeking data science and data analytics professionals to work in support of ... This position is advertised to support ongoing hiring needs on multiple programs. The position ...

Data Scientist

Mclean, VA · On-site

$160K - $220K/yr

JTEC Consulting is seeking data science and data analytics professionals to work in support of ... This position is advertised to support ongoing hiring needs on multiple programs. The position ...

Data Scientist

Mclean, VA · On-site

$90 - $120/hr

JTEC Consulting is seeking data science and data analytics professionals to work in support of ... This position is advertised to support ongoing hiring needs on multiple programs. The position ...

News Audience Analyst

Washington, DC · On-site

$73K - $101K/yr

... Advertising, Print Operations, and Sales. Why This Role Matters The Washington Post is seeking an audience data analyst with proven experience in journalism or digital media to join the team ...

News Audience Analyst

Washington, DC · On-site

$73K - $101K/yr

... Advertising, Print Operations, and Sales. Why This Role Matters The Washington Post is seeking an audience data analyst with proven experience in journalism or digital media to join the team ...

Your Profile: * 10+ years of experience as a marketing/data analyst with a non-profit organization ... advertising, email, and direct response TV. * Fundamental understanding of relational database ...

Budget Analyst

Alexandria, VA · On-site

$143K/yr

... the advertised position. You must meet all eligibility and qualifications requirements by the ... Experience in writing, reviewing, and analyzing budget justification narratives and data to ensure ...

... data analysis, or a related research environment. - You have academic and practical exposure to a range of research methodologies, including new product, brand, advertising, and customer satisfaction ...

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and ... data analysis using SQL on Snowflake and Databricks; develop data APIs using Golang; perform ...

Showing results 41-60

Advertising Data Analyst information

See Reston, VA salary details

$35.4K

$86K

$141.5K

How much do advertising data analyst jobs pay per year?

As of Aug 12, 2026, the average yearly pay for advertising data analyst in Reston, VA is $85,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $100,900.00 per year, depending on experience, location, and employer.

What is data analytics in advertising?

Data analytics in advertising involves collecting, processing, and analyzing data from marketing campaigns to measure performance, understand audience behavior, and optimize strategies. Advertising Data Analysts use tools like Excel, SQL, and analytics platforms to interpret data and support data-driven decision-making.

What does an advertising data analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an advertising data analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an advertising data analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What are popular job titles related to Advertising Data Analyst jobs in Reston, VA? For Advertising Data Analyst jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Advertising Data Analyst jobs in Reston, VA look for? The top searched job categories for Advertising Data Analyst jobs in Reston, VA are:
What cities near Reston, VA are hiring for Advertising Data Analyst jobs? Cities near Reston, VA with the most Advertising Data Analyst job openings:

Advertising Account Executive

Comcast

Arlington, VA • Remote

$57K - $86K/mo

Full-time

This job post has expired 2 days ago. Applications are no longer accepted.


Job description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

This role is responsible for managing and growing a portfolio of local clients, with accountability for driving revenue growth and expanding client relationships through strategic, outcome-driven advertising solutions. Applies market insights, campaign data, and consultative sales techniques to design and deliver integrated, multi-platform media strategies aligned to client objectives and measurable business outcomes across linear, streaming, and digital channels. Serves as a consultative partner, influencing client decisions through data-informed recommendations and cross-platform solutions that support both short-term performance and ongoing account growth.

Job Description

Responsibilities:

  • Customarily prospecting, developing, and maintaining local client relationships away from home or office within assigned territory to achieve revenue targets
  • Analyzing client needs and designing data-informed, multi-platform advertising strategies
  • Presenting and executing customized media plans aligned to business objectives
  • Collaborating cross-functionally to ensure successful campaign execution and delivery
  • Maintaining accurate forecasting, reporting, and pipeline tracking
  • Using attribution insights to optimize campaigns and support consultative selling
  • Prioritizing territory and accounts based on local market dynamics
  • Applying cross-platform media planning across TV, streaming, and digital channels
  • Tracking campaign performance and interpreting reporting insights
  • Developing proposals and delivering effective client presentations
  • Applying a strong consultative selling approach
  • Handling objections and resolving client challenges effectively
  • Managing relationships and building client trust
  • Communicating effectively across clients and internal teams
  • Consistent exercise of independent judgment and discretion in matters of significance.
  • Regular, consistent and punctual attendance.
  • Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
  • Other duties and responsibilities as assigned.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.


Skills:

Marketing; Sales; Customer Relationship Management (CRM)


Salary:

Virginia Pay Range: $57,487.87 - $86,231.80

Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.

Targeted Commission: $52,336.00

Our sales compensation programs offer the potential for significant upside above targeted earnings for those who overachieve their sales targets.


Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.


Education

High School Diploma / GED

Relevant Work Experience

2-5 Years