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Advertising Data Analyst Jobs in Reston, VA (NOW HIRING)

50+1 Strategies, LLC.

Data Contractor

Washington, DC · On-site

Data Contractor 50+1 Strategies is looking for a Data Contractor to join our Campaigns team for the ... Interest in the analytical side of marketing (particularly advertising and CRM components)

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Advertising Data Analyst information

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$35.4K

$86K

$141.5K

How much do advertising data analyst jobs pay per year?

As of May 28, 2026, the average yearly pay for advertising data analyst in Reston, VA is $85,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $100,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.
What job categories do people searching Advertising Data Analyst jobs in Reston, VA look for? The top searched job categories for Advertising Data Analyst jobs in Reston, VA are:
What cities near Reston, VA are hiring for Advertising Data Analyst jobs? Cities near Reston, VA with the most Advertising Data Analyst job openings:
Advertising Data Analyst jobs near you
Manager, Paid Media & Data

Manager, Paid Media & Data

US Chamber of Commerce

Washington, DC • On-site

$62.73K - $80K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 24 days ago

U.S. Chamber Of Commerce rating

6.3

Company rating: 6.3 out of 10

Based on 20 frontline employees who took The Breakroom Quiz

299th of 424 rated business services

Job description

About Us:
If you are passionate about the ability of American business to improve lives, solve problems, and strengthen society, the U.S. Chamber of Commerce is the place for you. As the world's largest business organization, we believe in building a future that gives everyone the opportunity to pursue a better tomorrow. We make it our job today-and every day-to build the strongest relationships possible among the American people, business leaders, and elected officials in Washington, D.C., state capitals, and countries around the globe. For them and the businesses we represent, the U.S. Chamber is a trusted advocate and partner.
We are driven by the pursuit of innovation and partnership and hold ourselves to the highest standards. Our commitment to our members is matched only by our commitment to our employees. As part of our team, we will support your long-term career development while delivering relevant learning opportunities. We will empower you to lead, develop deep expertise, and find new approaches to solving the toughest challenges.
Position Overview:
The U.S. Chamber of Commerce is seeking a Manager of Paid Media and data to join our Communications team. This position focuses on developing, managing, and optimizing paid advertising campaigns and working closely with colleagues across the organization and at partner agencies to achieve specific performance objectives.
Leveraging advanced analytics tools, the ideal candidate will monitor campaign performance, conduct A/B testing, and provide actionable insights to refine strategies and continuously evolve. In addition, the candidate will use strong data analysis skills and expertise to help influence broader goals around audience strategy. This person will be an innovative team player who is proficient in various platforms but also loves to experiment with emerging trends and functionalities.
Responsibilities:
Campaign Planning and Implementation:
  • Develop and execute paid media strategies aligned with client objectives.
  • Create and manage campaigns on various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and programmatic media.
  • Set bidding strategies and targeting parameters working within defined campaign budgets.
  • Partner with the Creative team to develop compelling ad copy and creative assets.
  • Coordinate with advertising vendors on campaign deliverables and tactics.

Performance Monitoring and Optimization:
  • Regularly track campaign performance metrics (e.g., impressions, clicks, conversions, and cost per acquisition) and optimize accordingly.
  • Conduct A/B testing on ad variations to maximize performance.
  • Adjust targeting and bidding strategies based on campaign insights.

Reporting and Analysis:
  • Generate comprehensive performance reports for internal and external stakeholders, highlighting key metrics and insights.
  • Analyze data to identify trends and provide actionable recommendations for future campaigns.
  • Champion data collection, sharing, and analysis across the team, knowing that results from paid campaigns connect to and help inform overall audience strategies.

Qualifications:
  • Bachelor's degree in communications, media relations, public affairs, or a related field.
  • Strong understanding of paid digital advertising platforms.
  • Experience with campaign management tools and analytics platforms.
  • Excellent data analysis and interpretation skills with fluency in Excel.
  • Strong written and verbal communication skills.
  • Ability to work independently and collaboratively on a team.
  • Detail-oriented with a focus on accuracy.
  • Basic understanding of marketing principles and campaign objectives.
  • Knowledge of GA4 and Google Tag Manager a plus.
  • Focus on advocacy advertising preferred.

The salary range for this position is $62,734.00 to $80,000.00. The actual salary paid for this position will vary based on market data, an applicant's qualifications, relevant degrees, certifications, and other factors. Our full-time employees are eligible for benefits, including health care, vision, dental, retirement, and paid leave.
We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
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