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Advertising Data Analyst Jobs in Reston, VA (NOW HIRING)

Moore DM Group LLC

Data Analyst

Lanham, MD · On-site +1

$70K - $85K/yr

Description As a Data Analyst , your focus will be on collecting, analyzing, and interpreting ... digital advertising, email, and direct response TV. * Attention to detail with the intrinsic ...

Moore

Data Analyst

Lanham, MD · Remote

As a Data Analyst , your focuswill be on collecting,analyzing, and interpreting marketing data to ... digital advertising, email, and direct response TV. * Attention to detail with the intrinsic ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

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Advertising Data Analyst information

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$35.4K

$86K

$141.5K

How much do advertising data analyst jobs pay per year?

As of Sep 2, 2026, the average yearly pay for advertising data analyst in Reston, VA is $85,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $100,900.00 per year, depending on experience, location, and employer.

What does an advertising data analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an advertising data analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an advertising data analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.

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Data Analyst

Moore DM Group LLC

Lanham, MD • On-site, Remote

$70K - $85K/yr

Full-time

Medical, PTO

This job post has expired 1 day ago. Applications are no longer accepted.

Job description

Description
As a Data Analyst, your focus will be on collecting, analyzing, and interpreting marketing data to inform strategies and decisions for nonprofit clients across diverse channels. This role will give you the insights you need to develop your expertise in omnichannel marketing, nonprofit fundraising, and analytic toolsets.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest marketing, data, and fundraising company in North America, serving the purpose-driven industry with clients across education, association, political, and commercial sectors.
Check out www.WeAreMoore.com for more information.
Your Impact:
  • Design and maintain comprehensive reports, dashboards, Key Performance Indicators, and other business tools to inform client strategy.
  • Leverage your coding skills to transform data into useable information that can be presented in Power BI, Excel, and/or other reporting tools.
  • Apply technical skills to deploy automated procedures that drive efficient data ingestion and transformation.
  • Identify trends, patterns, and outliers in complex data sets to drive decisions.
  • Work with internal team members to develop deep knowledge of our clients' programs to produce more relevant analysis and deepen your analytic abilities.
  • Collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
  • Identify errors in data files or reports and take measures to resolve them.
  • Perform other duties as required.

Your Profile:
  • Bachelor's degree
  • 1-3 years' experience in an analytical role
  • Experience in direct marketing preferred
  • Excellent analytical skills.
  • Effective communication skills. Ability to present findings clearly and concisely.
  • Familiarity with fundraising metrics, file segmentation techniques, and direct marketing strategy.
  • Demonstrated, hands-on experience with SQL and Python; a Snowflake environment a plus.
  • Fundamental understanding of relational database design and reporting systems.
  • Intermediate to advanced users of Excel with strong ability in formulas, functions, and pivot tables.
  • Experience with statistical analysis methods and concepts like randomized controlled trials, hypothesis testing, summary statistics, regression, and other explanatory and predictive modeling frameworks.
  • Experience with direct marketing and attribution across multiple channels, including but not limited to direct mail, website, digital advertising, email, and direct response TV.
  • Attention to detail with the intrinsic ability to identify anomalies, discover the root cause, and correct underlying issues

How We'll Support You:
  • Join the largest marketing and fundraising company in North America serving the nonprofit industry, where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged, and inspired, we offer a wide range of benefits, including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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