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Advertising Data Analyst Jobs in Reston, VA (NOW HIRING)

Job Summary : ECU Communications is seeking an experienced Digital Data Analyst to support a ... ECU Communications is an advertising agency company for Business Consulting, and Multi-cultural ...

Senior Data Analyst

Washington, DC ยท On-site

$90K - $120K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Senior Data Analyst

Washington, DC ยท On-site

$90K - $120K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Senior Data Analyst

Washington, DC ยท On-site

$90K - $120K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Analyst, Data & Analytics

Washington, DC ยท On-site

$83K - $87K/yr

Conduct advertising content-performance analysis to inform strategy and engagement.* * Support campaign analysis and optimization through data-driven insights and A/B testing.* * Work cross ...

Analyst, Data & Analytics

Washington, DC ยท Hybrid

$83K - $87K/yr

Conduct advertising content-performance analysis to inform strategy and engagement.* * Support campaign analysis and optimization through data-driven insights and A/B testing.* * Work cross ...

Advertising Specialist

College Park, MD ยท Remote

$39 - $40/hr

Analyze campaign performance and optimize strategies based on data insights * Monitor industry trends and competitor activities to stay ahead in the market * Manage advertising budgets effectively to ...

Advertising & Analytics Intern

Arlington, VA ยท On-site

$17.25 - $23/hr

Have familiarity with either advertising platforms, analytics, or data analysis * Leave with an effusive recommendation and demonstrable work to show future employers (hey, maybe that's us) Timeline:

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Advertising Data Analyst information

See Reston, VA salary details

$35.4K

$86K

$141.5K

How much do advertising data analyst jobs pay per year?

As of May 28, 2026, the average yearly pay for advertising data analyst in Reston, VA is $85,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $100,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.
What cities near Reston, VA are hiring for Advertising Data Analyst jobs? Cities near Reston, VA with the most Advertising Data Analyst job openings:

Digital Data Analyst

ECU Communications

Washington, DC โ€ข On-site

Full-time

This job post hasย expired 1 day ago.ย Applications are no longer accepted.


Job description

Job Summary:
ECU Communications is seeking an experienced Digital Data Analyst to support a federal government contract. The role involves collecting, processing, and analyzing data to inform strategic decision-making and optimize campaigns.
Responsibilities:
โ€ข Collect, clean, validate, and manage datasets from multiple sources (CRM, web analytics, paid media platforms, surveys, social listening tools).
โ€ข Develop dashboards and recurring performance reports using tools such as Power BI, Tableau, or Looker.
โ€ข Analyze campaign performance across digital, social, web, email, and media channels.
โ€ข Conduct audience segmentation, trend analysis, and forecasting to guide targeting strategies.
โ€ข Support KPI development aligned with program objectives and contract requirements.
โ€ข Provide insights for optimization of outreach, recruitment, or public education campaigns.
โ€ข Ensure data integrity, documentation, and compliance with privacy/security requirements.
โ€ข Present findings to technical and non-technical stakeholders.
โ€ข Typical deliverables include performance dashboards, KPI tracking matrices, audience insight reports, optimization recommendations, and quarterly and annual analytics summaries.
Qualifications:
Required:
โ€ข Bachelorโ€™s degree in data analytics, statistics, economics, marketing analytics, or related field (or equivalent experience).
โ€ข 3+ years of experience in data analysis or performance measurement.
โ€ข Proficiency with Excel, SQL, and at least one visualization platform (Power BI, Tableau, Looker).
โ€ข Experience analyzing digital campaign metrics (Google Analytics, social platforms, paid media dashboards).
โ€ข Strong analytical reasoning and data storytelling skills are essential.
โ€ข Excellent problem-solving skills are a must.
โ€ข Must be a U.S. citizen.
โ€ข Must pass background check for security clearance.
Preferred:
โ€ข Experience supporting federal communications or outreach programs preferred.
โ€ข Familiarity with A/B testing, attribution modeling, and audience analytics a plus.
โ€ข Knowledge of Python or R preferred.
โ€ข Experience integrating multiple data environments (CRM + web + media platforms) will be considered an asset.
Company:
ECU Communications is an advertising agency company for Business Consulting, and Multi-cultural & governmental services. Founded in 2005, the company is headquartered in Manassas, USA, with a team of 11-50 employees. The company is currently Early Stage.