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Advertising Data Analyst Jobs in Reston, VA (NOW HIRING)

Smart Media Group

Data Analyst

Alexandria, VA · Remote

As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will ... advertisers, markets, and media across the country. * Assist with the creation of presentations ...

Smart Media Group

Data Analyst

Alexandria, VA · Remote

As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will ... advertisers, markets, and media across the country. * Assist with the creation of presentations ...

Smart Media Group

Data Analyst

Alexandria, VA · Remote

As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will ... advertisers, markets, and media across the country. * Assist with the creation of presentations ...

Smart Media Group

Data Analyst

Alexandria, VA · Remote

As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will ... advertisers, markets, and media across the country. * Assist with the creation of presentations ...

Moore DM Group LLC

Data Analyst

Lanham, MD · On-site +1

$70K - $85K/yr

Description As a Data Analyst , your focus will be on collecting, analyzing, and interpreting ... digital advertising, email, and direct response TV. * Attention to detail with the intrinsic ...

Moore

Data Analyst

Lanham, MD · Remote

As a Data Analyst , your focuswill be on collecting,analyzing, and interpreting marketing data to ... digital advertising, email, and direct response TV. * Attention to detail with the intrinsic ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

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All JobsAdvertising Data Analyst JobsAdvertising Data Analyst Jobs in Reston, VA

Advertising Data Analyst information

See Reston, VA salary details

$35.4K

$86K

$141.5K

How much do advertising data analyst jobs pay per year?

As of Aug 12, 2026, the average yearly pay for advertising data analyst in Reston, VA is $85,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $100,900.00 per year, depending on experience, location, and employer.

What is data analytics in advertising?

Data analytics in advertising involves collecting, processing, and analyzing data from marketing campaigns to measure performance, understand audience behavior, and optimize strategies. Advertising Data Analysts use tools like Excel, SQL, and analytics platforms to interpret data and support data-driven decision-making.

What does an advertising data analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an advertising data analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an advertising data analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What are popular job titles related to Advertising Data Analyst jobs in Reston, VA? For Advertising Data Analyst jobs in Reston, VA, the most frequently searched job titles are:
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What cities near Reston, VA are hiring for Advertising Data Analyst jobs? Cities near Reston, VA with the most Advertising Data Analyst job openings:
Advertising Data Analyst jobs near you

Data Analyst

Smart Media Group

Alexandria, VA • Remote

Full-time

Posted 5 days ago

Job description

Smart Media Group is a premier media analytics, planning and buying agency headquartered in Alexandria, VA. Our experience includes all platforms and levels of media from national network campaigns to local event marketing.
As a Data Analyst, you will work closely with the Data Team and Account Executives. This role will support clients and Account Executives through the creation and delivery of in-depth media analyses. 

RESPONSIBILITIES : 

  • Answer client requests in conjunction with the Account Executive. 
  • Utilize Tableau as a data visualization tool to produce various types of recurring memos for executives. 
  • Conduct research concerning various politically related topics and groups especially spending across elections, advertisers, markets, and media across the country. 
  • Assist with the creation of presentations using a combination of Tableau, PowerPoint and other proprietary tools. 
  • Collaborate with the full data analytics team to identify trends in client feedback to enhance future deliverables. 
  • Help relay media buying information for clean and efficient consolidation in our proprietary database. 
  • Be proactive in quality controlling client media spending to ensure all proprietary data tools are reflecting client data correctly.  
  • Engage in reconciling campaign accounts upon completion. 
  • Adapt workflow between client-centric election cycles (even years) and research/sales oriented projects (odd years).  

WHAT MAKES YOU SUCCESSFUL:  

  • Ability to organize multiple priorities in a fast-paced environment.  
  • Strong interpersonal skills and can work collaboratively across teams.
  • Effective time management skills – ability to prioritize and meet deadlines.
  • Enthusiasm to learn a variety of software products including Tableau. 

QUALIFICATIONS:  

  • Bachelor’s degree and/or 0-1 year experience with Excel and/or Tableau.
  • Desire to learn advertising and work in right-of-center politics.  
  • Preferred experience in Tableau, PowerPoint or other data visualization tools.