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Advertising Data Analyst Jobs in Reston, VA (NOW HIRING)

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Tuckernuck

Senior Data Analyst

Washington, DC · On-site

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Tuckernuck

Senior Data Analyst

Washington, DC

$120K - $170K/yr

As a Senior Data Analyst, you will influence key strategic decisions within a high-volume, high ... Worked with digital advertising platforms (e.g., Google Ads and Meta). * Worked in a retail ...

Infinitive

Marketing Data Analyst

Mclean, VA · On-site

They are seeking a Marketing Data Analyst to bridge the gap between marketing strategy and ... digital advertising, business transformation and more. Founded in 2003, the company is ...

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All JobsAdvertising Data Analyst JobsAdvertising Data Analyst Jobs in Reston, VA

Advertising Data Analyst information

See Reston, VA salary details

$35.4K

$86K

$141.5K

How much do advertising data analyst jobs pay per year?

As of Jun 28, 2026, the average yearly pay for advertising data analyst in Reston, VA is $85,975.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $100,900.00 per year, depending on experience, location, and employer.

Is AI replacing data analysts?

AI is automating certain tasks within the role of an advertising data analyst, such as data processing and basic analysis, but it does not fully replace the need for human expertise in interpreting complex data, developing strategies, and making decisions. Data analysts who develop skills in machine learning tools and data visualization are better positioned to work alongside AI technologies. Human judgment remains essential for nuanced insights and strategic planning in advertising analytics.

What does an Advertising Data Analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an Advertising Data Analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

Is 40 too old to become a data analyst?

Age is not a barrier to becoming an advertising data analyst. Success in this field depends on skills such as data analysis, proficiency with tools like Excel, SQL, or Tableau, and continuous learning. Many professionals transition into data analysis at various ages and find opportunities through relevant training and experience.

What does an advertising analyst do?

An advertising analyst examines data related to advertising campaigns to evaluate their effectiveness and optimize future strategies. They analyze metrics such as click-through rates, conversions, and return on investment using tools like Excel and analytics platforms, often working with marketing teams to improve campaign performance.

What field is the highest paid data analyst?

In the field of data analysis, specialized roles such as financial, healthcare, and technology sectors tend to offer the highest salaries. Data analysts with advanced skills in machine learning, programming, and data visualization tools like Python, R, or Tableau often earn higher compensation, especially in industries with complex data needs.

What are the key skills and qualifications needed to thrive as an Advertising Data Analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What are popular job titles related to Advertising Data Analyst jobs in Reston, VA? For Advertising Data Analyst jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Advertising Data Analyst jobs in Reston, VA look for? The top searched job categories for Advertising Data Analyst jobs in Reston, VA are:
What cities near Reston, VA are hiring for Advertising Data Analyst jobs? Cities near Reston, VA with the most Advertising Data Analyst job openings:
Advertising Data Analyst jobs near you

Data Analyst

Infinite Management Solutions, LLC

Falls Church, VA • On-site

$41 - $52/hr

Part-time

Posted 24 days ago

Job description

Job Title: Data Analyst
Location: Falls Church, VA-National Capital Region (NCR)
Position Type: Part-time; Contract Award Contingency*
Infinite Management Solutions, LLC is a woman and veteran owned business that focuses on delivering results by providing innovative solutions to challenge the status quo. We have over 75 years of combined experience and are dedicated to solving complex business problems. Our staff embody Professionalism, Integrity, and Excellence while achieving each customer's desired outcome. We consistently deliver high quality results on time and in the most cost-effective manner. Our focus on continuous improvement and growth keeps us ahead of competitors. We are professional problem solvers. We improve the world of our customers and help them accelerate change by ensuring effective and flexible operations, streamlining processes, developing customer centric communications, and enabling data-driven decisions.
Position Summary
The Data Analyst builds and maintains performance data pipelines and dashboards to support weekly, monthly, and semiannual program reporting and decision-making. Implements strong data governance and supports required agreements and processes in compliance with privacy regulations.
*Contract Award Contingency: This position is being advertised in anticipation of a potential contract award (Q4 2026) and is contingent upon the successful award of that contract to our organization. If the contract is not awarded, this position will not be filled.
Key Responsibilities (List not all inclusive):
  • Design, build, and maintain datasets and data pipelines for program reporting
  • Develop automated dashboards and visualizations for weekly, monthly, and semiannual deliverables
  • Validate and clean data to ensure accuracy and reliability
  • Support the Business Analyst in preparing executive summaries and presentations
  • Assist with data sharing agreements (DSA/DUA) and compliance with privacy regulations
  • Conduct ad hoc analyses to support program management and outreach evaluation
  • Document data sources, methodologies, and findings for transparency and reproducibility
  • Stay current on best practices in federal data analytics and reporting
  • Provide technical support for data-related inquiries and troubleshooting
  • Collaborate with other team members to enhance data-driven processes
  • Other relevant duties as assigned
Required Qualifications:
  • Bachelor's degree from an accredited university in statistics, data analytics, information technology, or related field
  • Minimum of three (3) years of applied analysis experience
  • Meets U.S. citizenship and work eligibility requirements for federal contractors
  • Must be able to obtain and maintain a Department of Defense (DOD) secret clearance (if required)
Skills & Competencies:
  • Excellent verbal and written communication skills
  • Proven ability to interact professionally with senior leaders, including civilians, military personnel, and contractors
  • Experienced in data cleansing and validation
  • High attention to detail and accuracy
  • Proven success automating reporting and building dashboards
  • Familiarity with Federal procurement data (Federal Procurement Data Systems (FPDS), System for Award Management (SAM), USAspending.gov)
  • Proficient with Microsoft Suite (Outlook, Word, Excel, PowerPoint) and data analysis and validation tools (Excel, Power BI, Tableau)
Salary Range
$41- $52 hourly, depending on experience, qualifications, and contract funding availability. Final compensation will be determined based on candidate experience, internal equity, and client contract requirements. Salary range shown is the good-faith estimate of the compensation range for this position at the time of posting.
Infinite Management Solutions, LLC is a Service-Disabled Veteran-Owned Small Business (SDVOSB) and a 100% woman-owned company. We are an equal opportunity employer and comply with all applicable federal, state, and local laws governing employment practices. All qualified applicants will be considered based on merit and business need. We welcome Veterans and transitioning service members to explore opportunities within our team.
Physical Requirements:
  • Prolonged periods of sitting at a desk and working on a computer
  • Manual dexterity sufficient to operate a computer keyboard, mouse, and other office equipment
  • Visual acuity for close work, such as reading on screens and in print and working on a computer
  • Occasional lifting of materials or equipment weighing up to 20 pounds
  • Ability to communicate effectively, both verbally and in writing, in a professional office environment
  • Sufficient physical ability to move about the workspace to attend meetings, access files, and perform other job-related tasks
This position description reflects IMS'sassignment of essential functions; nothing in this job description restricts the Company's latitude to assign or reassign duties and responsibilities to this job at any time.

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