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Advertising Data Analyst Jobs in Madison, WI (NOW HIRING)

Shine United

Data Analyst

Madison, WI · On-site

POSITION OVERVIEW : You're a Data Analyst who loves building insightful dashboards as much as you ... Shine United is a $51 million advertising, design and digital agency located in America's Heartland ...

Shine United

Data Analyst

Madison, WI

POSITION OVERVIEW : You're a Data Analyst who loves building insightful dashboards as much as you ... Shine United is a $51 million advertising, design and digital agency located in America's Heartland ...

EnthuZiastic

Growth Hacker - Remote

Whitewater, WI · Remote

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

EnthuZiastic

Growth Hacker - Remote

Whitewater, WI · On-site

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

EnthuZiastic

Growth Hacker - Remote

Madison, WI · On-site

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

EnthuZiastic

Growth Hacker - Remote

Madison, WI · Remote

... paid advertising. Conversion Rate Optimization: * Identify areas of the user journey with ... Collect and analyze data to gain insights into user behaviour, product usage, and marketing ...

The Digital Ring

Paid Media Specialist

Madison, WI · Remote

Develop and share strategic advertising road maps based on client goals, opportunities, competitors, and budget * Build and manage reporting, analyzing data and optimizing as needed * Interface with ...

The Digital Ring

Paid Media Specialist

Madison, WI · On-site +1

Develop and share strategic advertising road maps based on client goals, opportunities, competitors, and budget * Build and manage reporting, analyzing data and optimizing as needed * Interface with ...

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All JobsAdvertising Data Analyst JobsAdvertising Data Analyst Jobs in Madison, WI

Advertising Data Analyst information

See Madison, WI salary details

$34.3K

$83.3K

$137K

How much do advertising data analyst jobs pay per year?

As of Aug 8, 2026, the average yearly pay for advertising data analyst in Madison, WI is $83,270.00, according to ZipRecruiter salary data. Most workers in this role earn between $63,000.00 and $97,700.00 per year, depending on experience, location, and employer.

What is data analytics in advertising?

Data analytics in advertising involves collecting, processing, and analyzing data from marketing campaigns to measure performance, understand audience behavior, and optimize strategies. Advertising Data Analysts use tools like Excel, SQL, and analytics platforms to interpret data and support data-driven decision-making.

What does an advertising data analyst do?

An Advertising Data Analyst is responsible for collecting, analyzing, and interpreting data related to advertising campaigns. They help organizations understand the performance of their ads by identifying trends, measuring key metrics, and generating insights to optimize advertising strategies. Their work involves using data analysis tools, creating reports, and collaborating with marketing teams to improve campaign effectiveness and maximize ROI.

How does an advertising data analyst typically collaborate with creative and account teams to improve campaign performance?

An Advertising Data Analyst works closely with both creative and account teams by providing actionable insights derived from campaign data. They regularly share performance metrics, identify trends, and highlight areas for optimization, enabling creatives to refine messaging and account managers to adjust strategy. This collaborative approach ensures campaigns are data-driven, effective, and tailored to client objectives. Strong communication skills are essential, as analysts must translate complex analytics into clear recommendations for non-technical team members.

What are the key skills and qualifications needed to thrive as an advertising data analyst, and why are they important?

To thrive as an Advertising Data Analyst, you need strong analytical skills, expertise in statistics, and experience with digital marketing metrics, usually supported by a degree in marketing, statistics, or a related field. Proficiency in data analysis tools such as Google Analytics, SQL, Excel, and visualization platforms like Tableau is typically required. Critical thinking, attention to detail, and effective communication help analysts translate complex data into actionable marketing insights. These skills are vital to drive data-informed advertising strategies and optimize campaign performance.
What are popular job titles related to Advertising Data Analyst jobs in Madison, WI? For Advertising Data Analyst jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Advertising Data Analyst jobs in Madison, WI look for? The top searched job categories for Advertising Data Analyst jobs in Madison, WI are:
What cities near Madison, WI are hiring for Advertising Data Analyst jobs? Cities near Madison, WI with the most Advertising Data Analyst job openings:
Advertising Data Analyst jobs near you

Data Analyst

Shine United

Madison, WI • On-site

Full-time

Medical, Dental, Life, Retirement

Re-posted 4 days ago

Job description

POSITION OVERVIEW: You're a Data Analyst who loves building insightful dashboards as much as you do finding the story buried within them.
You're comfortable in the numbers, but you don't live there. You live in the "what does it mean" - the insights that turn performance data into a recommendation clients can actually act on. You're as fluent in measurement frameworks as you are in a strategy conversation, and you know how to make complex analysis feel clear without making it simple.
As a Data Analyst, you'll work within our Media department as a key partner to the Director of Digital Media, Account Service, and creative teams. You'll analyze cross-channel performance data, identify trends and opportunities, guide measurement frameworks, and support the tracking and reporting solutions that give clients a smarter picture of what's working - and why.
If you're an analytical mind with strategic instincts who wants to put them to work somewhere that values both, let's talk.
KEY RESPONSIBILITIES:
Data Analysis, Reporting & Insights
  • Collaborate with media team members to design and maintain automated dashboards (e.g., TapClicks, NinjaCat, Google Data Studio) that clearly communicate performance, insights and opportunities to internal teams and clients.
  • Analyze performance data across paid media channels (search, social, programmatic, etc.), owned channels (email, social, etc.), and web analytics platforms.
  • Develop insights that drive campaign optimization, budget allocation, audience strategy, and creative testing strategy.
  • Identify trends, performance anomalies, and growth opportunities.

Measurement & Tracking Implementation
  • Collaborate with Shine's in-house web development team and client teams to implement and validate tracking solutions (GA4, GTM, media platform pixels, conversion APIs, server-side analytics platforms, etc.).
  • Ensure proper data collection architecture across client websites and landing pages.
  • Troubleshoot data discrepancies and tracking issues.
  • Maintain documentation of measurement frameworks and tagging structures.

Strategic Collaboration
  • Partner with account service to align data insights with client KPIs and business objectives.
  • Support development of test-and-learn agendas, measurement plans, and quarterly business reviews.

QUALIFICATIONS:
Required:
  • 3-5+ years of experience in digital marketing analytics, media analytics, or a similar role (agency experience preferred).
  • Strong proficiency in web analytics platforms (GA4 required).
  • Experience with tag management systems (Google Tag Manager preferred).
  • Experience with data visualization tools (TapClicks preferred).
  • Working knowledge of paid media platforms (Google Ads, Meta, LinkedIn, programmatic DSPs) and corresponding conversion APIs where applicable.
  • Ability to synthesize data into clear, actionable insights for non-technical audiences.
  • Understanding of attribution models and incrementality testing.
  • Experience with server-side analytics platforms.
  • Exposure to marketing mix modeling or advanced analytics frameworks.

Preferred:
  • Experience with SQL and/or Python for data analysis, including implementation of Meridian
  • Familiarity with CRM data integration and customer journey analysis.

COMPENSATION & BENEFITS: Competitive salary based on experience. Benefits package includes: fully paid health, dental, life and disability insurance (for individuals and families), 401k program, paid downtown parking, paid home internet access, and more.
ABOUT SHINE UNITED: Shine United is a $51 million advertising, design and digital agency located in America's Heartland - Madison, Wisconsin. Best known for its innovative brand positioning and creative firepower, Shine has been tapped by brands like Harley-Davidson, Mizuno Running, Discover Card, Amazon, Kohler, Festival Foods, Toppers Pizza, Winston Fly Rods, Carver Yachts and UW Health. Shine was named one of the best small agencies in the country by One.A.Magazine, and one of the best places to work in the country by Outside Magazine. Shine's work has been featured in Communication Arts, Print, Graphis, AdAge and The New York Times. Learn more at ShineUnited.com.
#ShineOn
Shine United is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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