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The Sr. Marketing Manager, Brand, Advertising, In-Store Experience, will drive the strategic direction and execution of marketing initiatives across our Retail Brand, Owned Brands, Advertising and In-Store Experience. This role will be responsible for enhancing brand equity, driving store and online transactions, and optimizing the in-store customer journey to drive engagement, loyalty, and revenue.
The ideal candidate is a strategic, data-driven marketer with expertise in retail marketing, owned brand management, and in-store marketing. They will work cross-functionally to leverage customer insights, sales data, and competitive analysis to develop and execute high-impact marketing strategies that support business growth. This role also requires strong project management skills, leadership experience, direct oversight of external agencies and the ability to communicate effectively across teams and present to senior leadership.
Responsibilities
1. Retail Brand Strategy & Execution
• Develop and execute the AutoZone brand strategy to enhance customer perception and loyalty
• Oversee brand positioning, messaging, and creative direction across all marketing channels
• Partner with cross-functional teams (eCommerce, merchandising, operations) to ensure brand consistency in all customer touchpoints
• Lead brand awareness campaigns, sponsorships, and partnerships to expand brand reach
• Maintain compliance with legal and regulatory standards for all marketing and communication efforts
• Manage relationships with external agencies to develop campaigns, creative assets, and branding initiatives
2. Owned Brands Growth & Marketing
• Lead marketing and brand development strategies for owned brands, ensuring differentiation and meaningful market positioning
• Partner with internal stakeholders and external agencies to develop key brand attributes (e.g., name, logo, design system)
• Use consumer research, competitive audits, and sales data to optimize product positioning and drive owned brand growth
• Develop creative briefs to inform business and communication objectives, brand positioning, and campaign execution
• Work closely with merchandising and product development teams to align marketing strategies with product launches and category goals
• Ensure consistency in voice and visual creative across all marketing touchpoints, including packaging, signage, and digital content
3. Advertising Creative Management
• Oversee the creative development and execution of advertising campaigns, ensuring alignment with brand identity and marketing objectives
• Work closely with Creative, Media, and Digital teams to develop compelling TV, radio, print, social, and digital advertising
• Manage external creative agencies, production partners, and media agencies to produce high-quality, effective campaigns
• Ensure advertising creative is data-driven, customer-centric, and optimized for engagement and conversion
• Develop storytelling strategies that enhance brand equity and reinforce key product messages
4. In-Store Experience & Shopper Engagement
• Lead in-store marketing initiatives, including signage, displays, and experiential activations
• Develop strategies to optimize store layouts and merchandising to enhance the customer journey and drive conversion
• Partner with store operations teams to ensure a seamless execution of in-store marketing programs
• Work closely with Creative, Brand, Digital Experience, and Merchandising teams to develop digital content and in-store signage
5. Data-Driven Marketing & Performance Optimization
• Analyze marketing analytics, sales data, and customer insights to refine marketing strategies and measure success
• Establish and report on key KPIs, including brand awareness & preference, owned brand penetration, and in-store engagement metrics
• Continuously test and optimize campaigns to improve performance and effectiveness
• Lead the development of annual marketing plans and provide direct visibility to senior leadership
Qualifications
• Bachelor's degree in Marketing, Business, Advertising, Communications, or related field
• 8+ years of experience in marketing, brand management, or owned brand strategy within a national retailer, CPG company, or ad agency
• Experience in automotive aftermarket, consumer goods, or specialty retail is a plus
• Strong background in brand development, consumer validation, packaging, and go-to-market strategy
• Exceptional project management and leadership skills, with the ability to manage multiple initiatives simultaneously
• Experience presenting to and working with senior leadership
• Proficiency in MS Office Suite, especially PowerPoint and Excel
• Ability to thrive in a fast-paced environment and work cross-functionally with merchandising, operations, and creative teams
About Us
Since opening our first store in 1979, AutoZone has grown into a leading retailer and distributor of automotive parts and accessories across the Americas. Our customer-first mindset and commitment to Going the Extra Mile define who we are, for both our customers and AutoZoners. Working at AutoZone means being part of a team that values dedication, teamwork, and growth. Whether you're helping customers or building your career, we provide tools and support to help you succeed and drive your future.
Benefits at AutoZone
AutoZone offers thoughtful benefits programs with one-on-one benefits guidance designed to improve AutoZoners' physical, mental and financial well-being.
All AutoZoners (Full-Time and Part-Time):

• Competitive pay
• Unrivaled company culture
• Medical, dental and vision plans
• Exclusive discounts and perks, including an AutoZone in-store discount
• 401(k) with company match and Stock Purchase Plan
• AutoZoners Living Well Program for free mental health support
• Opportunities for career growth

Additional Benefits for Full-Time AutoZoners:

• Paid time off
• Life, and short- and long-term disability insurance options
• Health Savings and Flexible Spending Accounts with wellness rewards
• Tuition reimbursement

Minimum age requirements may apply. Eligibility and waiting period requirements may apply; benefits for AutoZoners in Puerto Rico, Hawaii, or the U.S. Virgin Islands may differ. Learn more about all that AutoZone has to offer at Careers.AutoZone.com.
We proudly support Veterans, Active-duty Service Members, Reservists, National Guard and Military Families. Your experience is highly valued, and we encourage you to apply to join our team.
Online Application:
An online application is required. Click the Apply button to complete your application. For step-by-step instructions on how to apply visit careers.autozone.com/candidateresources.
AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.