Advertising account executives manage customer accounts and serve as the liaison between their clients and their advertising team. In this role, you discuss the client's advertising needs, review past advertising campaigns, and communicate your client's vision and expectations to the creative staff at the agency. Your job duties include establishing the project's budget with your client, conducting market research, and coordinating each phase to ensure your client approves of the way the advertising campaign progresses. Advertising account executives should not be confused with corporate executives who run advertising companies, though some account executives also have senior management positions within their companies.