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Spire Climbing + Fitness is Montana’s premier climbing and fitness community, offering over 22,000 square feet of rope climbing, bouldering, yoga, fitness training, youth programs, clinics, competitions, and community events. Our mission is to cultivate a community where people of all ages and abilities can enjoy climbing and fitness in a space that is safe, fun, welcoming, and accessible for all.

We are seeking a highly creative, organized, and community-minded individual to help grow the Spire brand through compelling content, memorable events, and strategic marketing initiatives.

This position is intentionally flexible and may be structured as either a part-time or full-time role depending on the applicant’s skills, experience, and interests. For highly experienced candidates, this role would be a full-time leadership position responsible for Spire’s overall marketing strategy and brand development.

For candidates whose strengths are social media, content creation, and events, the position may begin part-time with opportunities for additional hours and growth through other responsibilities Spire has to offer that may fit the applicants skillsets.

If you’re passionate about climbing, fitness, storytelling, design, and building community, we’d love to hear from you.

About the Role

At Spire, marketing is about telling stories, showcasing our community, creating memorable experiences, building relationships, and inspiring people to discover climbing and fitness.

The ideal candidate is first and foremost a creator and storyteller. They have a strong eye for photography, videography, graphic design, branding, and social media content. They are equally comfortable creating a reel, designing a poster, shooting photos at an event, writing an email campaign, or collaborating with staff to launch a new program.

Beyond creativity, they are highly organized and capable of managing projects, coordinating events, meeting deadlines, and executing marketing initiatives that support the growth of the business and community.

Creative Content & Design

• Lead the creation of visual content across all marketing channels
• Produce high-quality photography and videography showcasing climbing, fitness, youth programs, events, and community experiences
• Create engaging short-form video content for Instagram, Facebook, YouTube, and other platforms
• Design graphics for social media, email campaigns, events, retail promotions, signage, apparel, and print materials
• Develop, maintain, and execute content pillar strategies that ensure marketing efforts consistently support Spire’s programs, community, events, instruction, fitness offerings, and business goals
• Create and manage email marketing campaigns and newsletters
• Create and maintain a content calendar that balances brand storytelling, member engagement, educational content, promotions, and community-building initiatives
• Capture content during events, competitions, clinics, and community activities

Marketing & Communications

• Develop and execute marketing campaigns to promote memberships, programs, camps, classes, events, and retail sales
• Manage and update website content
• Help plan and implement digital advertising campaigns
• Analyze content performance and marketing metrics to identify trends, refine content strategies, and improve audience engagement
• Research new marketing opportunities and community outreach initiatives
• Work alongside department managers to identify marketing needs and growth opportunities
• Support long-term brand development and community engagement strategies

Events & Community Engagement

• Plan, coordinate, and promote events, competitions, clinics, demos, member socials, and community gatherings
• Build relationships with local businesses, schools, nonprofits, and community organizations
• Represent Spire at community events and outreach opportunities
• Help strengthen member engagement, retention, and community involvement
• Collaborate with staff to create exceptional member experiences both inside and outside the gym

Required Skills & Characteristics

• Outstanding organizational and time management abilities
• Ability to manage multiple projects and deadlines simultaneously
• Self-motivated with the ability to work independently
• Positive attitude and team-oriented mindset
• Comfortable engaging with members, staff, and community partners
• Passion for climbing, fitness, outdoor recreation, or active lifestyles

Preferred Experience

• Social media management
• Photography and video production
• Graphic design and branding
• Adobe Creative Suite or similar design tools
• Website content management
• SEO, Google Analytics, Google Ads, and Meta Ads
• Event planning and community outreach

Bonus Qualifications

• Experience working in the climbing, outdoor recreation, fitness, or adventure sports industries
• Familiarity with Rock Gym Pro, Redpoint HQ, or similar membership software
• Experience managing marketing budgets
• Experience leading projects or managing vendors
• Knowledge of the Bozeman community and local business network

Physical Requirements

• Ability to work occasional evenings and weekends for events
• Ability to belay climbers and follow gym safety procedures (training available)
• Ability to lift up to 50 pounds safely
• Ability to work on your feet for extended periods
• Compensation
  • Part-Time: $22-$30/hour DOE
  • Full-Time: $55,000-$75,000 DOE
• Paid time off (full-time)
• Health insurance (full-time)
• Complimentary gym membership (includes spouse/partner and children)
• Employee discounts on gear and merchandise

Join us in helping build one of the strongest climbing communities in our region while creating meaningful experiences both inside and outside the gym.

Don’t check every box? We’d still love to hear from you. We’re open to candidates ranging from talented content creators and social media coordinators to experienced marketing professionals. The position will be tailored to the skills of the successful applicant.