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Adtech Engineer information

What is the difference between Adtech Engineer vs Data Engineer?

AspectAdtech EngineerData Engineer
CredentialsBachelor's in Computer Science, relevant certifications in ad tech or digital marketingBachelor's in Computer Science, certifications in data management or cloud platforms
Work EnvironmentDigital advertising agencies, ad tech companies, marketing teamsData-driven companies, tech firms, analytics teams
Industry UsageUsed in digital advertising, programmatic ad platforms, marketing techUsed in data infrastructure, big data processing, analytics pipelines

Adtech Engineers focus on developing and maintaining advertising technology platforms, while Data Engineers build and manage data pipelines and infrastructure. Both roles require technical skills but serve different functions within digital marketing and data management environments.

What is the highest paid tech job?

In the tech industry, roles such as Chief Technology Officer (CTO), solutions architect, and AI research scientist tend to be among the highest paid. These positions often require advanced skills, leadership experience, and sometimes specialized certifications, with salaries reaching into the high six or seven figures for top executives and experts.

What engineers make 100K a year?

Adtech engineers, who develop and optimize digital advertising technologies, can earn $100,000 or more annually, especially with experience, specialized skills in data analysis, programmatic advertising, and proficiency with tools like Java, Python, or SQL. Salaries vary based on location, company size, and individual expertise, with senior roles and those in high-demand markets often exceeding this threshold.

What are some common challenges an Adtech Engineer faces when integrating new advertising technologies with existing platforms?

Adtech Engineers often encounter challenges when integrating new advertising technologies, such as ensuring compatibility with legacy systems, maintaining data privacy compliance, and minimizing disruption to current ad delivery pipelines. Balancing rapid implementation with thorough testing can be complex, especially given the fast-paced evolution of ad tech standards and third-party tools. Successful engineers proactively collaborate with product managers, data teams, and external vendors to troubleshoot issues and develop scalable solutions that support the organization's advertising objectives.

What do AdTech companies do?

An Adtech Engineer works in advertising technology companies that develop and manage digital advertising platforms, tools, and data systems. They focus on building software for ad targeting, real-time bidding, and analytics to optimize ad campaigns across digital channels. Skills in programming, data analysis, and familiarity with ad platforms like DSPs and SSPs are essential.

What engineers make $500,000?

Senior engineers in specialized fields such as software engineering, data engineering, or systems architecture can earn $500,000 or more annually, especially with extensive experience, advanced skills, and working in high-demand industries or companies. Compensation often includes base salary, bonuses, and stock options, particularly in technology and finance sectors.

What are Adtech Engineers?

Adtech Engineers are technology professionals who design, develop, and maintain software systems used in the digital advertising industry. They work on platforms that enable the buying, selling, targeting, and analysis of online ads, such as ad servers, real-time bidding systems, and data management platforms. Their role often involves integrating advertising technologies, optimizing ad delivery, and ensuring compliance with privacy regulations. Adtech Engineers collaborate with product managers, data scientists, and marketers to deliver effective advertising solutions.

What are the key skills and qualifications needed to thrive as an Adtech Engineer, and why are they important?

To thrive as an Adtech Engineer, you need a solid background in computer science, programming (especially JavaScript, Python, or Java), and a clear understanding of digital advertising technologies and protocols. Familiarity with ad servers, programmatic platforms (like Google Ad Manager or The Trade Desk), SDKs, APIs, and industry certifications such as IAB Digital Ad Operations are highly valued. Strong problem-solving, communication, and collaboration skills help you navigate complex integrations and work effectively with product, sales, and analytics teams. These skills are essential to optimize ad delivery, ensure technical compliance, and drive successful advertising outcomes in a rapidly evolving ecosystem.
What are popular job titles related to Adtech Engineer jobs in Ohio? For Adtech Engineer jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Adtech Engineer jobs in Ohio look for? The top searched job categories for Adtech Engineer jobs in Ohio are:
Adtech Engineer jobs near you

Director Product Management (P111) - Kroger Advertising Platform

84.51°

Cincinnati, OH • On-site

$223K - $234K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 8 days ago

Job description

84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
84.51° follows a 5-day in-office work schedule to support collaboration, alignment, and team connection.
Join us at 84.51°!
Director, Product Management Kroger Advertising Platform
Summary:
The Director of Product Management will lead at scale, leveraging technology, product, and design expertise to address complex customer challenges while aligning with business objectives. This role requires a visionary leader with deep experience in building omnichannel activation platforms, stakeholder engagement, and the ability to oversee large, cross-functional teams. The Director will shape product vision, strategy, and innovation while ensuring scalable, engineering-ready solutions that integrate seamlessly with company platforms. They will also be accountable for evolving the organization's media and adtech capabilities, driving innovation across omnichannel activation, and establishing partnerships with platform and technology providers to deliver integrated solutions at scale. This leader will bring a strong product mindset paired with technical acumen, enabling them to drive the development of API-first platforms anchored in agentic interaction to enable seamless, user-friendly media buying and activation.
Responsibilities:
  • Product Vision and Strategy: Define and champion a long-term, business-level product vision for omnichannel activation. Ensure alignment with overarching business strategies and evolving client needs. Lead product discovery at scale and guide development of multi-year roadmaps.
  • Stakeholder Management: Build and manage relationships with senior stakeholders, influencing strategy and driving organizational change. Clearly communicate the business impact, client value, and ROI of major platform initiatives.
  • Product Development and Execution: Oversee end-to-end platform development across multiple workstreams. Ensure solutions are API-first, engineered for scale, and designed to integrate seamlessly with adtech and martech ecosystems. Prioritize platform features based on market trends, partner opportunities, customer needs, and business imperatives.
  • Team Leadership and Development: Lead, develop, and mentor a large team of product directors and product managers. Establish and scale best practices, attract and retain top talent, and foster a high-performing, innovative, and inclusive team culture.
  • Customer, Market, and Media Insights: Drive comprehensive research and analysis across media, adtech, and omnichannel activation trends. Translate industry shifts, consumer behavior, and technology advancements into actionable platform strategy.
  • Data-Driven Decision Making: Promote a data-driven culture, leveraging both quantitative and qualitative insights to inform strategy, measure performance, and iterate rapidly across portfolios.
  • Innovation and Culture: Serve as a champion for innovation in media and adtech. Ensure products are designed for API-first extensibility and agentic interaction, advancing the organization's position as a leader in omnichannel activation. Promote a culture of curiosity, creativity, and disciplined experimentation.
  • Cross-Functional Collaboration: Partner closely with commercial, technical, and platform leaders to align resources and integrate omnichannel activation at scale into client solutions. Drive cross-domain initiatives that require coordination and execution across multiple business areas.
  • Domain Expertise: Demonstrate deep expertise in media, adtech, and omnichannel platform development. Navigate complex partner ecosystems to scale offerings and deliver seamless, user-friendly media buying and activation experiences. Ensure products are engineered with technical precision while remaining client-ready and intuitive.

Qualifications, Skills, and Experience:
  • Proven experience leading large-scale product management organizations, including managing directors and senior product leaders.
  • Expertise in media and adtech platforms, with a record of delivering scalable, innovative omnichannel solutions.
  • Demonstrated success building and scaling API-first platforms with agentic interaction capabilities.
  • Strong stakeholder management and executive communication skills, with the ability to influence at the business level. Advanced problem-solving, critical thinking, and analytical skills.
  • Ability to plan and execute across multiple portfolios while navigating ambiguity and balancing competing priorities.
  • Excellent verbal and written communication skills; able to translate between business, technical, and media/adtech domains.
  • Technical acumen to lead advanced platform development, including APIs, integrations, and media activation solutions.
  • 10-15+ years of relevant experience, with significant leadership responsibility.
  • Bachelor's degree or equivalent experience; advanced degree preferred.

#LI-EB1
Pay Transparency and Benefits
  • The stated salary range represents the entire span applicable across all geographic markets from lowest to highest. Actual salary offers will be determined by multiple factors including but not limited to geographic location, relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data and cost of labor. In addition to salary, this position is also eligible for variable compensation.
  • Below is a list of some of the benefits we offer our associates:
    • Health: Medical: with competitive plan designs and support for self-care, wellness and mental health. Dental: with in-network and out-of-network benefit. Vision: with in-network and out-of-network benefit.
    • Wealth: 401(k) with Roth option and matching contribution. Health Savings Account with matching contribution (requires participation in qualifying medical plan). AD&D and supplemental insurance options to help ensure additional protection for you.
    • Happiness: Paid time off with flexibility to meet your life needs, including 5 weeks of vacation time, 7 health and wellness days, 3 floating holidays, as well as 6 company-paid holidays per year. Paid leave for maternity, paternity and family care instances.

Pay Range
$157,000-$273,750 USD

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