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Ads Measurement Jobs in Florida (NOW HIRING)

Lead Paid Media strategy across Google Ads and Microsoft Ads, including Paid Search, Performance ... Partner with analytics, creative, web, SEO, and client service teams to ensure accurate measurement ...

Lead Paid Media strategy across Google Ads and Microsoft Ads, including Paid Search, Performance ... Partner with analytics, creative, web, SEO, and client service teams to ensure accurate measurement ...

Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max ... Measure and monitor the Appspace website's health, performance, and conversion rates; share regular ...

Manage and allocate multi-channel paid media budgets across Google Ads (Search, Display, P-Max ... Measure and monitor the Appspace website's health, performance, and conversion rates; share regular ...

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Ads Measurement information

What is ads measurement?

Ads Measurement refers to the process of collecting and analyzing data to determine the effectiveness of advertising campaigns. It involves tracking metrics such as impressions, clicks, conversions, and return on investment (ROI) to understand how ads are performing and how they influence consumer behavior. Accurate ad measurement helps businesses optimize their marketing strategies, allocate budgets efficiently, and improve overall campaign results. Professionals in this field use tools and methodologies to attribute outcomes to specific ads and provide actionable insights for future campaigns.

What are the key skills and qualifications needed to thrive in ads measurement, and why are they important?

To thrive in Ads Measurement, you need strong analytical skills, a solid understanding of digital marketing concepts, and typically a degree in marketing, statistics, or a related field. Familiarity with analytics platforms such as Google Analytics, Facebook Ads Manager, and data visualization tools like Tableau, as well as experience with attribution modeling and measurement frameworks, is crucial. Attention to detail, problem-solving, and clear communication with stakeholders help professionals stand out in this role. These skills ensure accurate campaign analysis, actionable insights, and optimized advertising strategies aligned with business goals.

What are some common challenges faced by professionals in ads measurement roles, and how can they be addressed?

Professionals in Ads Measurement often encounter challenges such as ensuring data accuracy across multiple platforms, attributing conversions correctly, and staying updated with evolving privacy regulations. Addressing these challenges typically involves collaborating closely with data engineers, marketers, and product teams to align on measurement methodologies and data sources. Developing robust reporting frameworks and remaining adaptable to new tools and standards are also essential for success in this dynamic field.

What is the difference between Ads Measurement vs Digital Marketing Analyst?

AspectAds MeasurementDigital Marketing Analyst
Required CredentialsAnalytics certifications, data analysis skillsMarketing degrees, analytics knowledge
Work EnvironmentAdvertising agencies, media companiesBrands, marketing agencies
Industry UsageFocuses on ad performance metricsBroader marketing strategies
Search & Comparison IntentUnderstanding ad effectivenessOverall marketing analysis

Ads Measurement specialists focus specifically on analyzing the performance of advertising campaigns, emphasizing metrics like impressions, click-through rates, and ROI. Digital Marketing Analysts have a broader scope, including overall marketing strategies, content performance, and customer insights. While both roles require analytical skills and familiarity with data tools, Ads Measurement is more specialized in ad-specific metrics, whereas Digital Marketing Analysts handle a wider range of marketing data and strategies.

What are popular job titles related to Ads Measurement jobs in Florida?

For Ads Measurement jobs in Florida, the most frequently searched job titles are:

What cities in Florida are hiring for Ads Measurement jobs?

Cities in Florida with the most Ads Measurement job openings:

Infographic showing various Ads Measurement job openings in Florida as of August 2026, with employment types broken down into 88% Full Time, 6% Part Time, and 6% Contract. Highlights an 87% In-person, and 13% Remote job distribution.

Performance Marketing Specialist(Google Ads & Meta Ads)

Optimum7

Miami, FL • Remote

Full-time

Re-posted 6 days ago


Job description

Performance Marketing Specialist(Google Ads & Meta Ads)


Also known as: PPC Specialist | Paid Search Specialist-Paid Media

Location: Remote, anyone who can work according to ET time zone


About Optimum7

Optimum7 is a growth-focused digital marketing agency helping B2B and eCommerce brands scale through innovative marketing strategies and technology. Led by founder Duran Inci, with over 20 years of expertise in digital marketing and web development, we partner with ambitious businesses to drive measurable growth through data-driven marketing solutions.


We're looking for aPerformance Marketing Specialist who thrives on testing, optimizing, and scaling paid media campaigns that generate measurable business results. If you're passionate about performance marketing, data analysis, and continuous optimization, we'd love to hear from you.


What You'll Do

    • Plan, launch, optimize, and scale paid media campaigns across Google Ads and Meta Ads.
    • Manage campaigns focused on lead generation, brand awareness, customer acquisition, and revenue growth.
    • Monitor and optimize key performance metrics including CTR, CPC, CPA, ROAS, conversion rate, and overall campaign efficiency.
    • Build clear, actionable performance reports and turn data into strategic optimization opportunities.
    • Conduct keyword research, audience segmentation, competitor analysis, and market research to maximize campaign performance.
    • Continuously test ad copy, creatives, landing page strategies, bidding models, and audience targeting through structured A/B testing.
    • Collaborate closely with account managers, content strategists, designers, and marketing teams to align paid media with broader business objectives.
    • Support conversion tracking through Google Tag Manager (GTM) and work with internal teams to improve attribution and measurement.
    • Stay ahead of platform updates, industry trends, emerging ad formats, and best practices.

What We're Looking For

    • 2-4 years of hands-on experience managing Google Ads and Meta Ads campaigns.
    • Professional-level English communication skills, both written and spoken.
    • Strong analytical mindset with a passion for using data to improve campaign performance.
    • Experience creating performance reports and translating insights into actionable recommendations.
    • Familiarity with Google Tag Manager (GTM) and conversion tracking implementation.
    • A proactive, growth-oriented mindset with a willingness to experiment, learn, and continuously improve.

It's a plus if you have

    • Experience managing LinkedIn Ads, TikTok Ads, or other paid advertising platforms.
    • Google Ads and/or Meta Ads certifications.
    • Experience with Google Analytics 4 (GA4).
    • Previous experience running B2B lead generation campaigns.
    • Agency experience.

Why Join Optimum7?

  • Work remotely with an international team.
  • Manage campaigns across a diverse portfolio of B2B and eCommerce clients.
  • Join a collaborative, fast-moving environment that values innovation, experimentation, and measurable impact.
  • Expand your expertise while working alongside experienced professionals across marketing, PR, content, strategy, and technology.


If you're excited about building high-performing paid campaigns and making a measurable impact, we'd love to meet you.


Ready to Grow with Us?

If you're serious about growing fast in B2B sales and want a clear path to six figures, Optimum7 is where it happens.

Apply today and build your future in digital sales with the training, tools, and leadership to scale your skills and your career.