To thrive as an Account Development Representative (ADR), you need strong communication, prospecting, and research skills, often supported by a bachelor's degree in business or a related field. Familiarity with CRM systems like Salesforce, email automation tools, and sales engagement platforms is commonly required. Persistence, adaptability, and active listening are standout soft skills in this role. These abilities are crucial for effectively generating and qualifying leads, thereby supporting the sales team's growth objectives.