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Adobe Analytics Jobs in Madison, WI (NOW HIRING)

SwiftCruit

Director, Analytics

Oregon, WI · On-site

$173 - $216/hr

The Crown Is Yours As a Director, Product Analytics - iGaming, you'll lead the strategy and execution behind how we measure, optimize, and evolve the online casino experience across our iGaming ...

Abbott

Sr. Commercial Analytics Specialist

Madison, WI

$78K - $156K/yr

Position Overview The Senior Commercial Analytics Specialist is responsible for analyzing the performance of the brand and the execution of the commercial channels that propel the brand, by ...

Abbott

Sr. Commercial Analytics Specialist

Madison, WI · On-site

$78K - $156K/yr

Position Overview The Senior Commercial Analytics Specialist is responsible for analyzing the performance of the brand and the execution of the commercial channels that propel the brand, by ...

Abbott

Sr. Commercial Analytics Specialist

Madison, WI · On-site

$78K - $156K/yr

Position Overview The Senior Commercial Analytics Specialist is responsible for analyzing the performance of the brand and the execution of the commercial channels that propel the brand, by ...

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All JobsAdobe Analytics JobsAdobe Analytics Jobs in Madison, WI

Adobe Analytics information

See Madison, WI salary details

$61K

$124.8K

$176.4K

How much do adobe analytics jobs pay per year?

As of Aug 14, 2026, the average yearly pay for adobe analytics in Madison, WI is $124,812.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,800.00 and $154,700.00 per year, depending on experience, location, and employer.

What is an Adobe Analytics?

An Adobe Analytics job involves working with Adobe Analytics, a leading digital analytics platform, to track, analyze, and interpret website and app performance data. Professionals in this role use data insights to optimize user experiences, improve business strategies, and enhance marketing efforts. Responsibilities may include implementing tracking codes, creating reports and dashboards, and providing insights based on user behavior. Roles in this field can range from analysts to implementation specialists and consultants, often requiring expertise in data analysis, tag management, and reporting tools. Professionals typically work closely with marketing, development, and product teams to drive data-informed decisions.

What can you do with Adobe Analytics?

A professional working with Adobe Analytics can track and analyze website and app data to understand user behavior, measure marketing performance, and optimize digital experiences. They use tools like dashboards, reports, and segmentation to gather insights and support data-driven decision-making.

What does an Adobe Analytics do?

A typical day in an Adobe Analytics role involves gathering and analyzing website and marketing data, creating and sharing actionable reports, and collaborating with marketing, development, and UX teams to help optimize digital performance. You may spend time troubleshooting tracking issues, setting up new analytics tags, or customizing dashboards to highlight key business metrics. The role often requires balancing routine data monitoring with special analytics projects and responding to ad hoc requests from stakeholders. This dynamic environment lets you work closely with cross-functional teams, making your insights vital to shaping strategy and enhancing user experiences.

What are the key skills and qualifications needed for Adobe Analytics?

To thrive as an Adobe Analytics professional, you need a solid background in digital analytics, data interpretation, and web technologies, typically supported by a degree in marketing, data science, or a related field. Experience with Adobe Analytics tools, proficiency in tag management systems (like Adobe Launch), and relevant certifications (such as Adobe Certified Expert) are highly valuable. Strong analytical thinking, attention to detail, and effective communication skills set top performers apart in this role. Mastering these abilities enables you to deliver actionable insights that drive business decisions and optimize digital experiences.

What are popular job titles related to Adobe Analytics jobs in Madison, WI?

For Adobe Analytics jobs in Madison, WI, the most frequently searched job titles are:

What job categories do people searching Adobe Analytics jobs in Madison, WI look for?

The top searched job categories for Adobe Analytics jobs in Madison, WI are:

Adobe Analytics jobs near you
Infographic showing various Adobe Analytics job openings in Madison, WI as of August 2026, with employment types broken down into 86% Full Time, 7% Part Time, and 7% Contract. Highlights an 71% In-person, 4% Hybrid, and 25% Remote job distribution, with an average salary of $124,812 per year, or $60 per hour.

Senior Digital Marketing Data Analyst (Hybrid)

American Family Mutual Insurance Company

Madison, WI • On-site

$80K - $131K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 3 days ago

Job description

The Senior Digital Marketing Data Analyst will play a critical role in advancing measurement strategy and performance insights for Amfam.com and related digital experiences. You will be responsible for leveraging web analytics (primarily Google Analytics/GA4) and e-commerce performance data to inform decision-making, optimize customer journeys, and drive measurable business outcomes. You will leverage your analytical skills, digital measurement expertise, and business acumen, with the ability to translate data into actionable insights that improve conversion, engagement, and overall digital performance. You will report to the Senior Manager, Marketing.
In this flex office/home role, you will be expected to work a minimum of 10 days per month from either Madison, WI 53783 or Boston, MA 02110
Internal candidates are encouraged to apply and should review the internal mobility guidelines in the hybrid policy reference guide for more information on potential relocation.
We will not consider candidates who require current or future sponsorship for this position.
Position Compensation Range:
$80,000.00 - $131,000.00
Pay Rate Type:
Salary
Compensation may vary based on the job level and your geographic work location. Relocation support is offered for eligible candidates.
Primary Accountabilities
  • You will serve as a subject matter expert (SME) in Google Analytics (GA4), including implementation, configuration, troubleshooting, and reporting.
  • You will analyze digital performance across key metrics such as traffic, engagement, lead generation, conversion rates, and policy acquisition journeys.
  • You will collaborate with business partners in the development and delivery of key performance analysis and reporting.
  • You will own and optimize the measurement framework for Amfam.com, ensuring accurate tracking of user behavior, conversion funnels, and marketing performance.
  • You will ensure analysis and reporting accuracy and integrity and explain performance drivers and provide insights into performance trends.
  • You will collaborate cross-functionally with marketing, product, IT, data engineering, and leadership teams to communicate performance.
  • You will develop, test, and deploy automated reporting solutions and automated decision analytics to replace manual business processes.
  • You may be requested to complete other assignments or participate in projects based upon skills, achievements, or experience.

Specialized Knowledge & Skills Requirements
  • Proven experience managing web analytics platforms (e.g., Google Analytics, Content Square, Adobe Analytics), including implementation, configuration, and troubleshooting.
  • Demonstrated ability to audit, validate, and maintain data integrity across multiple analytics tools and digital properties.
  • Previous experience using web and digital analytics to evaluate online sales performance and inform revenue-driving optimization
  • Excellent communication and collaboration skills to work effectively with cross-functional teams, including IT, marketing, and product management.
  • Tableau experience
  • Travel requirements up to 10%.

#LI-Hybrid
Additional Information
  • To ensure a strong start, all employees participate in our New Employee Orientation during their first week. This experience is held in person at our Madison, WI Headquarters or one of our AmFam core locations to help you connect with our mission, meet key team members and build relationships that support your growth. At times, sessions may be delivered virtually based on scheduling and availability.
  • Offer to selected candidate will be made contingent on the results of applicable background checks
  • Offer to selected candidate is contingent on signing a non-disclosure agreement for proprietary information, trade secrets, and inventions
  • Sponsorship will not be considered for this position unless specified in the posting

We provide benefits that support your physical, emotional, and financial wellbeing. You will have access to comprehensive medical, dental, vision and wellbeing benefits that enable you to take care of your health. We also offer a competitive 401(k) contribution, a pension plan, an annual incentive, 9 paid holidays and a paid time off program (23 days accrued annually for full-time employees). In addition, our student loan repayment program and paid-family leave are available to support our employees and their families. Interns and contingent workers are not eligible for American Family Insurance Group benefits.
We are an equal opportunity employer. It is our policy to comply with all applicable federal, state and local laws pertaining to non-discrimination, non-harassment and equal opportunity. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.
American Family Insurance is committed to the full inclusion of all qualified individuals. If a reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please email AskHR@AmFam.com to request a reasonable accommodation.

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