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Ad Copy Writer Jobs (NOW HIRING)

Kaseya Careers

Content Writer

Franklin, TN

... ad copy, and video scripts * BA/BS degree in marketing, advertising or communications or equivalent work experience * 3+ Familiarity with AIO and SEO best practices Preferred qualifications

Fictiv

Marketing Content Writer

Oakland, CA

$75K - $110K/yr

Create compelling ad copy, landing pages, and promotional comms for marketing campaigns ... Passion for writing with an excellent portfolio of work * Excellent editorial, proofreading, and ...

Fictiv

Marketing Content Writer

$75K - $110K/yr

Create compelling ad copy, landing pages, and promotional comms for marketing campaigns ... Passion for writing with an excellent portfolio of work * Excellent editorial, proofreading, and ...

Fictiv

Marketing Content Writer

Chicago, IL

$75K - $110K/yr

Create compelling ad copy, landing pages, and promotional comms for marketing campaigns ... Passion for writing with an excellent portfolio of work * Excellent editorial, proofreading, and ...

Fictiv

Marketing Content Writer

San Francisco, CA

$75K - $110K/yr

Create compelling ad copy, landing pages, and promotional comms for marketing campaigns ... Passion for writing with an excellent portfolio of work * Excellent editorial, proofreading, and ...

Front Door Defense

$75K - $110K/yr

Create compelling ad copy, landing pages, and promotional comms for marketing campaigns ... Passion for writing with an excellent portfolio of work * Excellent editorial, proofreading, and ...

Hightouch

Growth Marketing Manager, Ad Studio

$140K - $180K/yr

You can write a blog post that takes a stance and earns attention, and ad copy that stops the scroll. * Analytical rigor: Deep comfort with funnel metrics, attribution, and experiment design. Ability ...

Auctane

Paid Search Manager

Austin, TX · On-site

Get hands-on in the platforms daily: writing ad copy and social creative briefs, structuring campaigns and ad groups/ad sets, setting and adjusting bids, and managing budgets at the campaign and ...

Auctane

Paid Search Manager

Austin, TX · On-site

Get hands-on in the platforms daily: writing ad copy and social creative briefs, structuring campaigns and ad groups/ad sets, setting and adjusting bids, and managing budgets at the campaign and ...

New

Clients Blackbox, Inc.

Demand Generation Lead

You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist ...

Clients Blackbox, Inc.

Paid Acquisition Lead

You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist ...

Clients Blackbox, Inc.

Paid Media Lead

$125K - $131K/yr

You will own a portfolio of client accounts, running bi-weekly calls, managing campaign performance, writing ad copy, and being the primary point of contact for your clients. You are the strategist ...

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Ad Copy Writer information

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How much do ad copy writer jobs pay per hour?

As of Sep 15, 2026, the average hourly pay for ad copy writer in the United States is $31.23, according to ZipRecruiter salary data. Most workers in this role earn between $29.57 and $32.93 per hour, depending on experience, location, and employer.

What does an ad copy writer do?

An Ad Copy Writer creates engaging and persuasive written content for advertisements across various platforms, such as print, digital, radio, and television. Their primary goal is to capture the audience’s attention and encourage them to take a specific action, like making a purchase or signing up for a service. They work closely with marketing teams and clients to develop messaging that aligns with brand values and campaign objectives. Ad Copy Writers must be creative, adaptable, and skilled in understanding target audiences to craft effective ad copy.

What are the key skills and qualifications needed to thrive as an ad copy writer, and why are they important?

To thrive as an Ad Copy Writer, you need strong writing skills, creativity, and a solid understanding of marketing principles, often supported by a degree in communications, marketing, or a related field. Familiarity with digital advertising platforms, content management systems, and analytics tools such as Google Ads and SEMrush is typically required. Attention to detail, adaptability, and the ability to meet tight deadlines are standout soft skills in this role. These skills ensure compelling, effective ad content that drives engagement and meets business goals in a highly competitive market.

How does an ad copy writer typically collaborate with designers and marketing teams during campaign development?

Ad Copy Writers work closely with designers and marketing teams to ensure that messaging and visuals align seamlessly for each campaign. This collaboration usually involves brainstorming sessions, sharing creative briefs, and revising copy based on feedback from both design and marketing perspectives. Ad Copy Writers often participate in regular meetings to review campaign goals, adapt messaging for different platforms, and refine content to meet brand guidelines. Clear communication and flexibility are key, as priorities can shift quickly in fast-paced advertising environments.

What is the difference between Ad Copy Writer vs Content Writer?

AspectAd Copy WriterContent Writer
Primary FocusCreating persuasive advertising copy to drive salesProducing informative or engaging content for various platforms
Skills NeededPersuasive writing, marketing knowledge, creativityResearch, storytelling, SEO understanding
Work EnvironmentAdvertising agencies, marketing teamsBlogs, websites, media outlets
CredentialsTypically a degree in marketing, communications, or related fieldsDegree in journalism, communications, or related fields

Ad Copy Writers focus on crafting compelling ads to promote products or services, often working in marketing or advertising settings. Content Writers create a variety of written content for online and offline platforms, emphasizing information and engagement. While both roles require strong writing skills and some marketing knowledge, their primary goals and outputs differ significantly.

Are ad copy writers still in demand?

Ad copy writers are still in demand as businesses continue to prioritize compelling advertising content across digital and traditional media. Strong writing skills, familiarity with marketing strategies, and experience with tools like SEO are valuable for this role, which often offers freelance or full-time opportunities.

How much does an advertising copywriter make?

The average salary for an advertising copywriter in the United States ranges from $50,000 to $85,000 per year, depending on experience, location, and industry. Entry-level positions typically start around $40,000, while experienced professionals or those working in major markets can earn over $100,000 annually.
More about Ad Copy Writer jobs

What are popular job titles related to Ad Copy Writer jobs?

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Ad Copy Writer jobs near you
Infographic showing various Ad Copy Writer job openings in the United States as of September 2026, with employment types broken down into 78% Full Time, 11% Part Time, and 11% Contract. Highlights an 56% In-person, and 44% Remote job distribution, with an average salary of $64,959 per year, or $31.2 per hour.

Marketing Content Writer

Lehi, UT • On-site

Higginbotham Insurance Agency
See more jobs at Higginbotham Insurance Agencyexternal

Full-time

Re-posted 6 days ago

Key responsibilities

  • Write, edit, and publish long-form marketing content such as websites, landing pages, blogs, articles, email campaigns, advertisements, and sales support materials.

  • Own the social media content process, including ideation, copywriting, graphic and video creation, scheduling, and publishing across multiple platforms.

  • Apply SEO best practices, stay current on social media trends, and monitor content performance to optimize reach and engagement.

Job description

Position Summary: The Marketing Content Writer is primarily responsible for developing, writing, editing, and publishing long-form marketing content - including websites, landing pages, blogs, articles, email campaigns, advertisements, and sales support materials - for our brands and specialty program business. We're interested in candidates with a journalism or reporting background: people who know how to research a topic, find the angle that matters, and write clean, accurate, engaging copy on deadline. Depending on team needs, this role may also contribute to social media content (copy, light graphics, or scheduling support), so familiarity with social platforms is a plus, but writing is the core of the job.
This position collaborates closely with the Digital Marketing and Program Management teams to produce clear, accurate, on-brand content that drives traffic, builds engagement, grows audience, and supports lead generation and conversion goals.
Essential Tasks:
Content Creation & Copywriting
  • Write, edit, and refresh copy for websites, landing pages, blogs, articles, email campaigns, ad copy, print collateral, partner assets, and related marketing materials.
  • Develop clear, audience-focused messaging that reflects brand standards while supporting awareness, engagement, and conversion goals.
  • Research and translate insurance concepts, product features, and program differentiators into clear, compelling content for external audiences.
  • Interview subject matter experts, clients, and program stakeholders to source accurate, credible details for articles and campaign content.
  • Support content needs for specialty program launches, campaign updates, and ongoing promotional initiatives.

Social Media Content Creation & Ownership
  • Own the social media content process end-to-end: ideation, copywriting, graphic and video creation, and scheduling/publishing.
  • Write and design social posts across platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts) for multiple brands and specialty program lines.
  • Develop post concepts and reusable templates that keep content fresh, on-brand, and efficient to produce at volume.
  • Create graphics and short-form video/motion content using design and editing tools appropriate to each platform.
  • Schedule and publish content using Agorapulse or native platform scheduling tools, maintaining an organized content calendar.
  • Tailor tone, format, and messaging for each platform and target audience rather than repurposing one post across all channels.
  • Create guest/promotional posts for partner organizations to publish on their own social media profiles.

SEO, Trends & Optimization
  • Apply on-page SEO best practices and keyword guidance to improve discoverability and content performance.
  • Stay current on social media trends, platform algorithm changes, formats, and best practices, and proactively bring new ideas to the team.
  • Apply platform-specific best practices (hashtags, captions, posting cadence, accessibility) to improve reach and engagement.
  • Help maintain editorial and social content calendars, content priorities, and publication timelines aligned with marketing campaigns.
  • Review, proofread, and refine content for grammar, clarity, tone, accuracy, and brand consistency.
  • Monitor performance indicators such as traffic, engagement, search rankings, follower growth, click-through, and conversion signals, and recommend content updates based on insights.
  • Support A/B testing of post copy, creative, and formats, and campaign variations, to continually improve results.

Collaboration & Content Support
  • Partner with marketers, subject matter experts, designers, and program stakeholders to gather inputs and produce effective content.
  • Support Digital Marketing with copy for nurture journeys, campaign assets, calls to action, product launches, and A/B testing variations.
  • Assist with content for sales enablement, external publications, event materials, and other audience-facing communications as needed.
  • Maintain organized workflows and content calendars across multiple assignments, brands, products, and partners in a fast-paced environment.

Core Competencies:
  • Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
  • Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
  • Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
  • Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
  • Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
  • Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
  • Dependability: Acknowledgment of the importance of being present and punctual
  • Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
  • Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
  • Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment

Experience and Education:
  • 2-4 years of experience in journalism, reporting, content writing, copywriting, or a related marketing communications role.
  • Demonstrated experience creating content for blogs, websites, emails, ads, landing pages, or similar long-form formats.
  • Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and format for different audiences and channels.
  • Bachelor's degree in Journalism, Communications, English, Marketing, or a related field preferred.
  • Experience with B2B, service-based, or regulated industries is helpful but not required.
  • Experience writing for newspapers, magazines, trade or industry publications is a plus.
  • Familiarity with social media platforms, content formats, or scheduling tools is a plus, but not required.

Licensing and Credentials:
  • Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
  • Completion of relevant training or coursework as determined by the company upon hire.

Systems:
  • Experience with website content management systems (CMS) preferred.
  • Familiarity with SEO tools, keyword research, and basic web analytics.
  • Proficiency with standard productivity and collaboration tools (e.g., Microsoft Office, Google Workspace, project management platforms).
  • Experience with social media scheduling platforms (e.g., Agorapulse) or basic design tools (e.g., Canva) is a plus, but not required.

Physical Requirements:
  • Ability to lift twenty-five pounds.
  • Frequent use of vision to read documents and computer screens.
  • Frequent use of hearing and speech to communicate by phone and in person.
  • Repetitive hand movements, including typing and writing.
  • Ability to sit, stand, walk, bend, reach, and stretch as needed.
  • Occasional travel may be required for client meetings or industry events.

Notice to Recruiters and Staffing Agencies: To protect the interests of all parties, Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham. Please do not contact our team members or send unsolicited potential placements.
*Applications will be accepted until the position is filled
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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