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Activation Jobs in Washington (NOW HIRING)

Site Activation Lead

Gaithersburg, MD · On-site

$107K - $195K/yr

Site Activation Lead responsibilities: • Coordinate all activities, communication, and planning efforts directly with FAA and Leidos personnel. • Site activation lead site related activities ...

Site Activation Lead

Gaithersburg, MD · On-site

$107K - $195K/yr

Site Activation Lead responsibilities: Coordinate all activities, communication, and planning efforts directly with FAA and Leidos personnel. Site activation lead site related activities related to ...

The Role The Regional Activation Manager will report to the Manager, Regional Marketing. This role is expected to provide day-to-day tactical marketing support and serve as the "feet on the street ...

New

Site Activation Lead

Gaithersburg, MD · On-site

$107K - $195K/yr

Site Activation Lead responsibilities: • Coordinate all activities, communication, and planning efforts directly with FAA and Leidos personnel. • Site activation lead site related activities ...

Site Activation Lead responsibilities: Coordinate all activities, communication, and planning efforts directly with FAA and Leidos personnel. Provide daily status to include but not be limited to ...

Site Activation Lead

Gaithersburg, MD · On-site

$87K - $157K/yr

Site Activation Lead responsibilities: • Coordinate all activities, communication, and planning efforts directly with FAA and Leidos personnel. • Provide daily status to include but not be ...

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Activation information

See Washington salary details

$23.6K

$63.8K

$147.6K

How much do activation jobs pay per year?

As of Aug 30, 2026, the average yearly pay for activation in Washington is $63,846.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,409.00 and $69,251.00 per year, depending on experience, location, and employer.

What are activation roles in a company?

Activation roles typically focus on driving customer engagement and ensuring new users or clients successfully adopt a company's product or service. People in activation jobs work to optimize the onboarding process, educate users, and help them achieve early success, which increases the likelihood of long-term retention. This role often involves collaboration with sales, marketing, and product teams to create seamless experiences and address any barriers to customer activation.

What are the key skills and qualifications needed to thrive as an activation specialist?

To thrive as an Activation Specialist, you need strong project management, marketing strategy, and client relationship skills, often supported by a degree in marketing, communications, or business. Familiarity with CRM platforms, event management software, and data analytics tools is typically required. Creativity, attention to detail, and excellent interpersonal communication set top performers apart in this role. These skills are essential for efficiently executing campaigns, ensuring client satisfaction, and driving successful brand activations.

What are some typical challenges faced by professionals in activation roles, and how can they be addressed?

Professionals in activation roles often face the challenge of coordinating cross-functional teams and aligning stakeholders around campaign goals and timelines. They must manage shifting priorities and adapt quickly to changes in client or market demands. Effective communication, strong project management skills, and a proactive approach to problem-solving are essential to overcoming these challenges. Building strong relationships with internal teams and clients can also help streamline processes and ensure successful campaign execution.

What is the difference between Activation vs Customer Service Representative?

AspectActivationCustomer Service Representative
Required CredentialsBasic certifications, onboarding trainingCustomer service training, communication skills
Work EnvironmentField or office-based, client-facingCall centers, retail, office settings
Employer & Industry UsageTelecom, tech, retailRetail, telecom, service industries
Common Search & ComparisonActivation roles focus on onboarding and setupCustomer service roles focus on support and issue resolution

Activation roles primarily involve onboarding new clients or users, ensuring products or services are set up correctly. Customer Service Representatives handle ongoing support, addressing customer inquiries and resolving issues. While both roles require strong communication skills, Activation is more focused on initial setup, whereas Customer Service is about ongoing customer engagement.

What is an activation job?

An activation job involves engaging customers or users to promote a product, service, or event, often through direct interaction or demonstrations. It typically requires strong communication skills and may involve working in marketing, sales, or event environments to generate interest and participation.

What are the most commonly searched types of Activation jobs in Washington?

The most popular types of Activation jobs in Washington are:

Infographic showing various Activation job openings in Washington as of August 2026, with employment types broken down into 82% Full Time, 8% Part Time, 2% Temporary, and 8% Contract. Highlights an 77% Physical, 5% Hybrid, and 18% Remote job distribution, with an average salary of $63,846 per year, or $30.7 per hour.

Senior Director, Social Activation

Washington, DC • On-site

NOBODY
Marketing • 11 - 50 employees

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 hours ago


Job description

NOBODY is a social-first agency built for complex challenges, serving leading brands, nonprofits, and the Fortune 500, with deep work across AI, cybersecurity, defense, F1, education, and other sectors defining what's next. We believe social is everybody's business: it shapes the signals, decisions, and actions moving across an entire organization. Our average client partnership lasts more than five years because we operate as a true extension of our clients' teams.

All of it moves through three disciplines. Insights surfaces the opportunities and threats that shape decisions, grounded in real conversations, not assumptions. Strategy maps those insights to our clients' internal stakeholders, driving the decisions that shape the brief. Activation brings that brief to life in market. We're hiring a senior leader to help guide and evolve that discipline.

THE ROLE

Activation is where NOBODY translates strategy into impact. It is the discipline where the work goes live. You will lead an established, multidisciplinary team spanning campaign strategy, social-first creative, creator and influencer partnerships, paid media, and content production. You will be accountable for the quality, execution, and performance of activation work across a portfolio of clients, ensuring every deliverable reflects NOBODY's standards.

Your job is not to build this practice from scratch. It is to strengthen it, improve how it operates, and help scale what already works. You will partner closely with Insights and Strategy leadership to ensure activation work is intelligence-led, strategically grounded, and executed at a consistently high level.

You will serve as a senior client advisor, leading engagements, guiding teams through complex challenges, and helping clients translate strategy into outcomes in market. You will also work closely with the Managing Director, Activation to shape the future of the practice. That includes contributing to business development efforts, helping evolve our activation offerings and methodologies, identifying opportunities for innovation, and strengthening how Activation operates across the agency. We're looking for someone who wants to help build the discipline, not just deliver the work. 

WHAT YOU'LL OWN

Client Delivery

Oversee senior client relationships from scope through delivery. Ensure activation work meets NOBODY's standards for quality, performance, and client experience. Lead complex engagements, proactively identify risks and opportunities, and serve as a trusted advisor to senior stakeholders. 

Campaign Strategy

Partner with Insights and Strategy to translate intelligence into activation plans. Guide the development of social-first campaigns, grassroots advocacy programs, community engagement efforts, and real-time response strategies. Ensure audience, channel, messaging, sequencing, and measurement decisions are aligned and effective.

Social-First Creative

Lead a creative team that understands how narratives form and spread across modern platforms. Maintain a standard for work that is platform-native, audience-aware, and built for participation. 

Creators & Influencers

Oversee creator and influencer programs, ensuring recommendations are aligned to client objectives and grounded in credibility, relevance, and performance. Continue evolving how NOBODY approaches creator engagement across industries and use cases.

Paid Media

Guide paid media strategy across client engagements. Ensure targeting, measurement, testing, and investment decisions support broader client objectives while maintaining strong operational discipline. 

Content

Lead the teams responsible for owned social content, executive visibility programs, employee advocacy initiatives, and real-time activation. Ensure content is strategically aligned and executed with consistency across clients.

Team Leadership

Manage, develop, and retain Activation team members. Establish clear standards, coach emerging leaders, improve delivery processes, and create an environment where strong work can scale. Help identify capability gaps and contribute to hiring, onboarding, and professional development efforts. 

Practice Development 

Partner with the Managing Director, Activation on business development, activation offerings, and new growth opportunities. Contribute to the evolution of NOBODY's activation methodologies, frameworks, and points of view. Identify emerging platform shifts, technologies, tools, and operating models that can improve client outcomes and strengthen the practice. Help develop scalable processes, standards, and ways of working that increase the effectiveness of the Activation team. 

WHO YOU ARE

  • 8-12 years leading integrated, social-first campaigns within an agency, consultancy, or in-house environment.

  • Experience leading activation work in complex, stakeholder-rich environments preferred, including B2B, corporate affairs, technology, trade associations, public affairs, advocacy, or reputation-driven communications. You're comfortable operating in categories where trust, influence, and narrative matter as much as awareness, and where the audience extends far beyond consumers.

  • Proven experience leading multidisciplinary teams spanning strategy, creative, content, creators, and media.

  • Deep understanding of modern social platforms, creator ecosystems, paid media, and audience behavior.

  • Strong client leadership skills with experience advising senior stakeholders through complex communications, reputation, or marketing challenges.

  • Able to independently lead large engagements from planning through execution while maintaining high standards for quality and performance.

  • Strong operator who can improve processes, scale teams, and create clarity across complex workstreams.

  • Analytically grounded and comfortable using performance data and intelligence to guide decisions.

  • A bias for action. You move quickly, solve problems, and proactively improve the work around you.

  • An excellent people leader who develops talent, raises standards, and creates accountability without creating bureaucracy. 

WHAT SUCCESS LOOKS LIKE

  • Activation teams produce consistently excellent work across clients, channels, and disciplines.

  • Clients view you as a trusted advisor and rely on your judgment during high-stakes moments. 

  • Engagements run smoothly, profitably, and with minimal leadership intervention.

  • Teams grow stronger under your leadership and emerging leaders develop into future practice leaders.

  • Insights, Strategy, and Activation work together seamlessly because of your partnership and influence. 

  • Activation methodologies, processes, and standards improve because of your contributions. 

  • New business teams actively seek your involvement because your perspective increases win rates and client confidence.

  • The Activation practice is stronger, more scalable, and better positioned for growth because of the systems, talent, and ideas you've helped build. 

  • You operate with significant independence and ownership, creating leverage for the Managing Director and agency leadership rather than dependency on them.

About NOBODY

NOBODY is a social-first agency built for complex challenges, serving leading brands, nonprofits, and the Fortune 500, with deep work across AI, cybersecurity, defense, F1, education, and other sectors defining what's next. We believe social is everybody's business: it shapes the signals, decisions, and actions moving across an entire organization. Our average client partnership lasts more than five years because we operate as a true extension of our clients' teams.

Benefits

- Health, dental, and vision coverage 

- 401(k) with employer match up to 4%

- Paid parental leave for birthing and non-birthing parents

- 20 PTO days per year