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Account Development Associate Jobs in Unionville, ON

Key Account Associate, ON

Toronto, ON · On-site

CA$57K - CA$96K/yr

Key Account Associate, ON Level: L6 Location: Toronto Function: Sales - Liquor Control Boards ... Support with the development and ownership of the annual account plan for Ontario, aligned to ...

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Account Development Associate information

What is an account development associate?

An Account Development Associate is a sales professional responsible for identifying and qualifying potential business opportunities and leads for their company. They typically work closely with the sales and marketing teams to research prospects, initiate contact, and nurture relationships to create qualified sales opportunities. Their goal is to help drive revenue growth by building a strong pipeline of potential clients for account executives or sales managers to pursue. This role often involves a mix of phone outreach, email communication, and use of CRM tools to track interactions and progress.

How does an account development associate typically collaborate with sales and marketing teams?

As an Account Development Associate, you play a crucial role in bridging the gap between sales and marketing teams. You'll often work closely with marketing to understand current campaigns and leverage qualified leads, while partnering with sales to ensure a smooth handoff of prospects and provide feedback on lead quality. Regular communication, attending team meetings, and using shared CRM tools are common practices to align goals and strategies. This collaboration helps drive consistent messaging and increases the chances of converting leads into long-term clients.

What are the key skills and qualifications needed to thrive as an account development associate, and why are they important?

To thrive as an Account Development Associate, you need strong communication, lead generation, and sales prospecting skills, typically supported by a bachelor's degree in business or a related field. Familiarity with CRM software such as Salesforce and proficiency in using sales automation and lead-tracking tools are essential. Outstanding interpersonal skills, resilience, and a proactive attitude help you build relationships and overcome objections. These skills and qualities are crucial for consistently generating qualified leads and contributing to the success of the sales team.

What is the difference between Account Development Associate vs Sales Development Representative?

AspectAccount Development AssociateSales Development Representative
Primary FocusBuilding and nurturing existing client accounts, expanding relationshipsGenerating new leads and qualifying prospects
Required SkillsAccount management, communication, relationship-buildingProspecting, cold calling, lead qualification
Work EnvironmentClient-facing, account management teamsSales teams, outreach-focused
Common Industry UsageTech, SaaS, B2B servicesTech, SaaS, B2B sales

While both roles involve client interaction, the Account Development Associate primarily focuses on existing accounts and relationship growth, whereas the Sales Development Representative concentrates on generating new leads and initial outreach. Understanding these differences helps candidates and employers align expectations and responsibilities effectively.

Key Account Associate, ON

DIAGEO PLC

Toronto, ON • On-site

CA$57K - CA$96K/yr

Full-time

Posted 21 days ago


Key responsibilities

  • Support the development and ownership of the annual account plan for Ontario, aligned with channel priorities and customer dynamics.

  • Manage customer relationships, conduct meetings, resolve issues, and perform performance reviews with liquor board stakeholders.

  • Track sales, distribution, listing, promotion, and activation performance, and recommend corrective actions.


Diageo rating

8.7

Company rating: 8.7 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

26th of 444 rated food and drinks producers


Job description

Job Description :

Title: Key Account Associate, ON

Level: L6

Location: Toronto

Function: Sales - Liquor Control Boards

Manager: Key Account Manager, ON

________________________

ROLE PURPOSE:

Support key account management for Ontario within the Liquor Control Boards channel, building strong customer relationships, province-specific account plans, and execution routines that deliver Diageo Canada commercial priorities.

KEY RESPONSIBILITIES:

  • Support with the development and ownership of the annual account plan for Ontario, aligned to national LCB channel priorities and provincial customer dynamics.
  • Manage customer relationships, meetings, issue resolution, performance reviews, and follow-up with relevant liquor board stakeholders.
  • Partner with CSP, Marketing, Supply, Finance, and Customer Marketing & Operations to execute assortment, innovation, pricing, activation, and service priorities.
  • Track sales, distribution, listing, service, promotion, and activation performance and recommend corrective actions.
  • Translate brand and channel selling stories into customer-specific plans, materials, and execution requirements.
  • Coordinate with On Premise and Private Retail teams where provincial market dynamics require collaboration.
  • Ensure account activity follows regulatory, compliance, customer, and internal governance requirements.

Key Outputs:

  • Annual account plan and customer relationship plan for Ontario.
  • Customer meeting materials, action logs, and performance review decks.
  • Listing, assortment, innovation, pricing, activation, and service execution plans.
  • Opportunity/risk trackers and corrective action recommendations.
  • Cross-functional inputs for AOP, demand planning, and customer marketing.

QUALIFICATIONS/EXPERIENCE REQUIRED:

  • 3+ years of sales, key account, customer management, category, or commercial experience.
  • Understanding of LCB/provincial liquor board dynamics or comparable regulated customer environments preferred.
  • Strong relationship management, negotiation, account planning, analytics, and presentation skills.
  • Ability to coordinate cross-functional partners and manage province-specific priorities.
  • Comfort with travel and customer engagement as required by the territory.

Working with Us

Compensation Range: $57,750.00 CAD - $96,250.00 CAD

This posting is being published in relation to a currently existing vacancy.

Please note that Diageo uses artificial intelligence in the recruitment process as that term is defined under O. Reg 476/24.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Downtown Toronto

Additional Locations :

Job Posting Start Date :

2026-07-16

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