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Amazon Web Services is seeking a results-driven Sr. Account-Based Marketing (ABM) Marketing Manager for the Retail and Consumer Goods (RCG) Industry to design and execute high-impact ABM programs for enterprise customers within a designated field territory and deliver the industry's largest activations and programs. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives.
The Sr

Account-Based Marketing Manager will own the end-to-end execution of select RCG ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns, events, and executive programs that accelerate pipeline and revenue growth. This role requires project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio

Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.
Key job responsibilities
Design and execute territory-specific ABM campaigns (1:1, 1:few) for a select subset of our RCG accounts that align with global frameworks and drive measurable business impact
Build and maintain relationships with sales teams to understand account priorities and translate them into effective marketing programs
Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization
Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
Drive operational excellence through standardized processes, documentation, and best practices
Track and report on program performance, using data to optimize and scale successful approaches
Manage program budgets effectively, demonstrating frugality while maximizing impact
Collaborate with global ABM community to share learnings and adopt proven practices
Success Measures:
Pipeline influence and revenue contribution from ABM accounts
Account engagement metrics and program ROI
Sales team satisfaction scores
Program execution quality and timeliness
Process improvement and best practice contributions
A day in the life
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences

Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn't followed a traditional path, or includes alternative experiences, don't let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating - that's why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony

Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there's nothing we can't achieve in the cloud.
Inclusive Team Culture
Here at AWS, it's in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences

Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.