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Senior Digital Media Specialist

Agency 15 | Buffalo, NY / Chicago, IL

Full-time | Hybrid | Reports to Director of Digital Strategy

About Agency 15

Agency 15 is a full-service advertising and marketing agency headquartered in Buffalo, NY. We partner with clients across multiple verticals to build brands, drive demand, and deliver measurable results. Our team of 25 combines strategic thinking with hands-on craft, and we move fast without losing sight of the work.

We believe great media work starts with a clear business objective and ends with measurable outcomes. We're looking for someone who thinks the same way.

The Role

We're hiring an experienced Senior Digital Media Specialist to lead the planning, execution, and optimization of paid digital campaigns across our client portfolio. This is a hands-on role: you'll be in the platforms every day, building campaigns, pulling levers, and squeezing performance through strategic decisions. You'll also sit at the table during strategy and planning conversations, partnering with account leads, creative, and analytics to make sure media decisions ladder up to client business goals.

This person is the engine behind every paid media program we run. You'll own campaign performance from kickoff to reconciliation, and you'll be the agency's go-to expert on what's working, what's changing, and where we should be placing our clients' next dollar.

What You'll Do

Campaign Strategy & Planning

• Translate client business objectives into media plans that include channel mix, budget allocation, audience targeting, and KPIs.
• Recommend the right platforms and tactics for each campaign search, social, programmatic display/video, CTV, native, and emerging channels.
• Partner with account leads and strategists to develop integrated media recommendations that align with broader marketing and brand strategies.
• Build flowcharts, budget pacing schedules, and forecasts that give clients confidence in our approach.

Hands-On Campaign Execution

• Build, launch, and manage paid campaigns directly in Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and (as needed) Snapchat, Pinterest, TikTok, and other platforms.
• Run programmatic campaigns through StackAdapt and Simpli.fi, including audience builds, creative trafficking, and performance tuning.
• Set up and manage tracking infrastructure: pixel placement, conversion events, UTM frameworks, server-side tagging where applicable, and platform-specific tracking (Meta CAPI, Google Enhanced Conversions, LinkedIn Insight Tag, etc.).
• Coordinate creative trafficking with the creative team sizing specs, version management, and creative rotation.

Optimization & Performance

• Continuously optimize live campaigns based on performance data bids, budgets, audiences, placements, creative, and landing experience.
• Run structured A/B tests and document learnings that compound across the agency.
• Build and maintain reporting that ties media performance back to client business outcomes, not just platform metrics.
• Identify performance issues early and bring solutions, not just problems, to account and client conversations.

Vendor & Rate Management

• Negotiate rates, added value, and make-goods directly with vendors and platform reps.
• Manage relationships with platform partners and stay current on beta opportunities and product changes.
• Vet new platforms, tools, and partners; recommend additions to our stack when there's a clear case for them.

Finance & Reconciliation

• Partner with the finance department on monthly billing, reconciliations, and budget tracking.
• Maintain accurate records of spend across platforms and clients.
• Flag pacing issues, billing discrepancies, and budget risks proactively.

Team Collaboration

• Work closely with account, creative, strategy, and analytics teammates to deliver integrated work.
• Brief creative on platform requirements and performance signals from past campaigns.
• Contribute to new business pitches with media recommendations, benchmarks, and forecasts.
• Share knowledge across the team we want this person to raise the floor of media literacy at Agency 15.

What We're Looking For

Required Experience

• 4+ years of hands-on digital media buying experience, ideally in an agency environment.
• Demonstrated expertise across Google Ads (Search, Display, YouTube, Performance Max), Meta Ads Manager, and LinkedIn Campaign Manager.
• Programmatic experience in DSPs StackAdapt and Simpli.fi preferred; experience with The Trade Desk, DV360, or similar is welcome.
• Working knowledge of secondary platforms: Snapchat, Pinterest, TikTok, and the ability to ramp up on new platforms quickly.
• Strong grasp of tracking and measurement: GTM, GA4, pixel implementation, conversion APIs, and attribution fundamentals.
• Comfortable working across both B2B and B2C clients, and across both lead generation and brand campaigns.

How You Work

• You think business-first. You ask what we're trying to achieve before you ask what we're trying to spend.
• You're genuinely hands-on. You're ready to jump right in and start building.
• You're organized and accountable. Pacing reports, reconciliations, and tracking documentation.
• You're a clear communicator. You can explain why a campaign is performing the way it is to a teammate, an account lead, or a client without hiding behind jargon.
• You're naturally curious about what's changing in digital media and bring those ideas back to the team.
• You take ownership. When something breaks or underperforms, you lead the fix.

Nice to Have

• Google Ads and Meta certifications.
• Experience with CTV/OTT buying.
• Familiarity with CRM and marketing automation platforms (HubSpot, Salesforce, Klaviyo) and how they connect to paid media.
• Experience presenting performance and recommendations directly to clients.

What We Offer

• Salary range: $65,000 $85,000 annually, commensurate with experience, depth of programmatic expertise, and platform certifications.
• Comprehensive health, dental, and vision benefits.
• 401(k) with company contribution.
• Paid time off and paid holidays.
• Hybrid work flexibility from our Buffalo, NY office.
• Professional development support, including platform certifications and ongoing training.
• A team that takes the work seriously and each other less so.

How to Apply

Submit your resume through our BambooHR careers page using the link below. Along with your resume, please include a short note telling us about a campaign youre proud of what the objective was, what you did, and what the result was. Bonus points if you tell us where youd start if you inherited a Google Ads account that was clearly underperforming.

Agency 15 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.