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Job Overview

The Franchise Sales Associate at GBC Food Services, LLC plays a pivotal role in expanding our brand through the sale of franchise opportunities. This position is responsible for identifying, cultivating, and closing new franchise sales while working with potential franchisees from the initial inquiry through the franchise agreement signing.

This is an outside sales position, requiring the majority of time spent traveling and conducting in-person sales at client locations, trade shows, industry events, and other off-site venues. The ideal candidate is a proactive sales professional with strong relationship-building skills, a strategic sales approach, and an ability to work independently.

Key Responsibilities

• Conduct franchise sales primarily outside the office, meeting potential franchisees at their locations, industry events, and networking functions.
• Spend at least 50% of working hours conducting in-person sales activities away from the company’s office, including travel within assigned territories.
• Identify and target prospective franchisees through various channels such as networking, referrals, cold outreach, and direct field sales.
• Present and sell franchise opportunities at off-site locations through meetings, presentations, and industry events.
• Qualify leads by assessing financial capability, business experience, and alignment with franchise values and objectives.
• Address inquiries, provide in-depth franchise information, and overcome objections to drive sales.
• Guide qualified prospects through the franchise acquisition process, including application, due diligence, and contractual agreements.
• Maintain strong relationships with potential and existing franchisees, ensuring continued engagement.
• Utilize CRM software to document field activities, sales interactions, and progress in the pipeline.
• Prepare sales reports tracking lead conversion rates, revenue, and key performance metrics.
• Collaborate with internal teams to ensure seamless onboarding for new franchisees.
• Stay informed on franchise regulations and industry trends to effectively educate and advise prospects.

Competencies

• Proven ability to work independently in a field-based sales role.
• Strong sales, negotiation, and closing skills.
• Excellent verbal and written communication abilities with an ability to persuade and influence.
• High level of professionalism and ethics when representing the company.
• Strong organizational and follow-up skills.
• Ability to problem-solve and adapt in dynamic sales situations.

Required Skills/Abilities

• Demonstrated success in an outside sales role, preferably in franchise sales, recruiting, or a related field.
• Experience conducting in-person sales meetings and managing an independent sales territory.
• Experience with cold calling, lead generation, and building new customer relationships.
• Understanding of franchising laws and regulations or willingness to learn.
• Ability to analyze financial data to assess potential franchisee qualifications.
• Proficiency in CRM software, Microsoft Office Suite, and virtual sales tools.
• Proven track record of meeting or exceeding sales targets.

Education and Experience

• Bachelor’s degree in business, marketing, or a related field preferred.
• Minimum of two years of outside sales experience with proven results, preferably in franchise sales or recruitment.

Physical Requirements

• This role requires frequent travel to meet with prospects, attend trade shows, and conduct market research.
• Must be comfortable working outside of a traditional office environment for the majority of working hours.
• Flexibility to work outside standard business hours, including evenings and weekends, to accommodate prospective franchisees.

Work Environment

• Field-based role with frequent travel required.
• Office-based administrative work as needed.
• Frequent use of technology for communication, presentations, and reporting.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties may change at any time with or without notice.

Equal Opportunity Statement

GBC Food Services, LLC is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Military Applicants

We value the skills and experience military veterans bring to our team. We support the hiring of returning service members and military spouses.