Paid Media Manager
$115K - $120K/yr
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and ... Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the ...
Quick apply

$115K - $120K/yr
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and ... Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the ...
Quick apply
$115K - $120K/yr
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and ... Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the ...
Lehi, UT · On-site
$115K - $120K/yr
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and ... Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the ...
Lehi, UT · On-site
$115K - $120K/yr
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and ... Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the ...
$115K - $120K/yr
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and ... Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the ...
$115K - $120K/yr
Pattern accelerates brands on global ecommerce marketplaces leveraging proprietary technology and ... Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the ...
Set up and launch paid campaigns primarily across TikTok DTC and TikTok Shop, with additional support on Meta (Facebook/Instagram), aligned with brand objectives and target audiences.
Develop and brief ad creatives (video assets, UGC-style content, copy, calls-to-action) built first for TikTok's platform, trends, and native formats — with Meta adaptations as needed.
Optimize live campaigns to maximize ROI by adjusting targeting, creatives, bids, and placements across TikTok and Meta.
Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates at both the platform and account level.
Conduct A/B testing on creatives, audiences, offers, and campaign structures — with a focus on TikTok's unique testing environment.
Produce regular performance reports with insights and recommendations spanning TikTok Shop, TikTok DTC, and Meta.
Coordinate with creative and content teams to maintain a constant pipeline of TikTok-native assets and Meta-ready formats.
Stay ahead of TikTok platform updates, algorithm changes, new ad solutions, and shopping features, while keeping a working knowledge of Meta developments.
Troubleshoot tracking, set up conversion events, and maintain pixel health across TikTok Pixel and Meta Pixel/CAPI.
Manage budgets and pacing across channels to ensure campaigns stay within spend targets and hit efficiency goals.
Minimum 1–2 years' experience managing TikTok Ads campaigns; Meta experience is a plus but not the primary focus.
Strong, hands-on knowledge of TikTok Ads Manager and TikTok Shop ad formats — In-Feed, Spark Ads, TopView, GMVmax, and more.
Working familiarity with Meta Ads Manager and core formats
In-depth knowledge of TikTok-specific audience targeting, bidding strategies, and campaign optimization; solid foundational understanding of the same on Meta.
Creative mindset with an intuition for what performs natively on TikTok — short-form video, trending sounds, authentic storytelling.
Familiarity with pixel setup, server-side tracking, and attribution best practices across TikTok and Meta
Experience with budget management, pacing, and multi-channel reporting.
Excellent communication and collaboration skills.
TikTok campaigns — across both DTC and Shop — consistently achieve or exceed KPIs for ROAS, CPA, GMV, and engagement.
Meta campaigns are managed efficiently and support broader brand performance goals.
Proactive and timely execution of campaign launches, creative refreshes, and optimizations, particularly within TikTok's faster-moving environment.
Data-driven recommendations surfaced regularly to internal teams and brand partners, with TikTok insights leading the narrative.
Consistent adoption and testing of new TikTok ad formats, Shop features, and beta opportunities, with Meta learnings incorporated where relevant.
First 30 days: Learn Pattern's systems, platforms, and workflows. Get fully oriented across active TikTok and Meta campaigns, accounts, and reporting cadences. Build relationships with your team, creative partners, and brand contacts.
First 60 days: Take ownership of day-to-day campaign management, optimization, and reporting — with a focus on TikTok DTC and TikTok Shop. Contribute to creative briefs and begin making data-driven recommendations for improvement across channels.
First 90 days: Independently manage campaigns end-to-end, with TikTok as your primary channel and Meta as a strong secondary. Consistently deliver on KPIs, bring forward new ideas for TikTok strategy or platform features, and be recognized as a reliable partner by your peers and brand contacts.
What is the team like?We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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Health care and social assistance
11 - 50 Employees
Durham, NC, US
2016