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The Product Marketing Manager is responsible for launching and enhancing products by working cross-functionally with the product management team to surface client and user insights that inform the roadmap and leverage those to build scaled go-to-market campaigns that encourage adoption of those solutions. Product marketers will own the product and solution brand strategy, product hierarchy, value proposition, buyer personas, and positioning for their products and solutions. They will act as the bridge between technical product knowledge and how the product is marketed and sold.

Job Duties

• Understand the market and our clients better than anyone else: What are the pain points, how MX solves them, and what needs will come in the future

• Develop and execute world-class launch plans for new solution offerings both to internal stakeholders and the market. Including positioning, messaging, buyer personas, sales strategy,  and GTM for your product areas through the full product life-cycle

• Own marketing support for product and solution areas, including asset creation, training materials, campaign planning, and industry-leading thought leadership content

• Inform product development and roadmap of market needs for your products 

• Researching and understanding the competitive landscape for your product and solutions to know how we win and opportunities to improve our place in the market. Then developing compelling competitive assets and messaging that drive engagement and interest. 

• Monitor and own metrics regarding revenue, pipeline, win rate, and adoption metrics for product and solution areas

• Work cross-functionally with Customer Marketing and Demand Marketing to launch integrated marketing campaigns to drive awareness and generate demand for your product and solution areas. 

• Work cross-functionally with Customer Marketing and Product Management to surface success stories and new use cases that prove ROI

• Work cross-functionally with the sales enablement team to provide training, content, and support for increasing sales rates and improving the sales cycle

Job Requirements

• 4+ years of experience in B2B product marketing preferred

• Great experience in high growth SaaS companies that target Enterprise accounts

• Demonstrated ability in launching and growing innovative technology products 

• Strong experience with the financial industry and with software companies would be a significant advantage

• Strong communication skills that make any software feature sound interesting

• Self driven to make and meet your commitments

• Entrepreneurial spirit that you are willing to roll up your sleeves

• A self-starter who thrives on owning product marketing and driving results

**Please note that this position does not accept sponsorship candidates at this time. Only US-based candidates who are authorized to work in the US without sponsorship, now or in the future, will be considered for this role.