Position Summary The Account Executive will work alongside their manager to ensure effective client ... IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its ...
IPG Mediabrands
2 Ipg Mediabrands Digital Account Manager Jobs Hiring Near You
Position Summary The Account Executive will work alongside their manager to ensure effective client ... IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its ...
... Mediabrands agencies. Responsibilities * Assemble key players for the project team; motivate and manage the team; delegate responsibility and tasks; establish and update plans with actuals and ...
... Mediabrands agencies. Responsibilities * Assemble key players for the project team; motivate and manage the team; delegate responsibility and tasks; establish and update plans with actuals and ...
IPG Mediabrands Jobs Information
What are the key skills and qualifications needed to thrive as a Digital Account Manager, and why are they important?
To thrive as a Digital Account Manager, you need a solid background in digital marketing, account management, and data analysis, often supported by a degree in marketing, communications, or a related field. Familiarity with digital advertising platforms (like Google Ads and Facebook Ads), CRM systems, and analytics tools such as Google Analytics is typically required. Strong client relationship skills, problem-solving abilities, and effective communication set top performers apart. These competencies are crucial for driving successful digital campaigns, maintaining client satisfaction, and achieving business growth in a competitive digital landscape.
How does a Digital Account Manager typically collaborate with creative and technical teams to deliver successful campaigns?
Digital Account Managers act as the bridge between clients and internal teams, ensuring that campaign objectives are clearly communicated and executed. They regularly coordinate with creative teams to develop compelling content and with technical teams to implement digital solutions, such as website updates or ad placements. By facilitating open communication and managing timelines, Digital Account Managers help ensure projects stay on track and meet client expectations. This collaborative approach is essential for delivering integrated, results-driven digital campaigns.
What does a Digital Account Manager do?
A Digital Account Manager is responsible for managing client relationships and overseeing digital marketing campaigns to ensure they meet client objectives. They act as a liaison between clients and internal teams, coordinate project deliverables, monitor campaign performance, and provide regular updates and reports. Their goal is to maximize client satisfaction, drive digital engagement, and help achieve business goals through effective online strategies.
What is the difference between Digital Account Manager vs Social Media Manager?
| Aspect | Digital Account Manager | Social Media Manager |
|---|---|---|
| Primary Focus | Managing digital advertising campaigns and client accounts | Creating and executing social media content and strategies |
| Required Skills | Digital marketing, client communication, analytics | Content creation, social media platforms, community engagement |
| Work Environment | Agency or client-side digital marketing teams | Marketing or communications teams, social media agencies |
| Certifications | Google Ads, Facebook Blueprint, digital marketing certifications | Social media certifications, content marketing courses |
The Digital Account Manager and Social Media Manager roles overlap in digital marketing skills and work environments. However, the Digital Account Manager primarily handles client accounts and digital ad campaigns, while the Social Media Manager focuses on social media content and community engagement. Both roles require digital marketing knowledge and certifications, but their day-to-day tasks differ based on campaign management versus content creation.
What other companies are hiring for Digital Account Manager jobs?
What are the most popular jobs at Ipg Mediabrands?
Full-time
Medical, Dental, Life, Retirement
Posted 4 days ago
Job description
Business Overview
We are Rapport, an Out of Home - OOH - media agency part of Outdoor Media Group and we're known for the strength of our relationships. Rewarding Connections is at the heart of everything we do. It's all about collaborative and successful partnerships and a passion to deliver valuable results. As OOH becomes more engaging, interactive, and content-driven, we're here to guide advertisers and agencies through the evolving media landscape. Please visit Rapport's website for more information. Rapport is a member of the constellation of companies within Omnicom Media. https://rapportww.com/us/
Position SummaryThe Account Executive will work alongside their manager to ensure effective client service and account management. A successful candidate will have a solid understanding of the OOH workflow, as well as the overall sector and media buying/planning industry. Qualified candidates will be eager to learn, excited to join a creative team, and perform well in a fast-paced environment.
Responsibilities- Have a strong understanding of the OOH landscape and media owners in US markets
- Plan and implement OOH campaigns from initial brief to the post campaign analysis
- Train and manage Junior AEs to ensure timely delivery of projects
- Consistently utilize key media measurement tools (i.e. Geopath) and Rapport proprietary tools to deliver effective campaigns and fulfill client needs
- Work alongside IPG lead agencies to deliver holistic media plans that meet client needs and requirements
- Help build client presentations and participate in client meetings along with Manager/AMD
- Retain and grow existing client budgets and develop new business from existing accounts
- Staying up to date with market updates and insights and preparing marketing materials as needed
- Delegate work as needed to meet deadlines
- Willingness to take on tasks/projects outside of day-to-day responsibilities
- Strong negotiation, organizational, and analytical skills
- 1+ years' media planning experience, preferably with an OOH or full-service media agency
- Bachelor's degree in related field and/or equivalent work experience
- Excellent verbal and written communication skills
- Superior problem-solving skills
- Supportive team player yet confident to work under own initiative
Requisition # 25634
We See YouAt IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.
We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.
We See You at IPG Mediabrands.
Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.
We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.
The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.
Employment TransparencyIt is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.
For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email accommodation@mbww.com.
About IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.
Salary Range $50,000—$50,000 USD