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Job DetailsJob Location: Windsor Arbor View - Edinburg, TX 78539Position Type: Full TimeTravel Percentage: Up to 50% Job Shift: 8am - 5pmJob Category: MarketingAdmissions Director | Edinburg Nursing and Rehabilitation Center & Windsor Arbor View | Full-Time | Multi-Facility / Field-Based

Are you a results-driven healthcare sales and admissions professional who enjoys building referral relationships and helping patients transition smoothly into post-acute care? If so, we would love to speak with you.

Wellsential Health is seeking an Admissions Director to lead admissions, census development, and business development efforts for Edinburg Nursing and Rehabilitation Center and Windsor Arbor View.

As a purpose-driven nonprofit healthcare organization, Wellsential Health is committed to making wellness accessible for all Texans. Through skilled nursing, therapy and rehabilitation, and specialized memory care, we help residents live with dignity, comfort, and purpose.

As a nonprofit, we reinvest in our people, residents, and communities—not shareholders. That means better support, opportunities for growth, and a workplace where team members can build a meaningful healthcare career.

Role Overview

The Admissions Director manages the multi-facility admissions and sales process, including oversight of Admissions Coordinators and backup admissions staff. This role builds referral relationships, screens potential admissions, coordinates smooth transitions, and leads strategies that support inquiry and census growth. Approximately 75% of the role is field-based through sales calls, referral visits, screenings, and business development events.

Responsibilities

• Lead admissions, sales, and business development efforts for both facilities to increase qualified referrals, admissions, and census
• Supervise, train, and support Admissions Coordinators and backup admissions team members on inquiries, tours, closing skills, admission agreements, and welcome packets
• Build and maintain relationships with hospitals, physicians, discharge planners, case managers, home health and hospice agencies, assisted and independent living communities, and other referral partners
• Develop and maintain weekly 30/60/90-day sales plans, call calendars, market and competitor analyses, census strategies, referral targets, and specialty-program opportunities
• Conduct sales calls, facility tours, community education programs, quarterly referral events, and other outreach activities; follow the company sales-cycle process and document results
• Screen referrals using clinical and financial guidelines, review charts and payer eligibility, coordinate admission decisions with licensed clinical staff, and ensure required screening and PASSR documentation is completed
• Respond to referral inquiries promptly, including hospital requests within 30 minutes, and accurately communicate admission details to clinical leaders and department heads
• Oversee timely completion of admission agreements, welcome packets, demographic and financial information, waitlists, reports, surveys, scorecards, and admissions tracking systems
• Participate in department-head meetings, daily regional huddles, sales planning meetings, and the Internal Business Development Committee; communicate admissions, readmissions, referral trends, and upcoming outreach activities
• Manage the marketing budget and coordinate promotional events, community partnerships, and membership in organizations relevant to the resident population
• Maintain a tour-ready facility and model room, monitor available beds and accommodations, and partner with departments to correct identified concerns
• Stay informed on skilled nursing regulations, facility survey results, the Five-Star Quality Rating System, payer requirements, competitors, and healthcare market trends
• Support customer-service initiatives and service recovery, including documenting and escalating concerns from referral sources, residents, and families
• Participate in after-hours, holiday, and weekend on-call duties as assigned and assist with other duties or projects as needed

Qualifications

• High school diploma or equivalent required;
• bachelor's degree in marketing, business, healthcare administration, or a related field preferred
• Skilled nursing, post-acute care, healthcare admissions, sales, or business development experience preferred
• Strong customer service, communication, presentation, relationship-building, problem-solving, and decision-making skills
• Ability to lead teams, manage multiple priorities, collaborate with interdisciplinary partners, and work independently across two facilities
• Ability to understand and explain facility services, admission criteria, payer eligibility, survey results, and the Five-Star Quality Rating System
• Comfortable conducting frequent field visits, community outreach, sales calls, and local travel
• Must be eligible to work in the United States

Benefits

• Competitive pay
• Major medical, dental, and vision insurance
• Supplemental insurance options, including critical illness, hospital, accident, short-term disability, and life insurance
• Employee Assistance Program and Tuition Assistance Program
• PayActiv Paycard—early paycheck access and pay advance options
• Empower 401(k)
• Holiday, Paid Time Off, and Bereavement benefits
• $0-copay telehealth services
• Employee Referral Program, engagement activities, and discount marketplace
• Shoes for Crews reimbursement and Storms of Life emergency-assistance fund

Regency Integrated Health Servicesis an Equal Opportunity Employer.Regency does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability status, national origin, veteran status or any other basis covered by appropriate law.All employment decisions are based on legitimate, non-discriminatory criteria.