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Job title:                              Sr. ABO Business Mgmt. Specialist (Digital Product Manager)

Department / Division:      Sales/ABO/IBO Support

Salary Grade:                     EX2 16

Salary Range                       $107,400 – $118,800 plus annual bonus

Location:                              Ada, MI (Hybrid)

 

What We’re Looking For:

We’re re-igniting digital as a growth engine—reimagining how technology, data, and AI can help Amway Distributors build, manage, and grow their businesses in an increasingly digital world.

As a Digital Product Manager for distributor business & training tools, you’ll have the opportunity to shape digital products used by entrepreneurs around the world. You’ll own the strategy, roadmap, and evolution of key business-building experiences—turning real user needs, business opportunities, data, and emerging technology into simple, intuitive, and high-impact digital solutions.

Working at the intersection of product, experience, data, AI, and technology, you’ll partner with teams across Sales, Technology, UX, Engineering, Data & Analytics, AI, and global markets to create the next generation of intelligent and personalized business tools.

You’ll own your products across the full lifecycle—from discovery and strategy through delivery, adoption, measurement, and continuous optimization. More importantly, you’ll be accountable for outcomes, not just features: increasing engagement, simplifying how distributors run their businesses, enabling better decisions and actions, and ultimately helping more entrepreneurs succeed.

This is an opportunity for a product leader who wants to think big, move digital forward, and help transform a global business. You won’t simply manage a roadmap—you’ll help reimagine how digital can unlock growth, strengthen the entrepreneur experience, and shape the future of business building at Amway.

Required qualifications:

• Bachelor’s degree in Business, Marketing, Digital, Technology, Information Systems, or related field, or equivalent combination of education and experience.
• Minimum 6 years of experience in digital product management, business analysis, digital experience, technology, eCommerce, or a related field.
• Demonstrated ability to understand customer/user needs and translate them into clear business requirements, user stories, or digital product improvements.
• Strong customer-centric mindset with curiosity about user behavior and a passion for creating simple, intuitive digital experiences.
• Experience working with cross-functional teams such as Technology, UX/Design, Sales/Marketing, Data & Analytics, or other business partners.
• Working knowledge of Agile product development practices, including backlogs, user stories, acceptance criteria, sprint planning, and product releases.
• Strong analytical and problem-solving skills with the ability to use data, user feedback, and business insights to inform decisions.
• Strong communication and collaboration skills, with the ability to build relationships and work effectively across teams.
• Ability to manage multiple priorities, navigate ambiguity, and take ownership for delivering high-quality outcomes.
• Demonstrated interest in AI, emerging technologies, and evolving digital experiences and how they can be applied to solve customer and business problems.

 

Skills to be successful in the role:

• Experience supporting or managing consumer-facing, mobile, eCommerce, business management, or SaaS digital products.
• Experience with product analytics, experimentation, customer research, or digital experience measurement.
• Familiarity with product and analytics platforms such as Jira, Confluence, Amplitude, Adobe Analytics, Google Analytics, Pendo, or similar tools.
• Experience participating in product discovery, user research, journey mapping, usability testing, or design-thinking activities.
• Exposure to AI-enabled products, personalization, recommendation engines, conversational experiences, or Generative AI.
• Experience working with UX/UI designers and translating customer insights into product experience improvements.
• Experience supporting globally deployed digital products or working with international markets and stakeholders.
• Understanding of APIs, data integrations, digital platforms, and modern technology ecosystems; technical development experience is not required.
• Experience defining and monitoring product KPIs such as adoption, engagement, retention, task completion, conversion, satisfaction, or business outcomes.
• Knowledge of direct selling, entrepreneurship, small-business management, or digital tools that help independent business owners grow their businesses is a plus.

 

What’s special about this team

The ABO Business Management team is a global, highly collaborative team focused on creating and evolving the digital tools that enable Amway Business Owners (ABOs) to manage and grow their businesses. Our platforms support critical aspects of the ABO experience, from understanding business performance and developing knowledge and skills to managing events and engaging with customers.

This team works across markets, technology, sales, and other cross-functional partners to shape digital strategy, improve experiences, measure performance and uncover actionable insights, and bring new capabilities to life. With a growing focus on connected experiences, data, automation, and AI, team members have the opportunity to influence the future of how ABOs do business globally and make a meaningful impact on millions of users

Amway does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Amway immigration sponsorship (e.g., H-1B, STEM OPT, TN, etc.) now or in the future.

 

 

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.