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Values & Innovation
At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.
Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.
Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.
If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.
Purpose of Role
The Director, Wholesale - Academy is responsible for developing and executing the sales strategy for Academy Sports + Outdoors, one of Under Armour's most strategic Sporting Goods partners. This leader will drive profitable growth, strengthen customer relationships, and ensure seamless execution across merchandising, planning, marketing, and operations. This role requires deep Sporting Goods industry expertise, strong executive presence, and a proven track record of leading high-performing teams.
Your Impact
• Develop and execute strategic sales plans to drive revenue growth, profitability, and market share within Academy Sports + Outdoors.
• Own forecasting, account planning, and seasonal business reviews to ensure achievement of financial targets.
• Identify growth opportunities through consumer insights, marketplace trends, and customer collaboration.
• Partner cross-functionally to ensure alignment on product assortments, inventory management, and go-to-market strategies.
• Serve as the primary relationship owner for Academy Sports + Outdoors.
• Build and maintain strong relationships with merchant, planning, and executive-level customer partners.
• Lead key business negotiations and strategic conversations to deliver mutually beneficial outcomes.
• Represent Under Armour with professionalism, confidence, and executive presence in all customer interactions.
• Lead, coach, and develop a high-performing sales team focused on delivering exceptional results.
• Create a culture of accountability, collaboration, engagement, and continuous development.
• Provide clear direction, performance expectations, and career development opportunities for team members.
• Foster strong partnerships across internal stakeholders to drive business success.
Qualifications
• Bachelor's degree with typically 12 years of relevant experience, OR Master's degree with typically 10 years of relevant experience, OR Typically 16 years of relevant work experience without degree.
• Develop and execute strategic sales plans to drive revenue growth, profitability, and market share within Academy Sports + Outdoors.
Own forecasting, account planning, and seasonal business reviews to ensure achievement of financial targets.
• Identify growth opportunities through consumer insights, marketplace trends, and customer collaboration.
• Partner cross-functionally to ensure alignment on product assortments, inventory management, and go-to-market strategies.
• Customer Leadership
• Serve as the primary relationship owner for Academy Sports + Outdoors.
• Build and maintain strong relationships with merchant, planning, and executive-level customer partners.
• Lead key business negotiations and strategic conversations to deliver mutually beneficial outcomes.
• Represent Under Armour with professionalism, confidence, and executive presence in all customer interactions.
Team Leadership
• Lead, coach, and develop a high-performing sales team focused on delivering exceptional results.
• Create a culture of accountability, collaboration, engagement, and continuous development.
• Provide clear direction, performance expectations, and career development opportunities for team members.
• Foster strong partnerships across internal stakeholders to drive business success.
Workplace Location

• Location: This individual must reside within commuting distance from our Katy, TX office.
• Work Schedule: This role follows a hybrid work schedule, requiring 4 days in-office per week.

Sponsorship Eligibility: (US ONLY) UA does not offer sponsorship of job applicants for employment-based work authorization for this position at this time.
Relocation

• Relocation may be provided up to a specified amount

Base Compensation
$165,000.00-$220,000.00 USD
Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.
Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

Our Commitment to Equal Opportunity
At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour seeks to recruit, develop and retain the most talented people representing a wide variety of backgrounds and perspectives. If a reasonable accommodation is needed to participate in the job application or interview process, please contact our Human Resources team via candidateaccommodations@underarmour.com.
Requisition ID: 166508
Location: