Zumba Fitness

Description:

We offer fully remote positions for candidates that live in Florida, Texas, and North Carolina. If you prefer to be in an office setting, come join us in our sunny South Florida office in Hallandale Beach.

GREAT PEOPLE. GREAT WORKOUT. GREAT PERKS

Want to join the fun as an Email Marketing Analyst?

As the largest branded fitness program in the world, Zumba® brings millions of people together every single day. We take the “work” out of “workout,” combining fun, fitness, and a serious dose of happiness in every class. And being part of our close-knit Home Office fam is JUST. AS. AWESOME.

OVERALL JOB OBJECTIVE:

The Email Marketing Analyst will plan, build, and optimize email and marketing automation programs, with a strong focus on data-driven decision-making. This role requires hands-on experience with advanced segmentation, campaign execution, and A/B testing to drive acquisition, engagement, conversion, and retention across all Zumba business lines.

The ideal candidate combines execution with strong analytical and critical thinking skills, using performance data to generate insights and continuously improve targeting, messaging, and lifecycle strategies. Basic HTML knowledge is required.

JOB RESPONSIBILITIES:

Essential Responsibilities include the following. Other duties and special projects may be assigned.

• Lead the strategic execution and in-depth analysis of email and push notification campaigns across diverse business units to drive engagement and revenue growth.
• Partner with cross-functional stakeholders (creative, brand, events, technology, apparel, customer care, international) to optimize workflows, prioritize initiatives, and manage communication strategies using detailed project timelines.
• Oversee rigorous QA processes in collaboration with brand managers, ensuring all email components—links, images, subject lines, personalization, and audience segmentation—are accurate, functional, and aligned with business goals.
• Develop comprehensive performance reports for email campaigns and automation, leveraging data to highlight key successes, emerging trends, and actionable opportunities for channel optimization.
• Provide strategic insights on the competitive landscape, guiding the adoption of innovative practices and maintaining leadership in email marketing excellence.
• Monitor and enhance email deliverability metrics, driving initiatives to sustain list health and maximize audience reach.
• Architect and refine complex lifecycle email journeys, implementing strategic recommendations to enhance performance and align with broader marketing objectives.
• Conduct high-impact analyses to uncover opportunities for growth and deliver strategic recommendations on email campaign effectiveness.
• Effectively communicate the value and impact of the email channel on key executive metrics, such as revenue, customer engagement, and retention.
• Work directly with analysts to provide more in depth analysis and insights to deliver against business goals.

Supervisory Responsibilities: None

Requirements:

REQUIRED QUALIFICATIONS:

• Bachelor's degree in marketing or related field
• 5+ years of experience in email/digital marketing or related industries
• Proven experience with large data analysis
• Good understanding of advance segmentation logic
• Knowledge in SQL & building dashboards.
• Knowledge of HTML/CSS and email development
• Proven experience with campaign analysis
• Strong experience with email automation, and personalization, live clickers/ Movable Ink
• Experience using Photoshop, Figma, and, Dreamwear and Microsoft suites
• Experience using Iterable or enterprise level ESPs
• Experience with Lead capture form and shopify integration

DESIRED QUALIFICATIONS:

• Results driven with strong analytical, data and project management skills
• Outstanding verbal and written communication skills
• Able to work independently and also effectively collaborate with larger teams.
• Self-starter and quick learner, with the ability to adopt and apply new and advanced marketing technologies to improve performance
• Must be organized, detail oriented, proactive, self-motivated, and result driven
• Ability to thrive in a fast-paced, fluid environment.

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is frequently required to sit, stand, walk, bend, and use hands to finger, handle, or feel objects, tools or controls; reach with hands and arms; talk and hear. The employee must occasionally lift and/or move up to 25 pounds (safety/weight belt provided, if requested). Specific vision, peripheral vision, depth perception and the ability to adjust focus is required.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Travel may be required.