Witan Search

Director - Digital Product Management | Remote (US)
The Director of Digital Product Management is responsible for delivering value to customers through a globally connected IoT platform that spans five hardware brands, hundreds of thousands of connected machines, and millions of users worldwide. This role serves as the primary voice for digital solutions across the distribution network and reports directly to the Chief Technology Officer.
This is a highly visible leadership role combining product strategy, executive-level customer engagement, and sales enablement. The Director acts as a platform champion with customers, partners, and internal stakeholders, translating complex IoT capabilities into compelling business value. The ideal candidate is an inspirational leader with strong executive presence, deep product expertise, and the ability to energise sales teams while influencing key customers globally.
Responsibilities
Product Strategy & Development

• Drive competitive intelligence to ensure the right products are built for customers and the business
• Maintain deep knowledge of the competitive landscape, market trends, and emerging technologies through direct customer engagement and industry analysis
• Identify customer pain points, competitive threats, and opportunities for differentiated product innovation
• Partner with executive leadership to develop and execute the digital product vision, strategy, and roadmap, ensuring alignment with corporate objectives and the broader hardware product portfolio
• Champion customer-centric thinking and design a robust Voice of Customer programme to systematically capture and act on customer insights
• Improve team processes related to product planning, discovery, and development
• Personally own and execute product management responsibilities for selected initiatives, setting the standard for the wider team
• Ensure successful delivery of new features, tracking adoption, customer experience, and business impact

Develop and manage metrics to measure product performance and customer outcomes, using insights to guide product evolution and demonstrate value.
Customer & Partner Engagement

• Act as the executive face of digital products with key customers and channel partners
• Lead strategic customer meetings, high-impact product demonstrations, and industry engagements with confidence and authority
• Build and maintain trusted relationships with major accounts, serving as a strategic advisor who understands customer business models and delivers measurable outcomes
• Lead competitive customer presentations that clearly differentiate the digital platform
• Partner directly with customers to understand evolving needs and translate insights into product direction
• Represent Digital Products at industry trade shows, customer events, and executive briefings as a thought leader and platform advocate

Sales Enablement & Channel Development

• Design and deliver training programmes that enable internal sales teams to train distributor sales organisations on digital platform value
• Create scalable sales enablement materials, presentations, and demonstration frameworks that can be deployed consistently across a two-tier distribution network
• Partner with Commercial leadership to align product messaging with go-to-market strategy
• Ensure channel partners can confidently articulate and sell digital product value
• Build structured feedback loops from the field to inform product priorities and identify market opportunities
• Drive digital product adoption by empowering sales teams with the tools, knowledge, and confidence to position platform capabilities effectively

Team Leadership

• Lead, mentor, and develop a global team of approximately 10 people, including Digital Product Managers, UX Designers, and supporting roles
• Foster a high-performing, collaborative, and customer-focused team culture
• Drive strong cross-functional engagement with Digital Product Development, Digital Operations and Support, Commercial, and Marketing teams
• Instil a customer-first mindset across the team, encouraging regular customer interaction and empathy-building activities
• Build team capability in financial acumen, sales enablement, and executive-level customer presentation
• Partner closely with senior engineering and operations leaders to maintain platform health, prioritising technical debt, bug fixes, and enhancements that improve stability and performance

Education & Experience

• Bachelor's degree in Business, Engineering, Computer Science, or a related field
• MBA or advanced degree preferred
• 8+ years of product management experience, including at least 3 years in a leadership role
• Experience in SaaS, payments, or IoT platform environments; B2B or B2C IoT experience strongly preferred
• Demonstrated success in senior customer-facing roles with a proven ability to build executive relationships and influence buying decisions

Skills & Abilities
Customer & Sales Excellence (Critical)

• Strong executive presence with exceptional presentation and storytelling skills
• Proven ability to build trust with key customers and influence decisions at C-level
• Experience enabling indirect sales channels, particularly in two-tier distribution models
• Ability to translate complex technical capabilities into clear, compelling business value
• Confidence acting as the public face of a product line at industry events, trade shows, and executive briefings

Product Management

• Expert knowledge of modern product management methodologies, including customer discovery, agile delivery, and user-centric design
• Proven track record of converting customer insight into successful digital products, ideally within IoT or connected ecosystems
• Strong technical acumen with understanding of IoT architectures, cloud platforms, and mobile/web applications
• Experience working closely with agile software development teams and coordinating with hardware product development
• P&L management experience with the ability to improve product profitabilityLeadership
• Inspirational leadership style that motivates teams and engages stakeholders
• Strong bias for execution, with the ability to move from strategy to results
• Exceptional communication and stakeholder management skills across all levels
• Data-driven mindset with experience using metrics to guide decisions
• Experience in commercial equipment, B2B IoT, or manufacturing environments is a plus

Travel

• Year 1: Approximately 30-50% travel, focused on onboarding, relationship building, and platform advocacy. Travel includes customer sites, distributor partners, industry events, and company locations across the US, Europe, and Asia-Pacific, with a heavier US focus.
• Ongoing: Approximately 30% travel after the first year, maintaining global customer and partner engagement.

Standard & Physical Requirements

• Ability to sit for extended periods while working remotely
• Ability to stand, move between locations, and present during meetings and events
• Manual dexterity for computer and device use
• Occasional stooping, bending, and minimal lifting associated with travel, demonstrations, and events

Values & Behaviours |Team members are expected to demonstrate the following behaviours:

• Dedicated: Follows through on commitments with strong accountability
• Respectful: Acts with integrity and values diverse perspectives
• Innovative: Continuously seeks better ways of working and leads change
• Versatile: Adapts quickly and demonstrates agility in changing environments
• Engaged: Acts with ownership and a strong connection to customer and market needs

Department Technology & Cybersecurity Locations USA Sectors Industrial Manufacturing & Machinery