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Role Summary

Are you a technical SEO expert who's already thinking about how search is changing in the age of AI? We're looking for an experienced Senior GEO/SEO Marketing Manager to lead AdvancedMD's organic search and generative/answer engine visibility strategy. In this role, you'll own how AdvancedMD shows up across traditional search engines (Google, Bing) and emerging AI-powered discovery surfaces (ChatGPT, Perplexity, Google AI Overviews, and similar generative engines); driving qualified traffic and pipeline through both channels.

This is a senior, strategic role for someone who has deep technical SEO expertise and has already begun building a point of view on how GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are reshaping discovery.

If you're energized by turning ambiguity into a clear, forward-looking search strategy - and you want to position AdvancedMD as an early mover in GEO/AEO - we'd love to meet you.

Essential Job Duties:

Strategy Development:

• Develop and execute a comprehensive SEO, GEO, and AEO strategy aligned to business priorities and long-term growth objectives
• Own and evolve the roadmap for optimizing content and digital experiences across traditional search engines and emerging AI-powered answer and generative platforms
• Monitor industry trends and advancements in AI search to proactively evolve strategy, identify white space, and capitalize on new opportunities ahead of competitors
• Lead keyword, topic, and consumer intent research - including how intent and query patterns shift in conversational/AI-driven search - to inform content strategy across the customer journey

Owning the Day-to-Day Operations:

• Partner closely with Product, Design, Analytics, and Marketing teams to embed SEO/GEO/AEO best practices into digital experiences from planning through execution
• Define KPIs and reporting frameworks to measure the impact of SEO, GEO, and AEO initiatives on traffic, share of voice in AI-generated answers, and downstream business objectives (leads, pipeline, revenue)
• Leverage data and experimentation to continuously optimize performance and validate strategic recommendations
• Manage relationships with external SEO/GEO/AEO agency and technology partners

Organizational Influence:

• Educate and influence senior leadership on evolving search trends, positioning AdvancedMD as an early mover in GEO/AEO best practices across the organization

What You'll Need to Get the Job Done:

• 7+ years of SEO/AEO/GEO experience in an agency or in-house capacity, ideally with progressive ownership of strategy (not just execution)
• Deep, demonstrated expertise in technical SEO, on-page optimization, content strategy, site architecture, structured data, and search performance best practices
• Strong working knowledge of the evolving landscape of AI-powered search and Answer/Generative Engine Optimization (AEO/GEO), with a genuine passion for staying ahead of industry shifts
• Hands-on experience with enterprise SEO platforms and analytics tools such as Google Search Console, Conductor, Semrush, or similar
• Experience building SEO/AEO/GEO measurement frameworks from scratch, reporting on performance, and communicating business impact to senior stakeholders
• Experience managing external agency or vendor relationships and holding partners accountable to KPIs
• Strong verbal and written communication skills, with the ability to tailor messaging to audiences of different seniority and expertise, including executive leadership
• Bonus: Experience with AI tracking and monitoring tools (e.g., Profound, Bluefish, or similar); Healthcare, SaaS, or B2B software industry experience

What Will Make us LOVE You

• Proven track record of navigating ambiguity and white space, translating unclear or emerging conditions into clear strategic recommendations
• Strong analytical skills with the ability to translate data into actionable insights and executive-ready strategic recommendations
• Self-starter who thrives working independently and cross-functionally within a team
• Passion for outside-the-box thinking and challenging the status quo on how search and discovery are evolving
• You're a strategic SEO/GEO partner who can flex from high-level executive conversations to hands-on technical execution on the same day

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional - We act with clarity, focus, and purpose in everything we do.
• Urgency with Purpose - We move fast on what matters and deliver meaningful results.
• Respect Always - We lead with integrity, value every voice, and build each other up.
• Strive for Greatness - We set high standards, embrace innovation, and never stop improving.
• Together with Clients - We collaborate deeply, build trusted partnerships, and win as one team.