Wandrian

Head of Growth Marketing

Remote | Full-Time

Growth marketers love talking about funnels.

We care about journeys.

At Wandrian, our purpose is to bring the world to Italy. We are an industry pioneer in international rail travel and one of the world's leading specialists in Italy travel.

Millions of travelers use our platforms every year.

At Wandrian, we turn Italy from destination into the journey of a lifetime for millions of travelers who deserve nothing less. Through brands like ItaliaPass, ItaliaRail, ItaliaTours, and ItaliaDine, we support travelers through every stage of their trip. From the moment they start planning to the memories they take home with them.

We're looking for someone who thinks like a growth architect: part marketer, part analyst, part product strategist. This is a role for someone who loves experimentation, velocity, storytelling, and figuring out what actually drives growth.

In this role, you'll represent Marketing at the leadership level while partnering with Acquisition, Usage, Retention, and Traveler Experience teams to optimize the full customer journey, from first click to repeat traveler. You'll lead rapid-fire testing across paid media, SEO/AEO, lifecycle marketing, landing pages, product experiences, and customer journeys, collaborating closely with teams across marketing, product, and customer experience.

This role reports directly to the Chief Operating Officer.

If you've ever:

• obsessed over conversion drop-off points,
• redesigned a funnel because "good enough" wasn't good enough,
• killed campaigns quickly without ego,
• scaled channels based on evidence instead of instinct,
• leveled up email and social media content to drive customer engagement,
• refined a brand's story
• or gotten genuinely excited about a well-structured A/B test...

...you'll probably feel at home here.

What You'll Be Doing:

• Own the growth strategy to drive acquisition, usage, retention, and referral performance
• Oversee and analyze high-impact growth experiments
• Owning the paid media strategy across Meta, Google, affiliates, and emerging channels
• Using customer and behavioral data to uncover growth opportunities
• Collaborating cross-functionally to improve the full traveler journey
• Managing 4-6 team members, including agencies and external partners
• Creating new processes to drive short form and long form content creation
• Finding new content creators and affiliates
• Helping build scalable marketing systems and workflows

What We're Looking For

• 7 to 10 years in growth or product marketing
• Strong hands-on experience with Meta + Google Ads (Tik Tok experience a plus)
• A sharp analytical mindset paired with creative problem-solving
• Someone who moves quickly, tests intelligently, and learns constantly
• A bias toward action and comfort making decisions in fast-moving environments
• Curiosity around emerging technologies, platforms, and marketing trends
• Experience helping travel, e-commerce or consumer brands scale through meaningful growth stages is required.

Why Wandrian?

At Wandrian, you'll help build the company redefining how travelers experience Italy and soon, all of Europe. Our multi-brand portfolio already spans the full traveler journey in Italy: ItaliaRail moves people across the country, ItaliaPass unlocks authentic experiences, ItaliaTours curates the moments that turn trips into memories, and ItaliaDine takes care of the table waiting for them at the end of the day. Each brand is strong on its own, but together they form something rare in travel: a connected ecosystem where every booking, every itinerary, and every recommendation makes the next one better. Joining Wandrian means shaping how millions of travelers discover Italy and helping us extend that same magic across new geographies as we expand the portfolio into the broader European market.

You'll work with a collaborative global team across North America and Europe while helping shape the future growth of a multi-brand portfolio that wants to expand its geographical footprint and technology platforms. If you want to do the best work of your career creating ambitious solutions while surrounded by people who love travel as much as they love building,Wandrian is the place.