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Vacasa

Senior Director of Marketing

OR · On-site +1

$120K - $160K/yr

You'll work shoulder to shoulder with Franchise Operations, Franchise Success Managers, and the Vacasa.com / Casago.com website team to turn brand strategy into bookings, owner leads, and franchisee ...

Vacasa

Senior Director of Marketing

Work with the Vacasa.com and Casago.com teams to help build the performance engine - assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.

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Vacasa Jobs Information

What is it like to work at Vacasa?

Vacasa is a company that values flexibility, innovation, and teamwork, fostering a dynamic and collaborative work environment. As a leading vacation rental management company, Vacasa's team structure is designed to support a wide range of roles, from property management and customer service to marketing and technology, with a focus on delivering exceptional guest experiences. Working at Vacasa may appeal to candidates who are passionate about the travel and hospitality industry, enjoy working in a fast-paced and entrepreneurial environment, and are motivated by the opportunity to make a meaningful impact in the lives of travelers and property owners.

What makes Vacasa an attractive place to work?

Vacasa is a leading vacation rental management company that has established itself as a prominent player in the industry, with a strong presence in multiple markets. The company offers a dynamic work environment that values innovation, collaboration, and employee growth, with opportunities for team members to contribute to the development of cutting-edge technology and services. By joining Vacasa, professionals can gain valuable experience in a rapidly growing company, with opportunities to make a meaningful impact, develop new skills, and advance their careers in a fast-paced and entrepreneurial setting.

Do workers at Vacasa get paid breaks?

Yes. Most people get paid breaks.
81% of people say they get paid breaks.
Based on data from 16 people who took the Breakroom Quiz between December 2024 and December 2025.

Does Vacasa pay people when they’re sick?

Yes. Most people get paid when they’re sick.
69% of people say they would get paid if they were sick but scheduled to work.
Based on data from 32 people who took the Breakroom Quiz between January 2025 and January 2026.

At Vacasa, are sick days and vacation days separate paid time off?

Sick days and vacation days are separate paid time off.
73% of people say they don’t have to use vacation days when they’re out sick.
Based on data from 15 people who took the Breakroom Quiz between June 2025 and January 2026.

Is the health insurance from Vacasa affordable enough for their workers?

Most people say the health insurance costs are okay.
78% of people say the health insurance costs are okay
Based on data from 18 people who took the Breakroom Quiz between March 2025 and January 2026.

Do people get paid time off at Vacasa?

Most people get paid time off work.
95% of people say they get paid time off.
Based on data from 20 people who took the Breakroom Quiz between June 2025 and January 2026.

How far ahead of time do people find out their work schedule?

Most people find out their schedule less than four weeks ahead of time.
  • 71% of people with changing schedules find out their shifts one week or less ahead of time.
  • 0% of people with changing schedules find out their shifts two weeks ahead of time.
  • 14% of people with changing schedules find out their shifts three weeks ahead of time.
  • 14% of people with changing schedules find out their shifts four weeks or more ahead of time.

Based on data from 14 people who took the Breakroom Quiz between December 2024 and January 2026.

Do workers at Vacasa worry about hours?

Most people don’t worry about getting enough hours.
85% of people report they don’t worry about getting enough hours.
Based on data from 26 people who took the Breakroom Quiz between December 2024 and January 2026.

Do Vacasa workers get to choose the shifts they work?

Some people don’t get to choose which shifts they work.
44% report that they don’t have enough control over which shifts they work.
Based on data from 18 people who took the Breakroom Quiz between December 2024 and December 2025.

How easy is it for Vacasa workers to change shifts?

Some people find it hard to change shifts.
36% of people report that it’s hard to change shifts if they need to.
Based on data from 22 people who took the Breakroom Quiz between December 2024 and January 2026.

How easy is it to get time off at Vacasa?

Some people find it hard to get time off.
48% of people report it’s hard to get time off.
Based on data from 29 people who took the Breakroom Quiz between November 2024 and January 2026.

Do Vacasa managers change schedules at the last minute?

Most managers don’t change people’s schedules at the last minute.
90% of people say their manager doesn’t change their shift schedule at the last minute.
Based on data from 29 people who took the Breakroom Quiz between December 2024 and January 2026.

Do jobs at Vacasa spill into time workers aren’t paid for?

Sometimes. The job can spill into unpaid time.
43% of people report that their job takes up time that they don’t get paid for.
Based on data from 30 people who took the Breakroom Quiz between December 2024 and January 2026.

How easy is it to take sick days at Vacasa?

Most people find it easy to take sick days.
69% of people report that it’s easy to take time off if they are sick.
Based on data from 32 people who took the Breakroom Quiz between January 2025 and January 2026.

Is working at Vacasa good if you’re a parent or caregiver?

Most parents and caregivers say this is a good place to work.
71% of people who care for a child or other relative report this is a good place to work.
Based on data from 17 people who took the Breakroom Quiz between December 2024 and December 2025.

Do people at Vacasa feel treated with respect by their managers?

Most people feel treated with respect by their managers.
69% of people say they’re treated with respect by their managers.
Based on data from 32 people who took the Breakroom Quiz between January 2025 and January 2026.

Do people at Vacasa get to take their breaks without interruption?

Only some people get breaks without interruption.
36% of people report that their breaks get interrupted.
Based on data from 25 people who took the Breakroom Quiz between November 2024 and January 2026.

Is it stressful to work at Vacasa?

Most people feel stressed here.
78% of people say they often feel stressed at work.
Based on data from 32 people who took the Breakroom Quiz between January 2025 and December 2025.

Do people at Vacasa enjoy their jobs?

Only some people enjoy their job.
41% of people report they don’t enjoy their job.
Based on data from 27 people who took the Breakroom Quiz between November 2024 and January 2026.

Do people at Vacasa recommend working with their team?

Only some people recommend working with their team.
50% of people report that they wouldn’t recommend working with their immediate team to a friend.
Based on data from 36 people who took the Breakroom Quiz between January 2025 and January 2026.

Do people get enough training when they start at Vacasa?

Some people didn’t get enough training when they started.
53% of people report they didn’t get enough training when they started working here.
Based on data from 36 people who took the Breakroom Quiz between January 2025 and January 2026.

Do people get support to advance at Vacasa?

Most people aren’t given support to advance their career here.
In the last year, 68% of people report not being given support to advance their career here.
Based on data from 31 people who took the Breakroom Quiz between January 2025 and December 2025.

Do people think Vacasa’s headquarters understands what’s happening where they work?

Most people think headquarters doesn’t understand what’s happening where they work.
85% of people think that this employer’s headquarters or owners don’t have a good understanding of what’s really happening where they work.
Based on data from 33 people who took the Breakroom Quiz between January 2025 and December 2025.

Do workers feel well informed about how Vacasa is doing?

Only some people feel well informed about how the company is doing.
63% of people feel that they aren’t kept well informed about how the company is doing as a whole.
Based on data from 32 people who took the Breakroom Quiz between January 2025 and January 2026.

What are the most popular titles at Vacasa?

What are the most popular cities for Vacasa jobs?

What are the most popular states for Vacasa jobs?

What are the most popular job types at Vacasa?

What are the most popular categories at Vacasa?

Infographic showing various job openings at Vacasa in the United States as of August 2026, with employment types broken down into 13% Full Time, and 87% Part Time. Highlights an 100% Physical job distribution.

Senior Director of Marketing

Vacasa

OR • On-site, Remote

$120K - $160K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago

Vacasa rating

6.5

Company rating: 6.5 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

12th of 21 rated holiday rentals

Job description

About This Job

We're hiring a Senior Director of Marketing to lead marketing for Casago, the franchisor. You'll own the Casago brand and the demand behind it: building homeowner and guest awareness nationally, governing brand standards across the network, and stewarding the official franchise marketing fund on behalf of every franchisee who contributes to it. You'll work shoulder to shoulder with Franchise Operations, Franchise Success Managers, and the Vacasa.com / Casago.com website team to turn brand strategy into bookings, owner leads, and franchisee growth. This is a builder's seat reporting directly to the COO you'll set the strategy and own the outcomes.

Essential Job Functions

  • Own the Casago brand: Set national brand strategy and positioning, and grow awareness among the two audiences that matter most, homeowners who could trust us with their property, and guests who could book a stay. Make "national brand, local heart" something people feel, not just a tagline.
  • Govern brand standards: Build and maintain the Casago brand system identity, voice, visual standards and ensure it's applied consistently across every franchise market. Equip local operators to use the brand well, and hold the line where it counts.
  • Steward the franchise marketing fund: Own strategy, budgeting, allocation, and transparent reporting for the official franchise marketing fund. Deploy pooled dollars where they drive the most network-wide impact, demonstrate ROI clearly to franchisees, and partner with the franchisee community (e.g., a marketing advisory council) to keep trust high and spend accountable.
  • Drive homeowner awareness and supply: Partner with the owner growth team to enable  brand-level demand generation that builds homeowner awareness and feeds qualified owner leads into franchisee pipelines, growing homes under management across the network.
  • Help drive guest demand and direct bookings: Work with the Vacasa.com and Casago.com teams to help build the performance engine - assist in paid, SEO, lifecycle/CRM, and content strategy that grows profitable guest demand and direct-bookings.
  • Partner on the digital storefront: Work extensively with the Vacasa.com / Casago.com website team on SEO, content, conversion, and a coherent digital strategy across both domains.
  • Enable the franchise network: Partner cross-functionally with Franchise Operations and Franchise Success Managers to deliver turnkey local marketing playbooks, templates, co-op programs, and AI-powered tools so a great operator can market like a national brand on day one.
  • Build AI-first systems: Treat AI and automation as core infrastructure, not a side project. Stand up a lean martech and content stack that lets a small team operate at national scale.
  • Own the numbers: Tie marketing to growth brand health and awareness, CAC, ROAS, owner LTV, booking conversion, and marketing-fund ROI. Build the dashboards and the discipline behind them.
  • Lead and grow the team: Hire, develop, and lead a high-leverage marketing team and the agency and vendor partners around it.
  • Other duties as assigned because every day is different in hospitality!

Skills + Qualifications

  • 10+ years in marketing with 5+ years leading teams, and a track record of owning both brand and performance/demand generation at scale.
  • Experience in a multi-location, franchise, marketplace, hospitality, travel, or real estate environment ideally marketing to two audiences at once (supply and demand).
  • Hands-on experience managing a franchise marketing fund, co-op ad fund, or pooled marketing budget with the transparency and franchisee buy-in those require. (Strongly preferred.)
  • Both real brand-building instincts and deep performance fluency in paid media, SEO, lifecycle, attribution. You're equally comfortable in the creative review and the spreadsheet.
  • Proven cross-functional leadership: you can align operations, franchise-facing teams, and web/product partners without relying on direct authority.
  • Demonstrated adoption of AI and automation to do more with less
  • Sound financial stewardship and comfort owning a meaningful budget you're accountable for.
  • A bias for action, low ego, and genuine curiosity. You're direct, you cut the fluff, and you'd rather ship and learn than polish forever.
  • Comfort operating in a fast-moving, lean environment where you'll build the plane while flying it.
  • Bonus: vacation rental / PropTech experience, franchise development exposure, or PR/communications chops.

Compensation

  • $120800 - $160050 / year. Actual pay will vary based on a candidate's skill, experience, education and/or location. 
  • Bonus details: AIP Bonus Plan.

Workplace Environment + Expectations

  • This position in 100% remote. Ability to work from home and resides in one of the followings states: AK, AL, AZ, CA, CO, DE, FL, GA, HI, ID, IL, IN, LA, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NM, NV, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, or WY

Physical Demands
Ability to move freely (standing, stooping, walking, bending, pushing, pulling, and repetitive hand/finger motions) and lift up to a maximum of twenty-five (25) pounds without assistance.

Benefits + Perks

  • Health/dental/vision insurance based on hours worked
  • Employer Sponsored & Voluntary Supplemental Benefits based on hours worked
  • 401K retirement savings plan with immediate 100% company match on the first 4% you contribute
  • Health & Dependent Care Flexible Spending Accounts based on hours worked
  • Paid Flex Time Off / Vacation & Sick Time
  • Employee Assistance Program (EAP)
  • Employee Discounts
  • Please visit our careers page to review our full benefits offerings

What Vacasa employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

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About Vacasa

Sourced by ZipRecruiter

Vacasa is a dynamic and innovative company based in Portland, OR, US. A key player in the real estate industry, Vacasa specializes in full-service vacation rental management. Founded in 2009, the company has witnessed tremendous growth over the years, evolving from a small, home-grown business into a force to be reckoned with in the property management sector. The company is dedicated to maximizing the earning potential of their clients' vacation homes and delivering unforgettable experiences for guests. Vacasa's mission is to provide experiences that go beyond the ordinary vacation and to revolutionize the vacation rental industry.

Industry

Traveler accommodation

Company size

5,001 - 10,000 Employees

Headquarters location

Portland, OR, US

Year founded

2009

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