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Coordinator, International Digital

Universal Music Group

Santa Monica, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 23 days ago

Key responsibilities

  • Coordinate day-to-day international creator and influencer campaigns across key global markets.

  • Support the development and execution of global digital marketing and creator strategies for artist releases.

  • Track, report, and analyze campaign performance and provide insights to internal stakeholders.

Universal Music Group rating

8.4

Company rating: 8.4 out of 10

Based on 12 frontline employees who took The Breakroom Quiz

14th of 78 rated media

Job description

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.
Interscope, Capitol Labels Group ("ICLG") is home to some of the biggest artists in the world including: U2, Eminem, Katy Perry, Kendrick Lamar, Lady Gaga, Ice Spice and many more. As a leader in the music industry, we are always looking for talented and driven individuals to join our family.
The Coordinator, International Digital will be tasked with coordinating for the International Digital marketing team for all releases. This role will support key team members across IGA's international Influencer and Content marketing campaigns to support key releases, and partners. This position will work closely with all members of the digital marketing, international marketing and revenue teams.
How You'll CREATE:
  • Support the development and execution of global digital marketing and creator strategies for artist releases and music-related products across the Interscope roster.
  • Coordinate day-to-day international creator and influencer campaigns across key global markets, supporting both Pop/Rock and Urban genre teams.
  • Build and maintain relationships with creators, creator management teams, agencies, and platform partners across international territories.
  • Assist in identifying creator opportunities and cultural moments that can help drive awareness, engagement, and consumption for artist campaigns worldwide.
  • Track and aggregate creator content and campaign performance across social platforms, providing regular reporting and actionable insights.
  • Create tracking links, monitor campaign performance, and communicate learnings to internal stakeholders.
  • Maintain creator databases, including contact information, campaign history, budgets, account performance, and key market insights.
  • Coordinate campaign logistics, including creator outreach, asset distribution, approvals, content tracking, and reporting.
  • Support the execution of release campaigns across short-form platforms, helping artists connect with fan communities and culture-driving conversations around the world.
  • Assist in identifying emerging creator trends, platform updates, internet culture moments, and audience behaviors across international markets.
  • Collaborate closely with US and international marketing teams to ensure creator initiatives align with overall campaign objectives.
  • Support the creation of presentations, campaign recaps, reports, and internal communications.
  • Help maintain digital marketing best practices and workflow processes across the international team.
  • Assist with scheduling meetings, preparing agendas, reconciling invoices and expenses, and providing additional departmental support as needed.
  • Actively participate in team meetings, campaign planning, and cross-functional discussions.

Bring Your VIBE:
  • 1-3 years of experience within the music, entertainment, digital marketing, influencer marketing, or creator economy space.
  • Strong understanding of social media platforms, creator ecosystems, and digital culture.
  • Passion for music, internet culture, creators, and emerging trends across global markets.
  • Knowledge of paid and organic creator partnerships and their role within artist marketing campaigns.
  • Exceptional organizational skills with strong attention to detail and the ability to manage multiple projects simultaneously.
  • Strong communication and relationship-building skills, with the ability to collaborate effectively across teams, territories, and cultures.
  • Ability to analyze campaign performance data and translate insights into actionable recommendations.
  • Experience working with spreadsheets, reporting tools, and campaign tracking systems.
  • Familiarity with social media analytics, streaming platforms, and digital marketing tools.
  • Proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook); experience with Photoshop, Premiere Pro, Canva, or similar creative tools is a plus.
  • Self-starter with a proactive mindset, strong work ethic, and willingness to learn in a fast-paced environment.
  • Comfortable working across multiple genres, including Pop/Rock and Urban music.
  • Native user of social media platforms with a strong understanding of creator and fan behavior online.
  • Willingness to work flexible hours and travel internationally as needed.
  • BA or BS preferred.

Perks Playlist:
Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
  • Comprehensive medical, dental, and vision coverage
  • Including 100% coverage for out-patient in-network mental health services
  • Fertility coverage for eligible medical plan participants
  • Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
  • Student Loan Repayment Assistance and Tuition Reimbursement
  • 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:
  • Flexible Paid Time Off (PTO) for exempt employees
  • 3-weeks PTO for non-exempt employees
  • 2-weeks paid Winter Break
  • 10 Company Holidays (including Juneteenth and Wellbeing Day)
  • Summer Fridays (between Memorial Day and Labor Day)
  • Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
Universal Music Group is an Equal Opportunity Employer
We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.
Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
Job Category:
Marketing, Streaming & Digital Media
Salary Range:
$40,520- $55,000
The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

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