Tuuti Agency

We are seeking an experienced Public Relations Manager with 3–5 years of PR experience to join our team. The ideal candidate will be adept at conducting in‑depth client research, securing media coverage, creating engaging press content, and establishing partnerships that enhance brand visibility.

This role is responsible for managing the day‑to‑day strategy and execution of PR efforts across multiple client accounts, including media relations, press materials, partnerships, awards, events, and proactive PR opportunities. We’re looking for a strategic communicator and strong writer who can take ownership of PR initiatives, develop and execute comprehensive campaigns, build meaningful media relationships, and manage multiple priorities in a fast‑paced agency environment.

You will collaborate across departments, including social, creative, content, media, and account teams, to ensure PR efforts align with broader campaigns and client goals.

Overview

We are seeking an experienced Public Relations Manager with 3–5 years of PR experience to join our team. The ideal candidate will be adept at conducting in‑depth client research, securing media coverage, creating engaging press content, and establishing partnerships that enhance brand visibility.

This role is responsible for managing the day‑to‑day strategy and execution of PR efforts across multiple client accounts, including media relations, press materials, partnerships, awards, events, and proactive PR opportunities. We’re looking for a strategic communicator and strong writer who can take ownership of PR initiatives, develop and execute comprehensive campaigns, build meaningful media relationships, and manage multiple priorities in a fast‑paced agency environment.

You will collaborate across departments, including social, creative, content, media, and account teams, to ensure PR efforts align with broader campaigns and client goals.

About Tuuti

Tuuti is a female‑owned, award‑winning marketing agency built for brands that want impact, not noise. Blending strategy, creativity, and performance, we help brands amplify their unique voice, make meaningful connections, and bring bold, modern marketing to life across brand, digital, social, and PR. That’s the Power of U, Backed by Us.

Tuuti is an award‑winning, female‑owned creative agency specializing in brand, digital, social, and PR. We build brands that move people — and we do it through strategy‑first thinking, high‑level creative, and collaborative client partnership.

We are fast‑paced, high‑expectation, and high‑care. We believe in ownership, initiative, and doing work we’re proud to put our name on.

Key Responsibilities

• Develop and execute PR strategies, calendars, and campaigns across multiple client accounts
• Conduct client and industry research to identify newsworthy stories, media angles, and proactive PR opportunities
• Write and distribute press releases, media pitches, talking points, media kits, and other PR materials
• Research and pitch relevant local, regional, and national media, publications, podcasts, and other platforms
• Build and maintain relationships with journalists, editors, producers, podcast hosts, and other media contacts
• Identify relevant awards, partnerships, sponsorships, events, speaking opportunities, and other opportunities that support client goals
• Coordinate media opportunities and prepare clients for interviews through talking points, anticipated questions, and interview preparation
• Collaborate with social, creative, content and account teams to align PR efforts with broader campaigns
• Track media coverage and PR results and assist in monthly client reporting
• Monitor industry trends, relevant news cycles, and media opportunities across client industries
• Proactively bring new ideas and recommendations that increase brand awareness and visibility

Qualifications

• A bachelor’s degree in marketing, communications, public relations, journalism, or a related field, or an equivalent combination of education and experience
• 3–5 years of public relations experience, with agency experience preferred
• Experience developing and executing PR strategies across multiple clients, brands, or campaigns
• Strong media relations experience and understanding of local, regional, and national media landscapes
• Excellent writing, editing, pitching, and verbal communication skills
• Experience creating press releases, media pitches, talking points, media kits, and other PR materials
• Strong research skills with the ability to identify timely, relevant, and newsworthy opportunities
• Experience with media monitoring, reporting, and PR measurement tools
• Acute attention to detail and an ability to balance multiple simultaneous projects and deadlines
• Strategic and proactive mindset with the ability to work independently and collaboratively across teams

Why Work with Us

• Unlimited PTO
• Medical insurance, life insurance, dental insurance, and other benefits
• 401K plan
• Downtown parking included
• Team buildings and leadership training
• In office snacks and drinks
• Dynamic office vibes

This is an in‑office position at our downtown Boise office A portfolio is required as part of your application

Tuuti is a proud equal opportunity employer. At Tuuti, we value differences in age, color,

disability, ethnicity, family or marital status, gender identity or expression, language,

national origin, physical and mental ability, political affiliation, race, religion, sexual

orientation, socio‑economic status, veteran status, and other characteristics that make

each of us is unique. Tuuti is committed to working with and providing reasonable accommodation to applicants with disabilities under the American Disabilities Act and state disability laws.