Truthera

Sales Representative (B2B Food, Beverage and Nutraceutical Ingredients)

Focus: Functional & Medicinal Mushroom Extracts and whole mushrooms
Company: TruNorth

About TruNorth

TruNorth is a vertically integrated supplier of premium bulk mushroom ingredients, rooted in ethical wild harvesting, scientific validation, and long-term ecosystem stewardship. We supply high-quality, verified mushroom products to brands, formulators, and manufacturers across the natural health and nutraceutical sectors.

Our mission is to set a higher standard for ingredient transparency, clinical relevance, and ecological responsibility - while building trusted, long-term partnerships across the industry.

The Role

We are seeking a Sales Representative to lead B2B sales for TruNorth’s mushroom ingredient  portfolio. This is a senior, revenue-driving role suited for a seasoned closer with deep roots in the natural health ecosystem and established relationships with brands, formulators, and decision-makers.

You will represent three active, revenue-generating brands, selling bulk mushroom ingredients backed by verified scientific data, preclinical research, and traditional use-bridging science, sourcing, and commercial application.

This is not an entry-level or transactional sales role. It is a relationship-led, science-informed position for someone who already knows the landscape and can operate with autonomy.

Key Responsibilities

• Drive B2B sales of TruNorth mushroom raw material, extracts and proprietary delivery systems to:
• • Nutraceutical and supplement brands
  • Functional Food and Beverage brands
  • Contract manufacturers
  • Formulators and R&D teams
  • Clinician-founded or clinician-advised brands
  • Pet and livestock food additives
  • Cosmetics
• Leverage existing relationships to open and close high-value accounts
• Act as a subject-matter translator between the lab and the client to inform on the key benefits of TruNorth’s product list
• Position TruNorth as a long-term ingredient partner -not a commodity supplier
• Collaborate with internal teams on:
• • Product positioning
  • Scientific storytelling
  • New market opportunities
• Represent TruNorth at industry events, conferences, and private meetings when appropriate

Who You Are

• Sales experience in the natural health, nutraceutical, or functional ingredient space
• Proven track record as a closer, not just a relationship builder
• Deeply connected to:
• • Brand founders
  • Product development and formulation teams
  • Clinicians (NDs, MDs, integrative practitioners, etc.)
• Comfortable selling science-backed ingredients, not hype
• Experienced in bulk or ingredient sales (raw materials, extracts, actives)
• Understands how brands evaluate:
• • Efficacy
  • Quality
  • Supply chain integrity
  • Scientific substantiation
• Self-directed, disciplined, and capable of managing a long sales cycle
• Values transparency, ethics, and ecological responsibility

What Sets This Role Apart

• Established products with active sales across three brands
• Premium, differentiated mushroom ingredients backed by science
• Opportunity to help define the scientific and commercial narrative of TruNorth
• Long-term growth potential as TruNorth expands its ingredient portfolio
• High level of trust, autonomy, and influence within the organization

Compensation

• Competitive base + performance-based commission (commensurate with seniority and experience)
• Structure designed to reward long-term account growth and strategic wins
• Shares available within the company to vested employees

Location

• Remote (North America preferred)
• Travel as needed for key accounts and industry events

How to Apply

Please email yourfriends@trunorthnaturals.com and submit:

• A brief introduction outlining your experience in the natural health space
• Examples of the types of clients or channels you’ve worked with
• Any relevant background in ingredient or bulk sales
• Attached resume with references

April 1st/2026 start date